🎧 Breaking Through The Mayhem Episode 18 is live! https://lnkd.in/d29Sv_qk Join Sightly's Morgan Kelly as he chats with Nicholas Love, CEO of the Kulur Group, about rethinking data in marketing. Love shares his unique perspective on: 🚀 The DOPE framework for challenger brands 🔍 Why context trumps data alone 🤖 Balancing cultural intelligence with AI Discover how Love's journey from ESPN to Kulur Group shaped his approach to decision-driven marketing. No lectures, just real talk about navigating today's complex marketing landscape. Tune in for insights that might change how you view marketing intelligence. Listen on our website, YouTube, or your favorite podcast platform. #BreakingThroughTheMayhem #MarketingInsights #ChallengerBrands
About us
Sightly is the leader in real-time marketing and intelligence, driven by your brand's unique perspectives, positions and values. Our revolutionary Brand Mentality™ platform combines speed with values, so companies can respond instantly and authentically to breaking news and emerging media moments without sacrificing ROI. We help brands and their agency teams anticipate the unexpected through data science, predictive algorithms and intelligence that maximizes your marketing and media outcomes, and authentically connects with customers, moment by moment, no matter what lies ahead. Sightly is a member of the YouTube Measurement Program (for brand suitability & contextual targeting) and Google Premier Partner. Leverage our smart, agile approach to paid digital media across YouTube, the Google stack, TikTok, CTV/OTT, Live Stream video and all premium publishers. Visit our website to learn more, get a demo and review our full- and self-service offerings.
- Website
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https://www.sightly.com
External link for Sightly
- Industry
- Marketing Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Google Partner, Video Advertising, Mobile Advertising, Video Marketing, Online advertising, YouTube Advertising, Omnichannel, Brand Mentality™, YouTube Measurement Program, Outcome Intelligence, Data Science, Creative Automation, TikTok Advertising, Connected TV & OTT, Live Streaming Video Advertising, Esports Advertising, Contextual Targeting, Brand Suitability, Real-Time Marketing, Social Listening, Business Intelligence, Competitor Intelligence, Market Intelligence, and Consumer Sentiment
Locations
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Primary
133 W 19th St
7th Floor
New York, New York 10011, US
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10089 Willow Creek Rd
Suite 275
San Diego, California 92131, US
Employees at Sightly
Updates
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Come join our very own Senior Director of Analytics and Insights, Julius Giron, as he gives his keynote presentation today on AI in modern marketing at DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions. You don't want to miss it! #Sightly #DigiMarcon #AIinMarketing #MarketingInnovation #RealTimeInsights #EthicalAI #DataPartnerships
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🌟 Big news! 🌟 Our Senior Director of Analytics and Insights, Julius Giron, will be the keynote speaker at DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions at the Grand Hyatt SFO on Tuesday, July 9th! Catch his keynote on harnessing AI in modern marketing, and discover how to align your brand's objectives with real-time cultural data & insights. Don't miss out! #Sightly #DigiMarcon #AIinMarketing #MarketingInnovation #RealTimeInsights #EthicalAI #DataPartnerships
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This summer, the marketing and viewing experience of the 2024 Paris Summer Games will be more dynamic than ever. Check out some examples we pulled for this week’s radar report showcasing how networks, brands, and individuals engage new audiences while staying authentic. 📱 Platforms like TikTok, Snap, and YouTube are teaming up with NBC to revolutionize coverage of the 2024 Paris Olympics, engaging a large audience through unique experiences. By integrating content creators, NBC aims to enhance engagement for niche sports and provide a more intimate look into athletes' lives. 👉 https://lnkd.in/e5zHcDrH 🥗 Chipotle's latest campaign features an athlete-inspired menu and Olympic collaboration, partnering with Olympians like Anthony Edwards and Sophia Smith to introduce new dishes and digital content. This strategy utilizes celebrity influence and exclusive offerings to enhance customer engagement. 👉https://lnkd.in/e7k2Eg6a 👉https://lnkd.in/etTwmhUn 🥇 Simone Biles and Team USA are embracing digital platforms such as TikTok to connect with fans, including crowdsourcing a team nickname with suggestions like "Flying Five." 👉https://lnkd.in/e5aqia4C At Sightly, authenticity is key. We get you into the conversation early with our Brand Mentality® platform, providing personalized insights aligned with your brand beliefs. Join us this summer as we aim for gold together! https://lnkd.in/eTaPGN-V
TikTok, Snap and YouTube are all-in on the 2024 Olympics, with NBC’s help
washingtonpost.com
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Happy 4th of July from Sightly! 🎉 Today, we celebrate the spirit of freedom, unity, and resilience that defines our nation. Whether you're enjoying a backyard BBQ, watching fireworks, or spending time with loved ones, we hope your day is filled with joy and gratitude. Wishing you a fantastic Independence Day! 🇺🇸 #IndependenceDay #FourthOfJuly
