Joon Choi’s Post

🚀 Exciting Project Update! This past week, I've been deep into developing a new tool that I'm thrilled to share with you all. My latest project involves a fully automated system designed to capture daily product prices across major retailers like Amazon and Walmart. But there's more: 🕵️♂️ Transparency First: We are also tracking third-party sellers to analyze and expose any price manipulations, ensuring a fair market playing field. This tool not only helps businesses understand market dynamics but also empowers consumers by providing insights into how prices change. 🌟 Stay tuned! I'm excited about the potential of this project to enhance transparency and fairness in online shopping. I look forward to sharing more updates and insights as we progress! #Innovation #DataScience #TechForGood #RetailTechnology

💪 BENCH PRESS YOUR CONTENT WITH AUTOMATION: Join Chris Perry and me in welcoming David Feinleib (ITSRAPID) to our firstmovr stage at our JBPx Amazon EU #eCommerce Growth Summit series for his session NEXT Wednesday, Sept 27 at 1:20 pm BST / 2:20 pm CET. Get the latest next-level strategies, best practices, tips, tricks, hacks and insights critical for brand manufacturers to win on Amazon's marketplace - FREE for Brands :) 👉 Register for the EU event today: https://lnkd.in/gdA5VF6G Our summits are designed to fit your busy schedule AND if you miss all or part of the event live, registrants get the recordings! In under a year, AI has gone from buzzword to best practice as fast-moving brands evolve from test-and-learn experimentation to embedding AI and automation in critical commerce workflows like product content and retail media creative. Amazon’s platform is emerging as one of the most compelling for deploying new technologies and ways of working strategically. You’ll learn how some of these pioneers are using automation and AI strategically to - Wow retailers and shopper with fresher, more relevant content - Increase conversion rates up to 5x - Capture more demand during high-stakes seasons and events like Prime Day and Cyber-5 - Get more done with less without compromising brand standards Special thanks to all our EU event education partners at CommerceIQ, Flywheel Digital, Edge by Ascential, ITSRAPID, Pacvue, Profitero, The Mars Agency and Vorys eControl. See you there! 🎁 And don't forget that we also have our US event for anyone across the pond: https://lnkd.in/guK2kNBf #cpg #omnichannel #retailmedia #digitalshelf #digitalcommerce #retail #marketplaces #amazon

Our CEO, Wendy Liebmann, chats with Justin Honaman, Head of Worldwide Retail & CPG, GTM & Segment Leader for Food & Beverages for Amazon Web Services (AWS) . In this episode, we are covering topics like generative AI and how brands and retailers are utilizing this technology along with the holiday shopping season and its implications for the new year! 🎁✨ Tune in here: https://buff.ly/3TkfBgg

Measuring retail data for a company like Walgreens or Target is fairly simple. But for the thousands upon thousands of smaller online stores and specialized platforms, you need a different strategy. For one, a lot of those retailers don’t want to hand over their information. They worry that if competitors find out that they’re growing, adjusting inventory, or changing prices, they’ll get run over in the process. Big players will narrow in on the small fish, and ruin their traction. You can’t just ignore those smaller organizations either, nor can you “guesstimate.” They’re too important. Micro-merchants encompass anywhere from 20-40% of the online market. Time to play with AI. What we’ve done at NielsenIQ is partner with Data Impact and Rakuten Intelligence to build commerce sites known as consumer source products, where we can get insights on the overall market from customers themselves. These are places where people shop and willingly share data on their purchases that we can use to generate samples. We’re able to scrub sites using AI to then more accurately bridge those gaps in information. Five years ago, 10 years ago, that was almost a dream. Today, it is a huge reality. #innovation #TheFullView #AIatNIQ #NIQ

I've spent the past 7 years of my career helping F&B and Beauty brands develop their Amazon brand strategy... now known as Retail Media. The question that I've heard most from brand leaders and marketers is "How do I increase my digital share of voice, without wasting my ad dollars?" My response, "1) You have to anticipate change. 2) You have to evolve with your consumers. 3) You have to lead with the value of your product based on what your consumers say. 4) You have to stay ahead of your boldest competitor." Sounds simple, but it's not! In recent survey Skai found that 53% of marketers say that their biggest challenge with driving higher retail media spend, is limitations with analytics and reporting. Today, brands don't have enough of their own data to make impactful decisions that drive a retail media strategy forward. If you're reading this saying "So what do I do now?" Come to Skai's #ShopAble2024. Come learn about the innovations Skai's tech is taking to help brands uncover blind spots with insights. Hear from our partners at Amazon Ads, Walmart Connect, and Instacart on how to future proof your retail media strategy. Hope to see you there!

Going into 2024 and beyond, the adoption of new technologies (like AI) is going to be vital for brands looking to navigate and succeed in the evolving landscape of digital advertising. #Pacvue #CPCReport #CommerceAcceleration #AI #RetailMedia

Check out this fascinating report from RIS! It delves into how retailers are taking personalization to the next level using first-party data, AI, loyalty programs, and advanced tech investments. Big players like Walmart, Starbucks, Kroger, Giant Eagle, and more are redefining the game. Get the full scoop here 🛒📊: http://ow.ly/hZrC104WIR1 #ecommerce #CustomerExperience #RetailTech #RetailTrends #AIinRetail #RetailStrategy

Check out this fascinating report from RIS! It delves into how retailers are taking personalization to the next level using first-party data, AI, loyalty programs, and advanced tech investments. Big players like Walmart, Starbucks, Kroger, Giant Eagle, and more are redefining the game. Get the full scoop here 🛒📊: http://ow.ly/hZrC104WIR1 #ecommerce #CustomerExperience #RetailTech #RetailTrends #AIinRetail #RetailStrategy

Excited to announce that we'll be at the Path to Purchase Institute Retail Media Summit in Chicago from June 24-27! Our very own Joon Choi, Senior VP of Sales, will share practical insights on revolutionizing your Amazon advertising, including real success stories and how AMC and AI can drive your growth. Here’s a sneak peek at what you’ll learn: 🔹Advanced AMC Insights: Learn how to use the latest AMC features to gain powerful shopper insights and enhance your upper funnel strategies. 🔹 Innovative Campaign Strategies: Discover concrete techniques for using AMC data to create personalized, high-impact ad campaigns that drive growth and outshine competitors. 🔹Success Story: Hear firsthand from a leading CPG brand about how they overcame challenges and dominated their category on Amazon. If you’ll be attending, don’t miss this chance to boost your ad strategies and achieve amazing results! 🗓️ Mark your calendars and join us for a transformative session! #AmazonAdvertising #AI #Xmars #AdTech #P2PIRetailMedia