Jessica Ovadia’s Post

Can you imagine knowing you have 75 minutes until your nursing facility loses power. What's would be on your to-do list? How would you prioritize? Recently, this happened in Boulder - check out the details here: https://lnkd.in/dWTxfz78 The to do list is overwhelming: ✅ Get the generators going ✅ Whip out the battery-powered or manual alternatives for essential medical equipment ✅ Execute a plan to maintain a safe temperature in the building ✅ Check the emergency lighting ✅ Ensure there's sufficient water and non-perishable food supply ✅ Make sure all medications that need refrigeration are taken care of ✅ Call nearby facilities to see who can take potential transfers ✅ Access patient records without electricity ✅ Manage hygiene and sanitation ✅ Remain connected with local emergency services AND ✅ Alert the residents, families, staff ✅ Don't cause alarm but do communicate urgency ✅ Ensure continuous communication updates as the situation evolves Emergencies bring upon the dreaded scramble. BUT, there are some items on the list you can get ahead of, before the problems occur. Crisis communication is one of them. Once you have a plan in place for who to communicate with and what to say, your team can easily execute the outlined strategy - and ensure your stakeholders (in this case patients, staff, families, vendors, government officials and surrounding facilities) have the information they need, and can therefore, act accordingly. Mastering crisis communication is not just relevant in the world of nursing. Done well, it's a guide for how to talk to your stakeholders in ANY crisis and through ANY change. 💡 Mergers 💡 Data breaches 💡 Reputation management 💡 Supply chain disruptions 💡 Legal Issues 💡 Financial crises 💡 Staff changes The list goes on. A crisis WILL come. It's inevitable. It's up to you to decide whether you will be prepared for it, or not. Interested in avoiding the inevitable scramble that comes with leading and growing a company? Let's chat: https://lnkd.in/dRwCMA8c #ContentEngineer #HealthcareMessaging #Foundesr #Communication

You’d probably have to spend thousands of dollars to learn the skills I share here, for free. ------- I’ve written messaging and content strategies for countless healthcare startups, 100+ healthcare stakeholders – at all different growth stages. And, about a year ago, I decided to share much of what I've learned here. I do this to sharpen my expertise and remind myself of what works and doesn't. But, I also do this because I know that not everyone is ready, interested or able to hire the support. So, I share what I know, connect with those I wouldn't have otherwise, and sometimes gain new clients in the process. Here are a few healthcare communication topics I tend to cover: 💉 Aligning messaging to your growth stage 💉 Framing data in a nuanced, ethical way 💉Crafting a inspiring, forward-looking narrative 💉Communicating through my "Trifecta" lens 💉 Protecting brand reputation 💉 Bridging gaps between stakeholder preferences 💉 Crisis comms expertise These tips will help you successfully communicate your vision and get in front of the people who will cut you a check. Here are 4 ways you can gain access to my expertise: 1) Sign up here 👉🏻https://lnkd.in/daGUeB3e for my free quarterly newsletter, The Check-Up. (and make sure to sign up before the next release tomorrow, July 9th – I’m so excited to share this one with you!) 2) Keep following me here on LinkedIn and look out for information about my FREE webinar in August - on identifying and engaging with the right stakeholders for business growth. 3) Join my Digital Workbook waitlist to build your own messaging foundation with a step-by-step manual, 25+ templates to keep you on track and communication insights based on 15 years of client expertise https://lnkd.in/dtfm7wxg 4) Book a 30-minute call for complementary, personalized expertise on organizing your company's communication strategy https://lnkd.in/dRwCMA8c #ContentEngineer #HealthcareMessaging #Communication #Founders

