☀️ Summer is in full swing & our June Touch Base is just the refreshing mix of news, updates, and insights you need to add to your summer reading list. Don't miss a splash💦 — subscribe now for your monthly dose of G2 insights and news!
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📢 NEW: Our 2024 Buyer Behavior Report is now live! Alongside every insight, we’ve provided actions you can take right now to earn a spot on buyer shortlists. We can’t wait for you to discover what’s shaping buyer behavior in 2024 & how you can succeed in the software value economy. ⭐Grab your copy here: https://bit.ly/3RqF7yv ⭐Get 6 pieces of advice from our VP of Market Research, Chris Voce, to help thrive in today’s landscape: https://bit.ly/4bXMTYQ #G2BuyerBehaviorReport
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Don’t have any G2 Certifications yet? 🤔 No matter your field, no matter your expertise, G2U has a packed catalog of content ready for you to put into action! Hear from one of our star students, Taylor Andrews, CreatorIQ Senior Customer Marketing Manager👇 🔗 below to enroll today.
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For our 2024 Buyer Behavior Report, we surveyed 1,900+ decision-makers to glean the latest dynamics in #B2Bsoftware buying, so you don’t have to. ⭐ Download the full report for exclusive findings: bit.ly/3RqF7yv #G2BuyerBehaviorReport
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NEW TIME: Diving into G2's Data & Rankings with Anindita Sengupta & Gabriel Gheorghiu is back on July 10th ✅ RSVP👇 & get ready for an in-depth exploration of the Asset Management & PCB Design software markets!
Diving into G2's Data & Rankings: Asset Management & PCB Design Software
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The G2 marketplace just got even bigger! In June, our Market Research team rolled out 4️⃣ new categories, bringing 335 innovative products & services to our platform. 👏 👀 Check out what's new & see the analysts who made it happen: 📌 Voice Dubbing Software https://bit.ly/3RSRnId Shalaka Joshi 📌 Oracle Resellers https://bit.ly/3RSAn59 Cody White 📌 Sage Resellers https://bit.ly/45NQXJ9 Cody White 📌 Business Automation Platforms https://bit.ly/3LacIt1 Rachana Hasyagar
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Did you know that across the thousands of Summer Reports published yesterday, only 11% of all vendors on G2 are represented? In fact, only 7% of all products and services achieved a “Leader” or “High Performer” badge. Get a BTS look at these numbers — which vendors & products won big, saw the greatest improvement, & other trends from our own Palmer Houchins at the link below.
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🔔 Don't miss out on our upcoming LinkedIn Live event with Sprout Social, Inc.'s VP of Product & Customer Marketing, Natalie Severino! Next week, our own CRO Eric Gilpin will be chatting with Natalie about how to leverage G2 review validation in marketing, sales, customer support & success. See you there! 👀
Sprout Social, Inc. was recognized as the #1 best software product overall on G2 in our 2024 Best Software Awards. The key to their success? Tapping into customer voice. In this LinkedIn Live on July 9th, Sprout VP Natalie Severino sits down with our CRO Eric Gilpin to talk: ⭐ Intent signals during the customer journey ⭐ Review generation best practices ⭐ Gleaning insights from reviews ⭐ Maximizing customer voice-powered content for Marketing, Sales, Customer Success, & with Investors ⭐Tips for an optimal G2 profile that caters to self-serve buyers Mark your calendar today! 🗓
How Sprout Social Guides GTM with Customer Voice
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🗺️ Feeling lost in the martech maze? You’re not alone. To help you stay ahead, we surveyed digital marketing technology users & found some interesting trends. Check out the latest blog by Soundarya Jayaraman (link below) where she explores the latest - from #automation & #AI to #martech utilization & stack optimization.
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Technical Trainer at NTT DATA
6dNicely brought together