Jeremy Lermitte’s Post

RedCircle is growing! We're hiring for an Account Management Lead in LA or Boston. If you've got experience managing a team of client-facing staff at a podcast and/or advertising/marketing company, take a look and apply! https://lnkd.in/gTNBn4jY

Today, we're announcing RedCircle's latest product - OpenRAP. The first-ever automated host-read ad platform spanning across podcast hosting platforms. OpenRAP delivers new host-read advertising demand to podcast creators, **without requiring them to switch their hosting to RedCircle.** If you've ever done a host-read ad deal before, you know how much work / how many emails it requires to get it done. Negotiations, docusigns, talking points, measurement pixels, flighting -- it's a lot of work, and it's easy to make mistakes. We've built our ad platform RAP to address this friction. We automate all of the manual steps it takes to complete a host-read deal. And we're doing it at scale: RAP has completed 7,000 unique host-read ads and has delivered more than $16 million to podcast creators. Previously RAP's magic required podcast creators to host on RedCircle, as the combination of our ad deal workflows and our dynamic insertion technology was our unique solve to the problem. Today -- with the launch of OpenRAP -- we're bringing host-read to podcasts everywhere. Leveraging an open standard called VAST, typically used for programmatic integrations, OpenRAP can now dynamically insert our host-read ads into podcasts hosted on other compatible hosting platforms. We're bringing the magic of RAP to podcasts everywhere. Set up is simple -- paste a few URLs one time and you're done. Our demand will flow around yours, filling your empty inventory, staying out of your sales team's way, and increasing your revenue. We've already set up OpenRAP on podcasts like Chris Hutchins All The Hacks (https://allthehacks.com), and Zachary Nunn's Living Corporate (https://lnkd.in/g6mDVayr), and we're running on big networks like Gen-Z Media (https://gzmshows.com) and Impressions.fm. OpenRAP is delivering new host-read revenue for these businesses & providing increased scale for our brands. Our mission at RedCircle has always been to get podcasters paid. OpenRAP isn't just our latest achievement; it's a step toward unlocking podcasting's full potential as an advertising medium for everyone in the ecosystem.  With our level of scale and automation, advertisers big and small can interact with creators big and small -- democratizing and scaling host-read ad revenue for all. You can sign up for the OpenRAP waitlist and get $250 off your first deal (see terms) at: https://lnkd.in/g2ENJqqJ Read more on our blog:  https://lnkd.in/gKqDw3mw

We've grown 100%+ YoY in Q3! Alongside our growth, we've introduced amazing new features to make podcast advertising even easier. Read more in our latest blog post: https://lnkd.in/gSJ2ZX-n