Here's an interesting 4th of July thought: 𝘛𝘩𝘦 𝘋𝘦𝘤𝘭𝘢𝘳𝘢𝘵𝘪𝘰𝘯 𝘰𝘧 𝘐𝘯𝘥𝘦𝘱𝘦𝘯𝘥𝘦𝘯𝘤𝘦 𝘪𝘴𝘯'𝘵 𝘫𝘶𝘴𝘵 𝘢 𝘩𝘪𝘴𝘵𝘰𝘳𝘪𝘤𝘢𝘭 𝘥𝘰𝘤𝘶𝘮𝘦𝘯𝘵—𝘪𝘵'𝘴 𝘵𝘩𝘦 𝘶𝘭𝘵𝘪𝘮𝘢𝘵𝘦 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘧𝘰𝘶𝘯𝘥𝘢𝘵𝘪𝘰𝘯. Think about it. The Founding Fathers faced a monumental communication challenge. They needed to articulate a vision so compelling it would unite a diverse group of colonies, inspire a revolution, and lay the groundwork for a new nation. ...sound familiar, healthcare founders? 😏 Here's how the Declaration serves as a masterclass in messaging strategy: 𝐂𝐥𝐞𝐚𝐫 𝐕𝐚𝐥𝐮𝐞 𝐏𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧 "Life, Liberty, and the pursuit of Happiness." In one phrase, they encapsulated the core value of the new nation. 𝐃𝐞𝐟𝐢𝐧𝐞𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 It speaks directly to both the American people and the world stage, tailoring its message for multiple stakeholders. 𝐏𝐚𝐢𝐧 𝐏𝐨𝐢𝐧𝐭𝐬 The document clearly outlines the issues with the current system, resonating with its audience's pain points. 𝐕𝐢𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 It doesn't just complain—it presents a bold vision for a new way of governing. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐓𝐨𝐧𝐞 The language is bold, inspiring, and unapologetic throughout, setting the voice for the nation's future communications. 𝐂𝐚𝐥𝐥 𝐓𝐨 𝐀𝐜𝐭𝐢𝐨𝐧 It ends with a clear commitment and call for support, rallying its audience. 𝐆𝐮𝐢𝐝𝐞𝐬 𝐚𝐬 𝐚 𝐅𝐫𝐚𝐦𝐞 𝐨𝐟 𝐑𝐞𝐟𝐞𝐫𝐞𝐧𝐜𝐞 Even with all the elements above, it is still revisited, massaged and applied to daily challenges in the court room (just as a solid content strategy would be) This foundation guided America's growth, informed its laws, and still shapes national dialogue today. 𝑻𝒉𝒂𝒕'𝒔 𝒕𝒉𝒆 𝒑𝒐𝒘𝒆𝒓 𝒐𝒇 𝒂 𝒘𝒆𝒍𝒍-𝒄𝒓𝒂𝒇𝒕𝒆𝒅 𝒎𝒆𝒔𝒔𝒂𝒈𝒊𝒏𝒈 𝒇𝒐𝒖𝒏𝒅𝒂𝒕𝒊𝒐𝒏. As you build your healthcare solution, consider: What's your declaration? What core messages will guide your company's growth and unite your stakeholders around your vision? Crafting this foundation isn't just about marketing—it's about clearly articulating the change you want to see in the world. This Independence Day, let's take inspiration from the Founding Fathers. I love that their messaging continues to stand the test of time. Your organization deserves that as well. #HealthcareMessaging #Communication #IndependenceDay #Startups #ContentEngineer #Founders

Sensationalized news coverage may be sexy. But when it oversimplifies complex research, you run the risk of leading your audience down the wrong path, or worse, losing them completely. I recently came across a juicy headline on CNN about new health research findings. But to the get views, it used language that caused far more anxiety that necessary. I clicked on the article, thinking I was going to learn something critical and realized that the data cited was vague and inconclusive. So yes, I clicked. But, I also lost faith in the writer and news outlet. The article got a click, but not a committed reader. Was it worth it? If you have important research to share - by all means, share it. And even if it's inconclusive, share it. But please, frame it right. Make the limitations known. Trust that your audience can handle the truth. Trust that your audience deserves the truth - especially in healthcare. The next issue of my quarterly newsletter, "The Check-Up," explores how to responsibly share new findings without sacrificing credibility, including: 🔍 Highlighting unknowns and future research needs 🔍 Precisely framing correlations without implying causation 🔍 Providing context to avoid unnecessary distress I can't wait for you to read my thoughts on how to craft a credible, nuanced healthcare narrative. To find it in your inbox on July 9th, sign up here 👉🏻 https://lnkd.in/daGUeB3e #ContentEngineer #TheCheckUp #Newsletter #Communication #HealthcareMessaging

I had the pleasure of working with Paul Le Floch and the Axoft team during a rebranding and messaging project and enjoyed every minute of it. Yes, the technology is amazing and the vision is inspiring, but the leadership team is really what made the experience so great. If you or someone you know is looking for an internship, apply to this position.

