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Legacy brands are often admired for keeping pace with ever-changing consumer habits while purposefully driving progress. Social consciousness and consideration have become a major part of brand identities - and building a brand rooted in equity is no longer a choice but a necessity. Join us in the #EqualityLounge at #CannesLions2024 to hear global marketing leaders discuss how they are expanding the admiration and reputation of their legacy brands through equitable marketing moments. • Julia Hood, Executive Editor, Business InsiderMichelle Crossan-Matos, Chief Marketing Officer, Ulta BeautyDara Treseder, Chief Marketing Officer, AutodeskGabrielle Dallas Wesley, Chief Marketing Officer, Mars Wrigley North America • Kristyn Cook, Chief Agency, Sales & Marketing Officer, State Farm

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Graziella Piga, PhD

Expert, Researcher, Speaker- Gender Equality and Inclusion, Women, Peace and Security; Gender Mainstreaming, Prevention of SEA, EU and International Policies on Gender

2w

I always say, lead by example. Having rules and values that nobody embrace is just a tick the box exercise.

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Graziella Piga, PhD

Expert, Researcher, Speaker- Gender Equality and Inclusion, Women, Peace and Security; Gender Mainstreaming, Prevention of SEA, EU and International Policies on Gender

2w

Your values is how you behave and show up every day! Fully agree.

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Graziella Piga, PhD

Expert, Researcher, Speaker- Gender Equality and Inclusion, Women, Peace and Security; Gender Mainstreaming, Prevention of SEA, EU and International Policies on Gender

2w

Evaluate on the HOW- I fully agree

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Anthony DeMaio

Senior VP @ Business Insider - Ultra Runner - Former Division 1 Athlete - Motivational Speaker

2w

Great panelists and insights. Bravo Julia Hood !

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