Jessica Ovadia’s Post

"𝘐𝘧 𝘺𝘰𝘶 𝘫𝘶𝘥𝘨𝘦 𝘢 𝘧𝘪𝘴𝘩 𝘣𝘺 𝘪𝘵𝘴 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘤𝘭𝘪𝘮𝘣 𝘢 𝘵𝘳𝘦𝘦, 𝘪𝘵 𝘸𝘪𝘭𝘭 𝘭𝘪𝘷𝘦 𝘪𝘵𝘴 𝘸𝘩𝘰𝘭𝘦 𝘭𝘪𝘧𝘦 𝘣𝘦𝘭𝘪𝘦𝘷𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘪𝘵 𝘪𝘴 𝘴𝘵𝘶𝘱𝘪𝘥." - Albert Einstein It's a simple yet profound truth – you must meet others where they are and not hold them to standards disconnected from their reality. So often, I meet clients who think that their messaging "works" based on their own internal perspectives and expectations. But just because you like to talk about yourself one way doesn’t mean that you should. If it’s not reaching your audience, it’s pointless. You have to intimately understand the unique view of the "trees" that your diverse audiences are trying to climb: 𝐏𝐚𝐭𝐢𝐞𝐧𝐭𝐬 aren't looking at care through the lens of clinical studies and med-tech jargon. They crave validation of their personal health journeys, fears, and goals through empathetic, human-centered dialogue. 𝐏𝐡𝐲𝐬𝐢𝐜𝐢𝐚𝐧𝐬 can't just be battered with dry cost/benefit analyses without context for the very real operational challenges and life-or-death stakes they grapple with daily. 𝐈𝐧𝐯𝐞𝐬𝐭𝐨𝐫𝐬 need more than bold ROI promises and competitive positioning - they demand proof you grasp the macro industry ripples, policy dynamics, and market nuances their firms are evaluating. Crafting one-size-fits-all healthcare messaging is like force-feeding the proverbial tree-climbing advice to every animal in the forest. It completely misses the mark by failing to account for audiences operating with distinct contexts and motivations. That's why the first step in my strategic messaging methodology is "Investigate" - conducting deep audience empathy mapping to truly understand your core stakeholders. Only once you've internalized their perspectives and pain points can you position yourself as a credible, trustworthy guide on their journey. No more rambling about branches and bark to a captive fish audience just trying to swim. Book a call at https://lnkd.in/diSvw_Z2 to start climbing the right trees together.

Your goal of the year?   #marketresearch#surveyprogramming #quantitativeresearch #qualitativeresearch #primaryhealthcare#primaryresearch#consumerinsights#consumerbehavior #consumergoods #consumerresearch #consumerhealthcare #marketresearch

Just signed a contract with the 3rd health plan client in a week and a half -- all notable for being of the same hue. It seems to be an emerging niche for us. There is a ton of turmoil in Stars, and I think plans are figuring out that there is value in keeping Stars leadership and analysts focusing their time on leading, analyzing and strategizing. You can outsource tasks like designing and maintaining reports, digging through CMS publications, building monthly spreadsheets, or playing out all the 'what if' scenarios. BHA can help with all of that -- it's what we do. If interested in a demo or a conversation, click "book an appointment" or send me or Ronak a message. We've organized our offering into 5 categories: - CAHPS Monitoring and Improvement (w/Videra) - HEDIS(R) improvement with reports and our abstraction platform - Competitive and Strategic Stars Exploration and Analysis - Stars Dashboards and Trends - Stars Advisory Services (e.g. monthly strategy meetings, education, etc)

Imagine you're experiencing a mysterious pain. You know something is wrong, but you can't pinpoint the cause or find the right treatment. Would you settle for a doctor who only examines one aspect of your health, or would you prefer a comprehensive, full-body check-up to identify and treat the root of your problem? The same principle applies to the world of advertising media. In an industry plagued by a crisis of trust, limited transparency, and ever-increasing complexity, traditional media auditing approaches are no longer effective. Advertisers need a bold new solution that leaves no stone unturned – a holistic media audit. At Abintus, we've developed a different approach to media auditing that's like having a team of skilled physician by your side, helping you identify the cause of your pain points and prescribe the best possible treatment. 🩺 Our approach is a journey that requires courage, curiosity, and a willingness to challenge the status quo. But for those brave enough to embark on this adventure, the rewards are unlike anything you've ever experienced. Imagine uncovering hidden insights that could transform your media performance, while forging stronger alliances between marketing, procurement, and media agencies. Intrigued? We thought you might be. 😏 Check out our latest article to get a glimpse of the transformative potential that awaits: https://lnkd.in/eacp938J #HolisticMediaAuditing #AdvertisingPerformance #TrustTransparency #Abintus 

