Alliance for Video-Level Contextual Advertising

At Cannes Lions RTL Group Beach PMG's Sam Bloom talks about how video-level contextual targeting drives superior performance in CTV. "And what we found, you know, particularly working with, you know, IRIS.TV and obviously the GumGum's of the world, is that we can do contextual placements against these first-party spines. And what I think what's been surprising to us is sentiment and content, contextual analysis has led to massive sales lift. And one of our major clients, which is CKE Restaurants, Inc.: Carl's Jr. and Hardee's, and you know, they're a great example of an advertiser where we have very specific audiences we're trying to reach because they have a ton of stores. We're trying to make sure that our ads stand out and we're trying to make sure our propositions pop. And so contextual targeting has been amazing. And I think one of the things when you think about the outcomes is sometimes we don't know the why. Contextual targeting is giving us answers to the why certain advertising is working. And so it allows us to get our ads in places where we can be way more efficient and, but way more effective without just simply looking at cost per or LTV and those kinds of things. So we understand why they're working, happy content, better than sad content, you know, comedy, sports genres. And then when you think about the things that Magnot is enabling, we can do things at the ad server level where we can find very specific types of things. Once we dial into what works, we can go find more of them. You know, when with Carl's and Hardee's, two really different brands, two really different demographics, really different patches of the country. So you can run different plays in the playbook against those audiences and those customers. And so that's one of the things is it doesn't have to be monolithic and that's the key piece on this." Read the full story of how Carl's Jr leveraged contextual targeting in CTV to drive superior lift in visits, sales, and ROAS https://lnkd.in/gjjJHVFH

Thanks Alan Wolk and TVREV for the chance to share more about IRIS.TVs contextual CTV deal library product launch and why we are so excited about bringing video-level data to CTV - it's because this data actually drives results! 😱 As an example across recent studies we are seeing significant increases in attention 📈 : - 4 x higher attention than using publisher-declared metadata for targeting - 3 x higher attention that using demo data for targeting #ctv #videoleveldata #emotionalintelligence #attention

From Tax Season to Super Tuesday, Beachfront has curated an extensive list of prebuilt CTV and video PMPs to power all of your seasonal tentpole and political advertising campaigns. Explore the full list, and reach out if you’re interested in learning more or setting up any of our prebuilt PMPs: https://hubs.li/Q02lQckT0

Pixability's Chief Product Officer, Jackie Swansburg Paulino, is looking forward to speaking at tomorrow's ThinkLA #AI Now event! Will we see you there? #ThinkLA #ThinkLASponsors

We’re excited to announce the launch of our contextual CTV deal library, where advertisers activate curated video-level contextual private marketplaces for IAB context, GARM Brand Safety, Emotional Resonance, Audience Lookalikes, Seasonal deals and more. Select from a variety of PMPs and target millions of viewers watching relevant and brand-suitable shows and movies across thousands of premium apps and FAST channels. Click here to learn more and explore our library > https://bit.ly/3uQhIhT #connectedtv #programmatic #adtech #ctv #ai #iristv

In the dynamic realm of advertising, understanding the impact of emotional context is key to creating connections with audiences. A recent study conducted by the Alliance for Video-Level Contextual Advertising (AVCA) explored the impact of AI in contextual advertising in the realm of CTV. Our Key Findings: • From our analysis of the study, it's clear that emotional resonance plays a pivotal role in driving viewer engagement and brand affinity in CTV advertising. • Attention-Capturing Ads: Ads with emotional appeal grab viewers' attention four times more effectively than traditional ads, forging stronger connections between brands and audiences. • Enhanced Brand Recall: Viewers remember emotionally resonant ads twice as well without prompting and four times better with a little nudge, emphasizing how emotions imprint brands in viewers' minds. • Increased Brand Interest: A significant 42% of viewers show greater interest in products and brands showcased in emotionally engaging ads, marking a notable shift in how consumers connect with advertising content. • Negative Impact of Poor Brand Suitability: Ads perceived as unfit disrupt viewer engagement, resulting in a 54% decrease in product interest and a 31% dip in brand favourability, underlining the importance of aligning ads with the right context. Read the full AVCA study and explore further insights in our latest blog post: https://loom.ly/mttfk9U

Curious about eye tracking? Watch this video about #tobii from #wallstreetjournal

We're excited to announce our latest publication, "Revolutionizing Relevance: How AI Is Changing The Game For Contextual Targeting in CTV." This report is a great guide for anyone in the TV and advertising industry seeking to understand the rapidly evolving landscape of contextual advertising, especially in the era of AI and Connected TV (CTV). 🔑 Key Highlights: Transforming Perceptions: We delve into how AI-driven contextual targeting is moving beyond outdated notions and proving its effectiveness. Expert Insights: Gain valuable perspectives from industry leaders PMG, EVERSANA INTOUCH, Univision, Beachfront and Pixability. Practical Understanding: The report breaks down complex AI and targeting concepts into layperson's terms, emphasizing the crucial role of neutral content IDs. Thank you to our research partners Tobii and TVREV and to founding members Silverpush, Pixability, IRIS.TV, and Beachfront for supporting our mission to provide the industry with the tools and knowledge necessary to thrive in the era of ad-supported streaming. https://bit.ly/4bvCZxN

🌐 New Special Report On Contextual Targeting For CTV 🌐 Greetings LinkedIn network! Check out TVREV's latest special report, "Revolutionizing Relevance: How AI Is Changing The Game For Contextual Targeting in CTV" created in conjunction with the Alliance for Video Contextual Advertising (AVCA) This report is a great guide for anyone in the TV and advertising industry seeking to understand the rapidly evolving landscape of contextual advertising, especially in the era of AI and Connected TV (CTV). 🔑 Key Highlights: Transforming Perceptions: We delve into how AI-driven contextual targeting is moving beyond outdated notions and proving its effectiveness. Expert Insights: Gain valuable perspectives from industry leaders like Michael Treon (PMG), Britt Travis (EVERSANA INTOUCH), Brian Lin (TelevisaUnivision), Amit Nigam (Beachfront), and Jackie Swansburg Paulino (Pixability) Practical Understanding: The report breaks down complex AI and targeting concepts into layperson's terms, emphasizing the crucial role of neutral content IDs. 📥 Download the report from TVREV: https://lnkd.in/ea8s8zTD Your feedback and thoughts are always welcome. #TVAdvertising #DigitalTransformation #MediaTrends #contextualadvertising #contextualtargeting

AVCA founding member Beachfront's VP of Product Amit Nigam talks about the capabilities of contextual advertising in CTV when publishers enable marketers to target video-level data enriched by AI.