"𝘐𝘧 𝘺𝘰𝘶 𝘫𝘶𝘥𝘨𝘦 𝘢 𝘧𝘪𝘴𝘩 𝘣𝘺 𝘪𝘵𝘴 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘤𝘭𝘪𝘮𝘣 𝘢 𝘵𝘳𝘦𝘦, 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘭𝘪𝘷𝘦 𝘪𝘵𝘴 𝘸𝘩𝘰𝘭𝘦 𝘭𝘪𝘧𝘦 𝘣𝘦𝘭𝘪𝘦𝘷𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘪𝘴 𝘴𝘵𝘶𝘱𝘪𝘥." - Albert Einstein It's a simple yet profound truth – you must meet others where they are and not hold them to standards disconnected from their reality. So often, I meet clients who think that their messaging "works" based on their own internal perspectives and expectations. But just because you like to talk about yourself one way doesn’t mean that you should. If it’s not reaching your audience, it’s pointless. You have to intimately understand the unique view of the "trees" that your diverse audiences are trying to climb: 𝐏𝐚𝐭𝐢𝐞𝐧𝐭𝐬 aren't looking at care through the lens of clinical studies and med-tech jargon. They crave validation of their personal health journeys, fears, and goals through empathetic, human-centered dialogue. 𝐏𝐡𝐲𝐬𝐢𝐜𝐢𝐚𝐧𝐬 can't just be battered with dry cost/benefit analyses without context for the very real operational challenges and life-or-death stakes they grapple with daily. 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 need more than bold ROI promises and competitive positioning - they demand proof you grasp the macro industry ripples, policy dynamics, and market nuances their firms are evaluating. Crafting one-size-fits-all healthcare messaging is like force-feeding the proverbial tree-climbing advice to every animal in the forest. It completely misses the mark by failing to account for audiences operating with distinct contexts and motivations. That's why the first step in my strategic messaging methodology is "Investigate" - conducting deep audience empathy mapping to truly understand your core stakeholders. Only once you've internalized their perspectives and pain points can you position yourself as a credible, trustworthy guide on their journey. No more rambling about branches and bark to a captive fish audience just trying to swim. Book a call at https://lnkd.in/dRwCMA8c to start climbing the right trees together.

Imagine going on a road trip with your colleagues to an important MedTech conference, but your GPS is on the fritz. Before departing, the company quickly briefs everyone on general directions, but that vague overview inevitably leaves you pulling over to ask locals for help along the way. Only problem is each colleague in the car describes the final destination a little differently to those passersby: 🙄 "It's a couple blocks past that huge hospital campus, I think?" 🙄 "No, we're headed to check out this new patient monitoring tech disrupting the industry!" 🙄 "Our stop is near where they're building that big construction project to expand healthcare access." Nothing remotely specific enough to actually pinpoint your intended venue and get you all there efficiently. Even though every person is technically talking about the same end location, the misaligned language and lack of clear framing means you keep getting spun in aimless circles. This is precisely the messaging chaos healthcare companies often encounter without first achieving internal alignment and agreement on the organization's core mission, vision and value proposition to guide all communication strategies. It's like having your entire team ask for directions to a vague destination – no one really knows it well enough to get everyone there. 𝑻𝒉𝒂𝒕'𝒔 𝒘𝒉𝒚 𝒄𝒐𝒎𝒑𝒓𝒆𝒉𝒆𝒏𝒔𝒊𝒗𝒆𝒍𝒚 𝒅𝒆𝒇𝒊𝒏𝒊𝒏𝒈 𝒂𝒏𝒅 𝒑𝒓𝒆𝒔𝒔𝒖𝒓𝒆-𝒕𝒆𝒔𝒕𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒑𝒐𝒔𝒊𝒕𝒊𝒐𝒏𝒊𝒏𝒈 𝒊𝒔 𝒂 𝒄𝒓𝒖𝒄𝒊𝒂𝒍 𝒇𝒊𝒓𝒔𝒕 𝒔𝒕𝒆𝒑 𝒃𝒆𝒇𝒐𝒓𝒆 𝒂𝒏𝒚 𝒎𝒆𝒔𝒔𝒂𝒈𝒊𝒏𝒈 𝒘𝒐𝒓𝒌 𝒄𝒂𝒏 𝒃𝒆𝒈𝒊𝒏. This is what I do in the "investigate" phase when writing a company’s messaging strategy. It crystallizes the "point of origin" by examining your company's history, underlying purpose and value drivers. Then it pinpoints the final "destination" by exploring ideal future vision and goals while aligning all key stakeholders. Everyone gets on the same page - to help everyone achieve the same goal. With this foundational context established, you can then develop concise, consistent and credible messaging that will confidently guide your entire organization in one unified, strategic direction. --> Sales materials --> Blog topics --> Social strategy --> PR language --> Onboarding materials --> Customer management No more getting turned around in circles or lost along the way. Just a clear roadmap to communicate your story and inspire action from anyone you need to reach. If your healthcare company is currently stuck in an endless loop of asking for better directions, reach out. (While I'm generally awful at directions, this is an area of navigation I excel at). https://lnkd.in/dRwCMA8c