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We're thrilled to announce that our very own Julius Giron, Senior Director of Analytics and Insights at Sightly, will be speaking at the DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions Conference in San Francisco this Monday, July 8th! Join his masterclass to explore the power of AI in modern marketing. Discover innovative solutions that connect brand objectives with real-time cultural data, featuring: 🔍 𝐀𝐈-𝐃𝐫𝐢𝐯𝐞𝐧 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐧𝐭𝐚𝐥𝐢𝐭𝐲®: Automate brand values and decision-making with AI native platforms. 🕑 𝐑𝐞𝐚𝐥-𝐓𝐢𝐦𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: Stay relevant by identifying and acting on emerging trends aligned with brand values. 📈 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐢𝐞𝐬: Learn from brands like Vita Coco and their viral TikTok success. ⚙ 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 & 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Overcome data overload with AI tools. 🌐 𝐄𝐭𝐡𝐢𝐜𝐚𝐥 𝐀𝐈: Ensure unbiased, ethical AI usage with human oversight. Don't miss it! https://lnkd.in/ejXGiqFu #Sightly #DigiMarcon #AIinMarketing #MarketingInnovation #RealTimeInsights #EthicalAI #DataPartnerships
DigiMarCon San Francisco 2023
https://digimarconsanfrancisco.com
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Ben Lambert, SVP of Sales, will be representing Sightly at the Beet Retreat in the Berkshires from July 21st-July 23rd. He's excited to explore: 📺 CTV's shift to Performance TV 🔑 Privacy-first identity solutions 🤖 AI's impact on media 🛍 Retail media and shoppable video Connect with Ben Lambert if you're attending! #BeetRetreat #Berkshires #SalesLeadership #Networking #IndustryEvents #BusinessTravel Beet.TV Andy Plesser
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🎉 Congratulations to Sightly's fearless leader, Adam Katz! 🎉 At Sightly, being a parent and excelling at work go hand in hand—thanks to the supportive culture Adam has fostered from the beginning. We're so happy to see our team and board rally behind parents during these joyous times. #WorkingParents #SupportiveWorkCulture
Something personal to share…. Welcome to the world Mason! Born on June 28th at 12:40 pm! Couldn’t be happier. So many amazing work colleagues/friends have been asking so wanted to post the news. Our team and board at Sightly have been so supportive during this journey as a Dad. Thanks for allowing me to share this news with you all. #Dad
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It's hard to believe it's been a week since Cannes Lions International Festival of Creativity wrapped up, but the excitement and lessons learned are still fresh. Here are the key themes that resonated with us throughout the week: 👇 ✨ 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆: The importance of authenticity echoed across every panel. At Sightly, we've long championed this ethos, so it’s amazing to see it reinforced by industry leaders. 🌍 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: The industry’s commitment to reducing our carbon impact is stronger than ever. Interdependence is the only way we will succeed. 🤖 𝗔𝗜, 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 & 𝗜𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀: Innovation was everywhere! Finding a balance between the capabilities of humans and AI is crucial as we navigate these advancements. 🤝 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗛𝘂𝗺𝗮𝗻 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻: From planned meetings to chance encounters, the spirit of collaboration and human connection is what makes Cannes so special. These moments reminded us how important our industry community is. OTHER HIGHLIGHTS!✨ ⬛ VP of Partnerships Annalise Curvelo discussed Sightly's groundbreaking contextual approach with Alan Wolk from TVREV and IRIS.TV ⬛ Connecting with the incredible women of Chief! ⬛ Learning about the new GARM framework with Ad Net Zero's John Osborn, an actionable roadmap for addressing climate change collectively. We’re grateful for every moment and can’t wait to do it all again next year! Annalise Curvelo Emily Korengold Marissa Price Maeve Gordon #Cannes2024 #AdTech #Sightly
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Sightly reposted this
This year at Cannes, our very own Jordan Weiers hit the streets to gather insights from industry professionals on some of the hottest themes of the festival. Some notable experts explored the industry’s effort to “talk the talk” while often failing to “walk the walk.” Topics also included the under-discussed benefits of attention metrics and advice for companies just getting started in this area. Some hot-takes that came from our discussion: • Viewability has become an archaic metric that isn’t necessarily driving real outcomes • Many people discuss sustainability, but real investment decisions are not being made. • Attention is the closest proxy we currently have to measuring user intention online (outside conversion metrics) • If we collaborated more on issues instead of competing to get credit ourselves, we would have already solved them. Featured were Dr. Stephanie Gutnik (billups), Alicia Haynes (Sharethrough), Dan Scherer (Onetag), Neala Brown (Teads), Jessica Stacy (Seedtag), Annalise Curvelo (Sightly), and Jana Jakovljevic (Cognitiv). Thank you to everyone who participated in our interviews and for the dialogue shared with Adelaide’s adored Nerd.
Nerd on the Street: Cannes Lions 2024 Edition
https://vimeo.com/