Legacy brands are often admired for keeping pace with ever-changing consumer habits while purposefully driving progress. Social consciousness and consideration have become a major part of brand identities - and building a brand rooted in equity is no longer a choice but a necessity. Join us in the #EqualityLounge at #CannesLions2024 to hear global marketing leaders discuss how they are expanding the admiration and reputation of their legacy brands through equitable marketing moments. • Julia Hood, Executive Editor, Business Insider • Michelle Crossan-Matos, Chief Marketing Officer, Ulta Beauty • Dara Treseder, Chief Marketing Officer, Autodesk • Gabrielle Dallas Wesley, Chief Marketing Officer, Mars Wrigley North America • Kristyn Cook, Chief Agency, Sales & Marketing Officer, State Farm
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Your values is how you behave and show up every day! Fully agree.
Evaluate on the HOW- I fully agree
Great panelists and insights. Bravo Julia Hood !
Expert, Researcher, Speaker- Gender Equality and Inclusion, Women, Peace and Security; Gender Mainstreaming, Prevention of SEA, EU and International Policies on Gender
2wI always say, lead by example. Having rules and values that nobody embrace is just a tick the box exercise.