Prime Day has officially been announced! July 16-17... just four weeks away! As you go from a slow-ramp up to an all-out sprint, here are three ways that you can use AMC to elevate your Prime Day strategy: (1) Custom Audience Segmentation for Targeted Promotions: Utilize AMC to analyze historical purchase data, browsing patterns, and customer behavior to create highly specific audience segments. For instance, identify "last-minute shoppers" based on browsing and purchasing activities in the days leading up to the last Prime Day. Tailor special flash deals or targeted promotions to these segments, encouraging impulse purchases with limited-time offers, which are communicated through personalized ads. (2) Optimize Cross-Selling Strategies with Basket Analysis: Use AMC to perform basket analysis and understand common product pairings purchased together during Prime Day. This insight allows brands to design bundled offers and cross-promotions that are more likely to appeal to customers. By analyzing previous Prime Day data, a brand can identify which products are frequently bought together and create special bundle pricing or promote these pairings through targeted ads to increase average order value. (3) Real-Time Performance Monitoring and Dynamic Campaign Adjustments: Set up real-time dashboards within AMC to monitor campaign performance as it happens. This real-time data can guide dynamic adjustments to campaigns, such as shifting ad spend to better-performing products, tweaking ad copy, or adjusting discount levels to maximize ROI. Additionally, leverage AMC to test different ad creatives and targeting strategies in the lead-up to Prime Day, then quickly scale successful tactics during the event itself to capitalize on what's working best. #AMC #Amazon #Ecommerce #PrimeDay #Xmars
Joon Choi’s Post
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Account Executive at Xmars | Helping marketers maximize Amazon Sponsored Ads ROI 🚀 | Passionate about empowering marketers crush it with their Sponsored Ads
🚀EXTRA, EXTRA - Prime Day is officially announced, and it’s almost here! Mark your calendars for July 16-17! Want to know how to supercharge your Prime Day success by leaning into the power of AMC? Here’s Joon Choi, SVP of Xmars, to give you a few tips:
Prime Day has officially been announced! July 16-17... just four weeks away! As you go from a slow-ramp up to an all-out sprint, here are three ways that you can use AMC to elevate your Prime Day strategy: (1) Custom Audience Segmentation for Targeted Promotions: Utilize AMC to analyze historical purchase data, browsing patterns, and customer behavior to create highly specific audience segments. For instance, identify "last-minute shoppers" based on browsing and purchasing activities in the days leading up to the last Prime Day. Tailor special flash deals or targeted promotions to these segments, encouraging impulse purchases with limited-time offers, which are communicated through personalized ads. (2) Optimize Cross-Selling Strategies with Basket Analysis: Use AMC to perform basket analysis and understand common product pairings purchased together during Prime Day. This insight allows brands to design bundled offers and cross-promotions that are more likely to appeal to customers. By analyzing previous Prime Day data, a brand can identify which products are frequently bought together and create special bundle pricing or promote these pairings through targeted ads to increase average order value. (3) Real-Time Performance Monitoring and Dynamic Campaign Adjustments: Set up real-time dashboards within AMC to monitor campaign performance as it happens. This real-time data can guide dynamic adjustments to campaigns, such as shifting ad spend to better-performing products, tweaking ad copy, or adjusting discount levels to maximize ROI. Additionally, leverage AMC to test different ad creatives and targeting strategies in the lead-up to Prime Day, then quickly scale successful tactics during the event itself to capitalize on what's working best. #AMC #Amazon #Ecommerce #PrimeDay #Xmars
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1 DAY post 🦃 and 🥧, 31 DAYS til 🧑🎄and 🎁: As holiday cheer sets in, with it come a shift in audience retargeting dynamics. As the sleigh bells start ringing, keep a close eye on how your audience’s behavior performs. Consumer behavior shifts during the holidays from shopping for self and immediate family to holiday shopping for others including extended family, friends, and colleagues. Therefore, audience behavior that includes look back windows or that considers shopping behavior (lifestyle/in-market) may shift as well. Keep this in mind as we enter and exit the holiday 🎄 time periods. Those holiday shoppers (shopping for others) are likely less relevant as consumers who are looking to convert. Monitor audience performance metrics diligently to spot any deviations and be ready to adjust your strategy accordingly. If performance changes from these audiences, reduce bids or pause the audiences until the look back window is relevant to the holiday (or post-holiday) period. #holidayadvertising #amazonads
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Executive Digital Media Consultant | Digital Paid Media | Programmatic Media Buying | CTV & OTT | Ad Operations & Trafficking | Paid Media Strategy | Increased Revenue by 75%
NBCUniversal and Instacart joining forces to reshape the CPG advertising landscape. This strategic collaboration not only underscores the increasing importance of data-driven approaches in marketing but also highlights the power of programmatic advertising in driving targeted outcomes. By leveraging first-party data and advanced audience insights, this partnership is poised to deliver unparalleled efficiency and effectiveness for CPG advertisers. #ProgrammaticAdvertising https://lnkd.in/gwPV2Pts
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I help small & mid-size businesses to generate more sales and leads using Copywriting | Facebook & Instagram ads | Google ads | Social Media Marketing.
