Joon Choi’s Post

With interest rates pushed to a fresh 15-year high, what can retailers focus on to help maintain cash flow and weather the storm? We’ve got three tips to help you out 🛍️🧾 💸 Match supply with demand. Sounds obvious but it's often overlooked. Go back to basics: Be vigilant with your supply chain planning - make sure you’ve got enough stock of in-demand products. 💸 Be ruthless with your advertising spend. Up to 40% of Google Shopping ad spend is wasted for some retailers - don't let this be you. Make data-driven decisions to get your budget working as hard as possible. Drive the channel to advertise all your inventory - not just your top-performing products. 💸 Make the most of machines. Are you utilising technology and machine learning to your benefit? By plugging in powerful tools like Upp.AI into Google's Performance Max, you can automate the endless legwork that comes with Google Shopping Ads management and focus instead on how your brand can stand out against the competition. It’s time to Upp. your game. If you'd like to know more, get in touch or join our webinar on 23rd August. Do you have other 'must-do's' for Upping your game in this environment? Let us know👇 #googleshopping #performancemax #retailtechnology #ai #futureofwork

Stop using outdated tools when Amazon has opened its treasure chest for you. And it's free.  Zero points for guessing I'm talking about Amazon Pi. Pi is Amazon's AI-powered analytics solution that provides sellers with customized insights and recommendations tailored to their specific business needs. While Pi has numerous applications, let me highlight a game-changing feature that can revolutionize your Amazon sales:  📍 "Market Basket Analysis" It analyzes every purchase your customers make on the days they buy your product.  In short, you can identify complementary products to cross-sell. For example, if Pi shows that your customers often buy product X after buying yours, you can strategically place ads for your product on X's detail pages. Here's how you can leverage this data: 📌 Low-risk product market testing → With Pi's advanced analytics, you can test promoting your product in new categories with low ad bids. → This data-driven approach minimizes risk as you validate untapped customer segments. 📌 Brand level targeting → If Pi shows that your customers tend to buy from certain brands after purchasing your product, you can focus your advertising on those brands to capture more of that existing demand. 📌 Optimized product bundles → Pi's AI can recommend compelling product bundles by analyzing purchase correlations. → By bundling complementary items, you can increase your AOV and customer lifetime value. I recommend using Pi's insights at least once a month to refine your advertising, promotion, and inventory strategies based on emerging customer behavior patterns. Amazon Pi is your built-in AI co-pilot to accelerate your brand's growth. Are you using it the right way? #amazonfeatures #amazonad #amazonfba

You've heard about Ampd Intelligence®, now see it in action! 🔥 Join Tyler Gregg and the Ampd team for our upcoming LIVE product release webinar on October 31st at 8:30 am PT and see how our new AI-powered product suite takes your omnichannel Amazon advertising strategies to the next level. Here's a glimpse at what we'll be unveiling: ◾ Ampd Creator: AI-optimized keyword and ad copy generation for Google Ads to Amazon. ◾ Ampd Protection: Precision-driven campaign performance enhancement, including auto bid and auto stop loss. ◾ Ampd Command Center: An integrated hub for strategic ad management for agencies and parent companies. You'll be able to launch AI-generated campaigns in seconds. Plus, launch AI-generated campaigns in seconds! Stay tuned for more exciting updates. See you at the webinar! Register now! https://bit.ly/3M4OUrf #webinar #AI #AmpdIntelligence #AmazonAdvertising #AmazonSellers #GoogleAdstoAmazon #Ampd

#GetReadyForPrimeDay Maximize your Amazon Ads performance with AI Dayparting! You can expect: 🛍️ More Conversions: Reach your target audience during peak shopping times 💰 Less Wasted Spend: Optimize ad spend by focusing on high-converting times ⌛ Hourly Insights: Gain detailed, intraday bid recommendations 🤖 Enhanced Bidding: Utilize machine learning to adjust bid modifiers precisely 🚀 Real-time Data: Faster access to essential data through Amazon Marketing Stream partnership Learn more about how our AI Dayparting can improve your Amazon ad strategy: https://okt.to/7D9S3i Amazon Ads Partners

Harness the Power of Amazon's AI for Sponsored Brand Campaigns 🚀 In the ever-evolving world of e-commerce, captivating creatives can make all the difference. Enter Amazon's AI-powered creative tools, revolutionizing how brands approach Sponsored Brand campaigns. Here's why it's a game-changer: 🔍 Creativity - Amazon's AI analyses vast amounts of data to understand consumer behavior, preferences, and trends. Leveraging this insight, it crafts creatives tailored to resonate with your target audience, ensuring your Sponsored Brand Campaigns are optimized for maximum reach and success. 💡 Innovation - With Amazon's AI, you can effortlessly scale up your advertising efforts while ensuring unwavering consistency and relevance. By automating the creative process, you save valuable time and resources and unlock your campaigns' full potential. ✨Embrace the future of advertising with Amazon's AI-driven creative capabilities. Elevate your Sponsored Brand campaigns and unlock new levels of success in the digital marketplace. 📩 DM us today and let's start optimizing your campaigns together! #sellercentral #vendorcentral #amazonmarketing #amazonmarketplace #amazongrowth #amazonsellers #amazonppc #amazonads #amazon #artificialintelligence #aiadvertising #aiforbusiness #amazonai #salesduo

