IRIS.TV’s Post

CKE Restaurants, Inc. brand Carl's Jr.® and PMG show that AI-powered video-level contextual targeting drives better results in CTV. Carl's Jr. wanted to drive more in-store visits and sales to their 1000+ restaurants in the U.S. PMG used IRIS-enabled™ PMPs to reach the brand's target audience in CTV. They converted at a higher rate than all other targeting methods, resulting in: • 35% incremental lift in visits, +21% higher than all tactics including first-party identity, demo, and pub-declared bid-stream data • 152% incremental lift in sales • 2.2X ROAS. Read this case study to learn more > https://bit.ly/4bZrNJC Video-level contextual segments created by IRIS.TV's data partners that utilize AI to analyze video frame-by-frame: Captify®, GumGum, KERV Interactive, Pixability, and Silverpush #casestudy #connectedtv #ctv #programmatic #adtech #ai #contextualadvertising #contextualtargeting

Learn more about how CKE Restaurants, Inc. leveraged video-level contextual targeting to drive superior performance in CTV. Thanks to partners PMG, Captify®, GumGum, KERV Interactive, Pixability, and Silverpush for showcasing how marketers drive brand lift, in-store visits, and sales with AI-powered contextual intelligence. https://lnkd.in/gG9JR93F

Ready to kick off the The StreamTV Show today in Denver? Be sure to check out the fireside chat with TVREV's Alan Wolk and PMG's Head of CTV & Video Strategy Mike Treon as they discuss our recent case study with CKE Restaurants, Inc. that utilized video-level contextual targeting in CTV to drive record lifts in visits, sales and ROAS. Following the chat, IRIS.TV CMO Rohan Castelino joins LG Ad Solutions, Gracenote, Google, and Anoki Inc on the panel "Context is the New Demo" to discuss how these capabilities can be applied by publishers and advertisers. https://bit.ly/4cbJypr

We're a few days away from #canneslions2024 and are looking forward to kicking off the week at RTL Beach with the panel "Navigating the CTV Revolution" Register here 👉 https://bit.ly/4b4GLN8 to attend as IRIS.TV CEO and co-founder Field Garthwaite moderates the discussion with this distinguished group of industry experts GumGum's Phil Schraeder Horizon Media's Jean-Marc Papin LG Ad Solutions's Ed Wale Magnite's Michael Laband PMG's Sam Bloom We'll delve into the impact of AI and contextual data on Connected TV (CTV) amidst challenges like cookie deprecation and privacy regulations. The panel will discuss how AI-driven data signals enhance ad targeting, ensuring relevance and emotional resonance and improving consumer experiences and outcomes for brands without compromising privacy. #innovation #digitalmarketing #streamingmedia #streaming #ai #adtech #programmatic #FAST #ctv #connectedtv #contextualadvertising

In this case study, learn how Future Today Inc is leveraging the IRIS_ID and video-level contextual targeting to drive: 💵 Six-figure quarterly revenue increases 📈20% higher eCPM Read the full story in TVREV 👉 https://bit.ly/4b1xpBK #programmatic #contextualtargeting #contextualadvertising #adtech #connectedtv #ctv

We're headed to OTT.X X fronts! Our Co-Founder and CEO Field Garthwaite will join the panel Conquering the Complexity of CTV presented by Xumo's GM of Xumo Advertising Ying Wang, with Jeff Clanagan, President and Chief Distribution Officer, HARTBEAT and Chance Johnson Chance Johnson, Chief Commercial Officer, Nexxen If you're part of a media investment team or leverage CTV as part of your strategy, this session is for you. The world of CTV can be complex to navigate. Xumo is hosting a panel of experts who make up the "DNA" of the CTV ecosystem to simplify how you plan, activate, and measure your next strategy. The event is tomorrow, but there's still time to register and attend! Check out the schedule https://bit.ly/3UShnnM

We're headed to Cannes Lions International Festival of Creativity and are excited to connect with you to celebrate the festival and mix and mingle with the leaders at the forefront of marketing innovation. Join the conversation as we bring together the leading voices in streaming to share how brands are leveraging AI and new data signals to drive superior advertising outcomes in CTV. Request a meeting here 👉 https://bit.ly/3WyAxBU or reach out to Field Garthwaite, Richie Hyden, Rohan Castelino, and Nancy (Neumann) Grey.

We're excited to partner with Sightly to bring the power of Brand Mentality to CTV advertising. Reaching viewers at the right moment is more important than ever. According to the Alliance for Video-Level Contextual Advertising, CTV viewers are 4X more likely to watch ads when they are contextually and tonally relevant to programming. Explore Sightly's IRIS-enabled™ pre-packed PMPs to reach viewers when they are most likely to watch, remember, and act. #connectedtv #ctv #adtech #programmatic #contextualadvertising #iristv #sightly

Join DEG: The Digital Entertainment Group AVOD Innovation group for a deep-dive virtual session "Metadata: Connecting video playback and ad serving to create better user experiences that drive better advertising outcomes." 📅 April 10 at 11 AM PT 💡 We'll explore cutting-edge metadata applications in streaming TV advertising. Learn how publishers can leverage their first-party content signals to maximize monetization. This webinar is a must-attend for those keen on staying abreast with the dynamic world of streaming TV. Speakers: Field Garthwaite, CEO & Co-founder of IRIS.TV Peter Crofut, VP, Business Development - Agencies & Brands at Wurl Don't miss insights that could transform your streaming TV advertising strategy. ✨ This event is for DEG members. Interested in membership? visit https://bit.ly/43KrL5j to learn more #StreamingTV #Advertising #Metadata #Programmatic #adtech #connectedtv