I am not getting good ROAS, are you feeling the same? If the answer is yes Then, apart from the problems of ad copy, creative, and targeting, you may have a mindset problem. The idea of big ROAS for big brands is a myth. Focus your attention on increasing the lifetime value. The real money of big business is made after the first purchase. For example, Starbucks has an average lifetime value of over $10,000 after a customer walks in the door for the first time. When you see the lifetime value of a customer, you will be willing to spend more on ads to acquire a customer. And this is what big brands are doing. #roas #roi #customeracquisition
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🌟 Exciting insights from the latest trends in digital advertising by Emarketer! https://lnkd.in/dJdG8qqN Uber, Lyft, and Instacart are successfully balancing ad business growth with user satisfaction through personalized targeting, engaging activations, and minimal ad loads. Leveraging first-party data, they tailor ads based on user behavior and preferences. DoorDash's model emphasizes personalized content tied to user purchases. Crucially, these companies are refining their approaches to match user preferences, exploring embedded promotions and limiting ad frequency. User satisfaction remains paramount in shaping their innovative strategies. Want to know how retail media works? Request a free demo today! https://lnkd.in/dajBw5xr #DigitalMarketing2024 #RetailMedia #DigitalAdvertising #EcommerceRevolution #Inhabitad #MarketingTrends #InnovateWithInhabitad #RetailInnovation #RetailMediaRevolution
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E-Commerce | Amazon PPC Specialist | Driving Success for Brands on Amazon, eBay, Walmart, Etsy
🚀 Unlock New Opportunities with Walmart Connect! 🚀 Are your products getting lost in the vast digital marketplace? Struggling to connect with millions of potential customers? Look no further! Walmart Connect is here to transform your advertising strategy and solve your marketing challenges. 🌟 🌟 Boost Your Product Visibility 🔍 Problem: Low visibility in search results. ✅ Solution: With Walmart Connect’s Sponsored Products, your items appear prominently in search results and product detail pages. Say goodbye to obscurity and hello to increased sales! 🌟 Amplify Your Brand Awareness 🎨 Problem: Limited brand recognition in a crowded market. ✅ Solution: Walmart Connect’s Display Ads reach audiences on Walmart's website, app, and partner network. Boost your brand’s presence and stay top-of-mind for potential customers! 🌟 Target the Right Customers 🎯 Problem: Ineffective targeting of ads. ✅ Solution: Advanced targeting options based on customers’ search and browsing behavior ensure your ads reach the most relevant audience. Enjoy higher engagement and better conversion rates! 🌟 Gain Valuable Insights 📊 Problem: Lack of insights into ad performance. ✅ Solution: Comprehensive analytics and reporting tools provide key metrics and customer behavior insights. Make data-driven decisions to optimize your campaigns for success! Why Choose Walmart Connect? 💡 Self-Serve & Managed Services: Take control or let our experts handle your campaigns. Extensive Reach: Connect with millions of shoppers both online and in-store. Cost-Effective: Flexible solutions to fit any budget, maximizing your ROI. 🔹 Don’t let your products get lost in the digital noise! 🔹 Embrace the power of Walmart Connect and watch your brand soar to new heights. Start your journey today and experience the difference Walmart Connect can make for your business! #WalmartConnect #DigitalMarketing #Advertising #Ecommerce #BrandAwareness #Targeting #MarketingSolutions #ProductVisibility #CustomerEngagement #AdvertisingStrategy #MarketingInsights #BoostSales #MarketingTools #BusinessGrowth #MarketingTips #MarketingTrends #SmallBusiness #OnlineBusiness #Entrepreneur #Innovation #Retail #BusinessStrategy #Marketing
