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Atlanta, Georgia, United States
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Articles by Palmer
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Here's how you can harness creativity to conquer challenges in a fast-changing digital realm.
We're living in the greatest moment for learning in human history. More knowledge is available to the average worker (and digital marketer in particular) in a single day than many of our recent ancestors could access in a lifetime. Take advantage of it. Learn by doing, but also learn by knowing. From courses to podcasts, from mentors to events, be active in seeking wisdom from those around you, above you and even below you.
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Here's how you can harness creativity to conquer challenges in a fast-changing digital realm.
Be someone that your teammates and cross-functional partners want to work with. Go outside the scope of your role to deliver value, make yourself available and provide a helpful perspective or even a helping hand. This extends your POV and helps you better understand the multi-dimensional problems you and your team are likely facing.
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Here's how you can harness creativity to conquer challenges in a fast-changing digital realm.
Embrace change these ways: 1) Logistically: don't let every work week (or work day) look the same. Protect your time from constant metings, but shake up your time by pushing yourself to try new things or approaches. 2) Viewpoint: insert yourself at different points of your team's work process. Ff you are an IC, put yourself in your CMO's shoes. If you are CMO, roll up your sleeves and understand the challenge at hand. 3) Accept failure: be ready for some initiatives, campaigns or experiments just to flat out not work. It's more about what you learn and can apply elsewhere than it is about success or failure in the moment. Although try to have more successes than failures!
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This Friday marked my last day at G2 after an excellent 2.5 year run contributing towards building the APAC region. Working with an exceptional team…
This Friday marked my last day at G2 after an excellent 2.5 year run contributing towards building the APAC region. Working with an exceptional team…
Liked by Palmer Houchins
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Customer marketing is massively underutilized, and it’s driving me crazy to see so many SaaS teams missing out on its potential! I’m going to break…
Customer marketing is massively underutilized, and it’s driving me crazy to see so many SaaS teams missing out on its potential! I’m going to break…
Liked by Palmer Houchins
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Denmark was a stranger 24 hours ago... Now he's a Zinnia fan! Don't just take it from me. 🙃
Denmark was a stranger 24 hours ago... Now he's a Zinnia fan! Don't just take it from me. 🙃
Liked by Palmer Houchins
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Kathleen Booth
HOT TAKE 🌶 Today, B2B buyers are more likely to start their buying journey in peer groups and communities than on Google. It's easier and faster to get information on vendors that they can TRUST, because their peers have done the vetting for them. I see this all the time in Pavilion. Community members ask for recommendations on software providers, agencies, and freelancers/fractionals, and then develop a shortlist, all while bypassing traditional organic search. By the time they get to a search engine, they've made a list of vendors and they're doing a **branded** search, not an organic search. Just as buyers are relying on their networks to lead their journey, so are the best sellers. Today, top performing sellers are tapping their networks to grow pipeline, improve conversion rates, and shorten the sales cycle by securing warm introductions at scale. And there's a whole new generation of software springing up to support them in this motion. TL;DR - Go to network isn't the future -- it's NOW. If you want to learn more about this, join me, Mark Kilens, Melissa Moody 🍵, Mac Reddin 🦕 and Jason Hasenberg for SalesIntel.io's "Pioneering Go-To-Network" virtual event on June 4. Link in comments to learn more and register 👇 #gotonetwork #kathleenhq
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Kavita Patel
Verizon Business see transformational results from Intentsify AI Intent activated full funnel demand gen. Wondering why or how we achieved these results? Check out the results for yourself in the image below and reach out to find out more. Let us help you drive real measurable results that accelerate revenue.