A big budget can lead to BIG impact - but not always in the right way. In 2017, Bayer Pharmaceuticals launched an ad that was their own worst nightmare, and it could have easily been prevented. The "Wake Up" ad campaign for its birth control pill, Beyaz, fell under attack almost immediately. The ad depicted women surrounded by babies and children, using taglines such as "...prevented my wildest dream" and referring to kids as "Sproglodytes." Needless to say, this all sparked furious backlash. Women's groups, doctors, and the public felt it was insensitive, especially towards those struggling with infertility, and promoted harmful stereotypes about motherhood. Within weeks, Bayer was forced to pull the entire campaign and issue an apology - a high-profile reminder that careless messaging can derail even the largest brands. This cautionary tale reminds me of the importance of stakeholder understanding. Even when you think you know the pain points and interests of your audience, a periodic deep dive (especially in healthcare AND especially before launching a campaign) is necessary! Plus, it'll save you a tons of money and time. Rushing flashy concepts out the door without proper audience validation is reckless messaging. So take a minute, engage with your market and critically analyze the potential impact of your message. Where have you seen healthcare messaging gone awry? Share in the comments! P.S. I have loads more to say about how NOT to package messaging for your audience in the upcoming edition of my quarterly newsletter, The Check-Up. Be sure to sign up to get your free copy, packed with the communication secrets every healthcare founder needs to know! 👉🏻https://lnkd.in/daGUeB3e -------------- Hi. I'm Jessi and I'm a content engineer. For 15+ years, I've helped healthcare leaders, founders and writers effortlessly engage with their audience and finally grow revenue, investments, partnerships & more. Let's get started: + Subscribe to the Checkup for Healthcare communications' best kept secrets https://lnkd.in/daGUeB3e + Join The Digital Workbook waitlist to build your own messaging foundation with a step-by-step manual, 25+ templates to keep you on track and communication insights based on 15 years of client expertise https://lnkd.in/dtfm7wxg + Book a discovery call to learn about the 6-week intensive where I build and implement your messaging foundation for you https://lnkd.in/dRwCMA8c #ContentEngineer #Healthcare #HealthcareMessaging #Communication

This major milestone marks the beginning of the next stage of rebuilding Be’eri. While remembering, honoring and continuing to fight for the release of our hostages, the incredibly brave Kibbutz members gather with friends, donors and more to lay a stone together. Ido Shwartz

Anyone else hate gift shopping for loved ones? It’s takes a lot of brain power to weigh every detail to match their style, interests and what will truly make their day... Now imagine that same agonizing process...but for 20 different loved ones. AND the gift must be the same for everyone… 👦🏻 Your quirky friend who loves obscure hobbies. 👗 Your trendy relative keeping up with the latest fads. 💰 Your frugal aunt carefully watching her budget. 🙋🏻♀️ Your coworker who seems to already have it all. It's impossible to find the right gift! This is the precise challenge healthcare companies face when trying to communicate their value across multiple key stakeholders: 🩺 Physicians want clear scientific evidence and clinical use cases. 😷 Patients crave empathetic, easy-to-understand language prioritizing their well-being. 💼 Investors demand ROI projections and differentiation from competitors. 👨🏻💼 Corporate buyers look for seamless implementation and security details. It sounds paradoxical to develop core messaging personalized for each of these unique audiences, while somehow telling one, unified story. Almost as difficult as buying one gift that 5 year old Jimmy and 92 year old Grandma Betsy will both enjoy. Don't worry - I got you covered. -------------- Hi. I'm Jessi and I'm a content engineer. For 15+ years, I've helped healthcare leaders, founders and writers effortlessly engage with their audience and finally grow revenue, investments, partnerships & more. + Join The Digital Workbook waitlist to build your own messaging foundation with a step-by-step manual, 25+ templates to keep you on track and communication insights based on 15 years of client expertise https://lnkd.in/dtfm7wxg #ContentEngineer #Healthcare #HealthcareMessaging #Communication