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Discover a new 'eye level' for your favourite CPG brands! Learn how TikTok's unique reach, relevance, and results strengths reshape consumer engagement in the digital era. Uncover the secrets of leveraging consumer attention to drive brand success. #Partnercontent #TikTokMarketing #CPGBrands https://bit.ly/48wXGrv
TikTok: The new ‘eye level’ for CPG brands in the digital era | Partner Content | Campaign Asia
campaignasia.com
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🗞 Keeping up with the ever-changing retail media landscape can feel like a whirlwind, right? Staying in the loop is key with new trends and developments always popping up. We’ve got the latest scoop on the latest retail media trends to keep you informed and ahead of the curve! In our May 10th Weekly Retail Roundup, you'll find: 🎯 NBCUniversal and Instacart team up to refine audience targeting and campaign impact measurements. 🚚 Instacart also partners with @Uber Eats for restaurant delivery. 🤖 Generative AI is giving brands the ability to personalize CTV ads based on consumer emotions. 🤝 Walmart Connect is collaborating with Disney Advertising for stronger targeting. 📊 Amazon Marketing Cloud (AMC) has introduced precision audience targeting for Amazon shoppers. Click the link below to get caught up on these stories in our Weekly Retail Roundup ⤵ https://lnkd.in/gehEW7Mx #Pacvue #CommerceAcceleration #RetailMediaNews #WeeklyRetailRoundUp
May 10th Retail Media Roundup
https://pacvue.com
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Multi-channel shoppers spend three times more than single-channel shoppers (Invesp) https://lnkd.in/gvz2sdje Companies with strong multi-channel marketing see a 9.5% increase in annual revenue on average (Gitnux) https://lnkd.in/gc5qeVaY Brands with consistent, effective multi-channel marketing have customer retention rates around 91% higher than those that don’t (Gitnux)https://lnkd.in/gc5qeVaY An overwhelming majority (95%) of marketers feel that a strategy that integrates marketing channels enables for better targeting of the right audience at the right time (Ascend2) https://lnkd.in/gVY4HwTq Multi-channel marketing can increase engagement by more than 300% (Gitnux)https://lnkd.in/gc5qeVaY 63% of U.S. consumers say they’d share more information with a company that offers a great experience (PwC) https://lnkd.in/gmRCW-v2 Are you leveraging your data to create multi-channel shopper experiences? #Auto #automotivemarketing #CDP #Fullpath
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📢 Calling all marketers! 📢 Are you looking to reach new audiences and gain a competitive edge in the advertising world? Look no further than Walmart Connect. 🌐 Feeling like you're getting more of the same on other retail media platforms? Walmart Connect reaches shoppers you can't find elsewhere, giving you access to a whole new audience. Your competitors may not have invested in Walmart Connect yet. Harness the first-mover advantage and tap into this untapped market before others in your category do. How does Walmart Connect reach new audiences? Walmart.com has a massive retail presence, with a loyal customer base. Ads appear in search results, beneath the Buy Box, at checkout, and more. Want to unlock new shoppers with Walmart's targeting capabilities? Walmart Connect allows you to go after in-store shoppers, expanding your reach on social media platforms like Snapchat, Instagram, Pinterest, and TikTok. You can even target shoppers based on their fulfillment preferences. #amazonads #walmart