🚀 #TrainingTipTuesday: Elevate your reps' success by making complex material relatable, memorable, and impactful. 🚀 🌍 Start with the Human Element: The Patient Journey 🤝 Embark on a journey with "Jerry," a fictional character representing the real-life challenges patients face. By tracing Jerry's path from symptom onset to treatment, your team will not only learn about the disease but also connect emotionally with the human side of the narrative - unlocking engagement and relevance. 🔍 Why the Patient Journey? ★Compelling Storytelling: A Patient Journey creates a narrative that captivates your reps from the very beginning. It's not just data; it's a story that unfolds, turning complex data into a relatable story. ★Humanizing Information: Putting a face to the disease helps your team empathize, adding depth and emotion to their sales approach. ★Enhanced Relevance: By aligning scientific content with Jerry's journey, your reps gain a deeper understanding of how the product or solution fits into the real-world context. This relevancy enhances their ability to communicate value to potential clients. Unlock new levels of engagement and relevance. Reach out to Christine Sexton or Andy Gunning for a personalized consultation. #PatientJourney #ContinousTraining #SalesSuccess

In McKinsey & Company’s State of the Consumer 2024: What’s Now and What’s Next Consumer Trends, the following quote says a mouthful: “More than ever, companies that cultivate a detailed, up-to-date understanding of today’s and tomorrow’s consumers—who they are, what they want, and where and how they shop—will be best positioned to succeed.” But what if we kept this theme and thought about consumers as research panelists since in essence many times they are, what would that quote look like? How about...” More than ever, panel companies that cultivate a detailed, up-to-date understanding of today’s and tomorrow’s panelists—who they are, what they want, and where their interests lie — will be best positioned to succeed.” And by succeeding that means clients get high quality data from engaged respondents. Everyone wants it but how to get it? We believe we have an answer at GMIFY. #mentalhealth #dataquality #marketresearch #insightsassociation #esomar #newmr

The best part about market research is when the idea you made,  the one that hit a well-crafted strategy born from weeks, nay months, of analysis,  the one you were already planning the case study for in your mind,  is shown to a person, on a Tuesday afternoon,  and that person says, “it looks too orange.”    We bet that you, LinkedIn reader, have also heard similar, groundbreaking insights from traditional research. Sarcasm intended. But it doesn’t have to be that way. We set out to find a better approach, with 3 of the smartest marketers we know (andrew binns, Christiana Cioffi, and Shirley L.), acclaimed director Nate Camponi, and neuroscientist turned strategist Jeremy Thorpe-Woods. Here's how it went: https://lnkd.in/e5vG4x3J About 21Fathoms: 21Fathoms is an initiative by 21GRAMS, part of Real Chemistry, that brings multi-disciplinary groups together, known for innovating in their areas of expertise. The goal is to go deeper on surface-level issues holding creativity back in healthcare. There are a lot of them (all fixable). The intent: take the learnings and publish solutions that will help us, you, our clients, and the audiences we all serve. Our kickoff in Cannes was the first step of many more to come.

Have you used #linkedin effectively for market research? I've seen polls going around for a while, the new expert questions/topics, and open calls to action.. but I'm curious if anybody has had success with these or other LI tools. Which brings me to the next question - favorite #research tools or platforms? Any specifics when it comes to healthcare? Personally, I'm a fan of the good old direct outreach but that doesn't necessarily scale unless you're prepared for an accelerated case of Zoom fatigue or you have a Stanley-sized coffee! Let me know! #marketresearch #product #productinnovation #feedback #healthcare

A terrific conversation about what it takes for #marketresearch and #insights professionals to get a seat at the C-Suite table and make a real impact. Stan Sthanunathan and Jon Last, both Board members of Market Research Institute International, have each "been there, done that" and share their wisdom. https://lnkd.in/eUXy6RWa

Empowering Patients through Value: How Market Research Shapes Product Positioning 🌐 Crafting products that resonate with patients requires a deep understanding of their needs and aspirations. Market research guides product positioning that truly makes a difference in people's lives. Market research is the compass that guides patient-centric value propositions: 🎯 Understanding Patient Desires: Market research delves into patient preferences, ensuring products align with their desires and lifestyle. 🔑 Uncovering Pain Points: By listening to patient challenges, market research helps develop solutions that address real-world issues. 🎨 Tailoring Communication: Insights from market research shape product messaging that resonates with patients, delivering a clear value proposition. 🌍 Global Perspectives: Market research captures diverse patient perspectives, ensuring products are relevant and valuable across regions. The synergy of market research and patient-centric value propositions isn't just about products; it's about enriching lives and fostering better health outcomes. #marketresearch #productpositioning #globalperspectives #healthcareinnovation #healthcareempowerment #patientengagement #informeddecisions