Jeremy Lermitte’s Post

'Podcasts have as many points of confusion for advertisers as they do opportunities' This is an important conversation from the team at PodPod 💛 Did you know there can be up to 100 (and maybe even more!) platforms, sales networks, ad tech vendors, measurement partners and beyond that you may need to consider working with when you're a marketer looking to spend budget on podcasts to reach your audience or customers? At Telling Media we know the podcast opportunity for marketers is 100% proven but the landscape can be complex & difficult to navigate. With thirty years of combined media experience and a decade working within the global podcast industry across the APAC, EMEA and US markets. Telling Media is a podcast media agency established to share our unique, independent data-informed expertise, insights and industry leading market relationships to help our clients (both advertisers and podcasters) scale their businesses through podcast advertising. We are here to simplify and streamline that process through an independent and transparent approach from start to finish for advertisers. Tailoring a brands campaign to truly achieve the meaningful results that matter most to them. So if you're curious let us tell you more on hello@telling-media.com https://lnkd.in/eQ_a4qxb

'Podcasts have as many points of confusion for advertisers as they do opportunities'. Do you agree? You probably will if you know there can be up to 100 (and maybe even more!) platforms, sales networks, ad tech vendors, measurement partners and beyond that you may need to consider working with when you're a marketer looking to spend media budgets on podcasts to reach your audience or customers. Telling Media is here to transparently and independently simplify and streamline this process for brands who want to scale their business via podcast advertising. The article in the post below is a great conversation starter from the team PodPod ❤️

Our very own Nikki Lindgren was featured on the Mako Design + Invent Podcast, where she and Kevin discuss insights and strategies for leveraging TikTok to increase brand awareness and consideration. Listen to the episode here: https://lnkd.in/eqRf2PHh If you're ready to elevate your advertising game and tap into TikTok's vast potential, connect with us! #TikTokMarketing #PaidAdvertising #DigitalMarketing #PodcastInterview #IndustryInsights #MarketingStrategies #Pennock

Immerse yourself in the thriving realm of #PodcastAdvertising! Anticipate US podcast ad revenue surging to $3.2B by 2024 and $4B by 2025 – a game-changer! Uncover the potential in our blog, showcasing 10 essential tips! Read more: #MarketingInsights #AppleMusic #SpotifyAdvertising #DigiXLMedia

Is podcasting a channel in which I think every brand should be advertising? Yes. Do we all need to understand its nuances before spending a single dollar? Also yes. Check out my advice on how to ‘podcast responsibly’ as part of my latest Tinuiti blog post!

Acast is in the business of connecting the world through storytelling 💬 Linking a brand to a podcaster for podcast sponsorships is a natural extension of this. A podcaster and a brand both have messages they want to convey and an audience that want to hear those messages 🎙 Read more about how Acast, the largest independent podcast network, has enabled a self service marketplace for brands and podcasters to connect 👇 #podcasting #podcastadvertising #aiapplications

The podcast advertising ecosystem will grow in new ways in 2024. According to the IAB, #podcasting is one of the fastest growing digital channels, up 26% year over year. But the industry is still nascent. There’s a lot of opportunity next year to close the gap here, for both advertisers and for creators and hosts. New member insights from SXMMedia https://lnkd.in/e8bjGuUn

Great to see Signal Hill Insights' research getting a mention in Christiana Brenton and Georgie Holt's discussion of the opportunity for podcasts in the UK, and the strategic value that Telling Media aims to bring to brands and podcasters alike: "In a study by Signal Hill, podcasts delivered the highest attentiveness than any other channel tested: +48% higher than TV and +100% than video" #podcastadvertising #mediastrategy #insights https://lnkd.in/erbz8Ybn

Break through the noise with Podcast Advertising for MSPs! Our blog guides you through innovative ways to reach your target audience and make a lasting impact in the world of podcasts. #MSPAdvertising

For buyers on the fence and debating how to best allocate holiday dollars, podcasting advertising is effective, measurable, and drives impact. Our CEO explains more, in the context of Apple's latest iOS update