Whether or not #Amazon posts a “how-to guide” or best practices, this is a bigger shift in overall Search when you really look across the total #ecommerce landscape. From #Google algorithm to #Shopify new product release for AI-powered search to every piece of SaaS integrating “prompt-based” functionality across every category at this point; here is what you need to think about this year: - Do I Truly Know my Audience and their journey map, touch points, intent and searching behaviors? - Have I planned out my search queries against my audience segments across their journey and how can I map that to a full-funnel strategy? - Am I intending to share search query insights across my team members, sourcing data from Amazon, Google, Shopify, Algolia and any other software I pay for that generates query data? - Do I know who else is squatting on these queries and what can I do both technically and content-wise to ensure consumers find value and direction in what I am providing? - How can I ensure I’m constantly refreshing and mining the queries of my audience to drive guidance to folks who are working on #SEO, #ContentStrategy, #PaidMedia, #CX and #EmailMarketing for my marketing? - How can I get proactive and ready with “intent-directed” content for pivots that can happen driven by seasonality, weather, global events and even things like #TaylorSwift? The way consumers search and find products is changing, probably faster than we think. Even writing this #LinkedIn is asking me if I want this rewritten using AI. Do I? It’s more than just keywords. It’s more than just creative. It’s more than just buying ads. It’s starting with the right questions, understanding the integration of all these elements and knowing where in YOUR customer’s journey technology that folks like #Amazon are using can impact and create new behaviors that shift the paradigm of expectations we all have when finding what we need online. These are the questions we tackle and ponder within the walls of our work offices and we hope you are too. It’s an exciting time to be working in all of this. Thanks for the inspo Martin.

Already making business plans and strategies this 2024? You might want to check this out! JungleScout shares their ecommerce predictions for the upcoming year including AI's role in ecommerce, the evolution of product creatives, and the growth of social commerce. Follow @sellerbites for more Amazon news, trends, and strategies. Subscribe to our newsletter here 👉 http://bit.ly/3mCZADL #amazonseller #fbaseller #businessowner #amazonnews #amazontips #businesstips #lowsales #competition #newbieseller

Teikametrics is on a mission to optimize seller performance on marketplaces like Amazon and Walmart. Our CRO Ben Rey spoke with Forbes about how we are using #PredictiveAI algorithms to enable Real time bidding, Demand Forecasting, Multi channel strategies and more. "Predictive AI takes into account more factors such as demand factors like seasonality, time of day, day of week, or broader factors like geolocation, ad type, price point, and product category to predict conversion rates and bid accordingly. Factoring in more data points leads to better outcomes, allowing for continuous dynamic bidding that calculates the ideal cost-per-click based on product margins (i.e., SKU level profitability) and does so multiple times a day." Full article below: https://lnkd.in/dTQuCQr8

🤖 Amazon's COSMO: Revolutionizing Shopping with AI 🔆 Amazon is in the process of radically transforming the shopping experience on its platform through COSMO, an AI-enhanced version of the A9 algorithm. 🔆 Highlighted in discussions on LinkedIn and at the Prosper Show, COSMO shifts the focus from keyword optimization to understanding and optimizing for shopper intent. 🔆This change indicates a significant evolution in how product listings are created and how products are discovered by consumers. 🔆Key takeaways for sellers: ◾Shift in Optimization: The traditional focus on keywords and phrases in listings is evolving towards optimizing for the shopper's intent. ◾ Importance of Visual Content: Product photos, especially lifestyle images, will play a crucial role in ranking for intent-based searches. Listings without relevant lifestyle images or customer reviews mentioning specific uses (e.g., an umbrella used on the beach) may not rank for related searches despite having relevant keywords. ◾Adaptation is Crucial: The current status quo in listing optimization is changing, and sellers need to pay close attention to adapt and thrive. 🔆 Ronaldo Mouchawar, Amazon MENA Vice President, discussed these shifts, emphasizing the increasing importance of understanding the context and intent behind customer searches. 🔆 This approach will likely make the shopping journey on Amazon markedly different in the next 2-3 years, with a greater focus on personalized recommendations and understanding nuanced customer needs. 🔆 For sellers, this evolution underscores the importance of staying abreast of Amazon's technological advancements and adjusting strategies to align with the changing landscape of eCommerce. 👇👇Tap the link to read more about this update! https://buff.ly/3VqtR81 #amazon #sellercentral #amazonseller #amazonsellers #amazonfba #amazonbusiness #VendorCentral #amazonnews #dailyamazonnews

Is your team in any way prepared for this? The implications of how this will affect the #ad industry are game-changing. Some thoughts from U of Digital’s Head of Innovations & Insights, Myles Younger- “What happens to #digitalmedia & e-commerce when RADICALLY fewer clicks & pageviews are required for an everyday person to get what they want from the internet? … Maybe today it takes 20 clicks and 10 pageviews to get some stuff, with all those pages payloaded with ads & sponsored listings … What happens when it only takes 5 clicks & 2 pageviews? 0 clicks and 0 pageviews (because maybe you just have a quick phone call with your personal Amazon #AI shopper)?” #LearnAheadOfTheCurve #programmatic #adtech #digitaladvertising #Martech #digitalmarketing https://lnkd.in/gN6EagsD