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Abby Bell
Data and personalization are two topics that are always top of mind for me and my teams. But really, they’re important for all marketers, no matter what lane you work in. After diving into the latest Salesforce State of Marketing Report and looking at trends reported by thousands of marketers around the globe...here’s my take on what’s next. https://lnkd.in/gXnBYFmG #FirstPartyData #PersonalizedMarketing #SalesforcePartner #MarketingChampion #SalesforceConnections #MarTechTrends
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Buck Miller
The @brandmuscle #StateofLocalMarketing just dropped 📢 🚀 Your channel marketing program can make or break your success, and the right tools and features are crucial. I had this thought just yesterday about musicians needing high-quality instruments, the analogy extends to athletes as well. Just like Wayne Gretzky wouldn’t perform well with poor equipment, your channel partners need proper resources to excel. 🔑 Here’s how to boost your program: 💰 Fund Matching: Affiliates love it. Providing funds can lead to a 112% revenue growth boost. 🤝 Affiliate Spending: Happier affiliates spend more on marketing. Increase satisfaction to boost fund usage. 🏋♂️ Training Programs: Offer training to improve skills and drive revenue. 🎯 Simplify Programs: Keep it easy. Simplify processes to motivate affiliates. 📈 Marketing Solutions: Support with AI tools, paid media services, and dedicated support For 20+ years, BrandMuscle has empowered #brands and #affiliates to maximize their local marketing impact. #ChannelMarketing #AffiliateSuccess
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Joel Hughes
I really enjoyed Collette Masso del Llano's talk at #BrightonSEO recently. Collette spoke about: "Addressing the Gaps Between SEO and CX." What I liked about this session was that Collette (who says she's not an out-and-out SEO specialist) spoke about how it’s easy to sometimes fixate too much on the wrong SEO targets. This can cause marketers to lose sight of their broader marketing goals. Some key takeaways from the talk: It seems there’s quite a big gap between customer experience and SEO in a lot of businesses. It’s important for marketers to remember to focus more across the whole of the customer journey. Lots of marketers are missing huge opportunities by just looking at that top-of-funnel search intent, where you find high volumes of visitors who are only in the early "awareness" stage of their customer journey with your brand. Colette advised you to try to put more effort into engaging your audience across all stages of their customer journey, guiding them further along that journey. A key quote I wanted to share was: “Vanity metrics are driving SEO strategy.” Collette suggested thinking beyond the constraints of a traditional marketing funnel, and seeing it as more of a cycle. I really like that idea. Your audience is always going round in cycles, of course, so you need to be continually engaging with them. A few more highlights: “Retention strategy needs to be built into an SEO strategy. Only 44% calculate their customer retention rate, according to Semrush.” Collette also mentioned that the death of cookies is going to make the CRM the all-powerful beating heart of an organisation’s marketing. This sounded fascinating. Do you agree with that? It will be interesting to see how this plays out in the next few years! I’d love to hear your thoughts on these points. Let me know in the comments.
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James Cox
Great interview with the ever insightful duo of Jon Miller and my pal Stan Woods from #VelocityPartners. John was the founder and CEO of #Marketo and #Engagio and most recently CMO of #DemandBase. They discuss the pivotal shift in B2B marketing whereby John advocates investing 40% of budgets in #Branding to complement #DemandGen tactics. They discuss how this #BrandGen approach to broader market engagement over immediate sales conversions, boosts sustained, long-term #SalesPipeline health. As an engineer, I've always been fascinated about the cause and effect of #BrandMarketing on #DemandGeneration. #B2BMarketing #BrandBuilding #MarketingStrategy #LeadershipInsights
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Dustin Zaloom
🔥 Marketing Periodic Table went live last week with data from Insight's top performing companies. The biggest takeaway from my analysis of these companies vs lower performers is not around common benchmarking assumptions: - Lower Cost per Lead - Bigger marketing teams and budgets Higher performing companies have consistently higher conversion rates throughout all points in the funnel. These companies have: 📈 20%+ MQL to Opp rates, compared to single digits for others 🎯 Stronger targeting, with emphasis on Product Marketing teams 💸 Higher win rates on Opportunities This leads to stronger efficiency and better CAC Payback periods. But, the emphasis on lowering your Cost per Lead doesn't matter if those leads are bad. Check out more in the interactive table here - https://lnkd.in/e-zG7qFz #marketingbenchmarks #saaskpis #b2bmarketing
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Pierre Bouvard
Marketers Vastly Understate The Sales Effect Of Creative And Significantly Overestimate The Impact Of Targeting Per Advertiser Perceptions and NCSolutions: * System1Group Chief Customer Officer Jon Evans says, “Creative is the number one factor in explaining the performance of your advertising, and yet most marketers still don’t realize it. That means that those who focus on getting the creative right have a huge competitive advantage.” * Andrew Tindall, System1’s SVP of Global Creative & Media Partnerships, asserts, “We need to be bold, unapologetically say no to things to get time to make better ads, and partner with the right agencies the bring the talent, tools, and knowledge to make work that works.” * Les Binet and Sarah Carter caution, “Don’t target too narrowly. It may be efficient, but it’s rarely effective. Tight targeting means low sales and profits.” Via the link below, executive summary, video explainer, and deck.
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Sanjay Sarathy
Over 300 developers, marketers and business leaders shared their thoughts on video usage in this independent survey. The top takeaways: a) it's increasingly hard to create video variants for different channels and devices, b) user generated content remains critical to showcasing brand authenticity, improving engagement, and increasing SEO, and c) if video publishing took less than an hour, this community would absolutely increase their usage of video to drive engagement.
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Vera Shafiq
In the omnichannel marketing world we live in today, we can’t rely on last-click attribution to measure the success of our marketing programs. We just can’t. Equally true is that we can’t rely on in-platform conversion data - think Meta or Google conversions - as these are siloed off from each other as well as all the other marketing channels we are all leveraging across our digital and offline footprints. ✨We MUST use a unified measurement solution to tie all our marketing activations together and leverage AI technology to uncover where the true business value is coming from. ✨ We’re uncovering a whole new world of attribution insights and actionable data with our advanced analytics and attribution solutions! Anyone want to have a lively discussion around this?!
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Raymond Johnston 🥊
I think this will be a train wreck for ads. You think it's more ad inventory. I think it's a sign of the end for Meta. Here's my take. Zuck and his board are sitting in their board room trying to figure out how to make more rev dollars. They see brands spending less than usual. Market conditions, inflation, and competing platforms are eating away at their user base. Meta's making more money now but not because more people are spending more time on platform. More brands are spending on other channels because Meta ads has been widely volatile. So Zuck and his board are asking, "how do we squeeze more revenue out of what we have?" It's either - more inventory to deflate CPMs - jack up CPMs - subscription model - live selling - more users to spend more time on platform They're doing some of that except optimizing for "time on platform" Here's why this is bad for biz. 1. Forcing ads on someone is ONLY GOOD for Meta....short term. They are forcing a user to consume an ad to watch what they want. Before, a user could swipe past what they do vs don't want. Meta will get more ad dollars now by cheaper CPMS so brands will spend more. Users will get a worst experience. Ads in these new placements will have the worst engagement, CVR, and CTR's you've ever seen. Ever run on Youtube, Display? 2. We should be scared for Meta. Yes they are having great profits at the moment but when you screw with the users experience they will go else where. It's a sign of the end. This to me is screaming Meta is prioritizing profits over experience. And they see the only real path to keep growing is to force ads on people. - they can't get more inventory by having people stay on the platform longer - so they have to force more inventory Why do I say that? Ever been on Facebook lately? They have non-skippable ads on some videos and it's horrible. It makes me not want to watch the video I intended to watch and I literally leave because I don't want to be forced to watch. I spend the least time on Facebook than anything other platform. 3. Users will see your ads as an invasion vs a shoppable interest. Right now users get to control what they watch. Like walking down a mall with friends. You can pick where you go. Yes they get ads but they don't have to watch it. They can scroll right past it. They are in control. So when they do watch an ad they chose it. - they liked it - it intrigued them - they feel in-control It's the most fair mutual experience for advertiser and users. With non skippable ads they lose that choice. You must not know human behavior. When we get to choose what we like we think it's our idea and are more likely to take time watching "what we are choosing" Forcing it on people is an invasion. Saying, "you must do this" people don't want to do it. Ever had kids? lol Not good for ads or experience. I am an advertisers. A very good one. I love having cheaper CPMs. But I don't see how this ends will for both long-term.
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Andrew Reid
Running branded sponsor integrations isn't cheap -- how do you know it's resonating with your audience and driving meaningful KPIs like purchase intent? At Rival Technologies and Reach3 Insights, we've been helping both media / streaming brands as well as advertisers figure this out using a new approach called "Watch Party." It works well for several reasons: ✔️ It's in-the-moment, so you get real-time, gut-feel reactions rather than relying on recall ✔️ It's quant and qual (including photos and videos), providing deeper insights than traditional approaches ✔️ It's holistic, involving (in most cases) a pre- and post-test to quantify brand lift, share ability and more Really proud of how our product and approach helps address an important use case for many of our customers. Curious how it works? Our next masterclass webinar with Jenna Shuster and Matt Kleinschmit will walk you through the details. Register here: https://lnkd.in/gFa7rzbW #insights #marketingeffectiveness #advertising
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Blair Arbuckle
In addition to producing WTF News (the best show ever), keeping our website beautiful, running email, social, paid, SEO, market research, outbound (the list goes on and on...), Hubilo's marketing team pumps out a ton of content, especially blogs! Here are the blogs we've published JUST this month: ✍ 32 Proven Tips to Boost Webinar Registration and Attendance ✍ How Evergreen Webinars Can Boost Your Sales Funnel: A Complete Guide to Effective On-Demand Content ✍ How to Keep Your Audience Hooked: Essential Tips for Webinar Engagement ✍ Webinar Success Blueprint: Crafting the Perfect Webinar Brief for Marketers ✍ Top 6 Marketing FAQs: How to Promote, Schedule, and Measure your Webinar Success ✍ The Complete Guide to Webinar Reminder Emails (including templates + examples!) ✍ How to Craft an Effective Webinar Email Sequence (with examples) ✍ Using a CRM Integration with Webinar Platforms ✍ Engaging Webinar Audience Techniques for Businesses Read all of these and more here: https://lnkd.in/gEjUde7F Pictured: T. Swift and Post Malone in a tornado of our most recently published content 😉
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