Dara Treseder
Dara Treseder is an influencer

San Francisco Bay Area Contact Info
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About

Dara Treseder is a proven technology business leader with expertise in building and…

Articles by Dara

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Experience & Education

  • Autodesk

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Honors & Awards

  • Business Insider - Most Innovative CMO

    Business Insider

    Recognized as one of the 34 most innovative CMOs of 2024

  • Forbes CMO Hall of Fame

    Forbes

    Dara was inducted into the Forbes CMO Hall of Fame. She is the first Black person to receive this honor.

  • Business Insider - Most Innovative CMO

    Business Insider

    Recognized as one of the 25 Most Innovative CMOs in the world.

  • Forbes - World's Most Influential CMO

    Forbes

    Recognized as one of the 50 Most Influential CMOs in the World.

  • Forbes - World’s Most Influential CMO

    Forbes

    Ranked and recognized as #1 on the 2022 Forbes World’s Most Influential CMOs List. List is based on a weighted aggregate of 12 indicators, spanning personal impact on brand awareness, brand performance and industry and internal influence.

  • Forbes - 50 of the Most Entrepreneurial CMOs

    Forbes

    The Forbes Entrepreneurial CMO list recognizes the 50 marketing chiefs whose entrepreneurial spirit and actions are helping transform not only their brands but marketing, commerce and, often times, culture itself.

  • Forbes - World’s Most Influential CMOs

    Forbes

    Recognized as one of the Top 3 Most Influential CMOs in the World.

  • Adweek Brand Genius

    Adweek

    Spotlights 10 Marketers with the best work in marketing and brand-building.

  • Adweek CMO Award

    Adweek

    The pandemic presented opportunities for some sectors and challenges for others—but across the board, it was up to CMOs to navigate the uncharted marketing waters, as well as consumers’ calls for representation and sustainability. Adweek's 2021 CMO Award winners were those whose innovation, creativity and strategic pivots allowed brands to forge ahead and positioned them for a better future.

  • Campaign US Fearless Pioneer

    Campaign US

    This award is given each year to a fierce woman who Campaign US' editorial team believes should be lauded for her noteworthy work across the industry.

  • Forbes - World's Most Influential CMOs

    Forbes

    Recognized as one of the 50 Most Influential CMOs in the World.

  • AdWeek - Women Trailblazer

    AdWeek

    The women featured here are actively building the future they want—pursuing an end to racial and gender inequality, leveling the playing field and making room for those who might otherwise be overlooked.

  • Silicon Valley Business Journal - 40 Under 40

    Silicon Valley Business Journal

    Silicon Valley super achievers named to SVBJ's awards program honoring leaders under the age of 40.

  • Business Insider - Top 25 Most Innovative CMOs in the World

    Business Insider

    Innovation has taken a new meaning in 2020. Business Insider is recognizing CMOs and top marketing executives who are rising to the occasion; pioneering new ways of melding data and marketing; building in-house capabilities; creatively reaching consumers; finding new ways to cut costs; and turning traditional advertising on its head.

  • Advertising Hall of Achievement

    American Advertising Federation

    The Advertising Hall of Achievement has long been the gold standard in recognizing top advertising thought leaders age 40 and younger. For over 25 years, the Advertising Hall of Achievement, remains the premier industry event to recognize young, talented individuals who are making a significant impact in the advertising industry and through philanthropic work in their communities.

  • Business Insider - CMO To Watch

    Business Insider

    Business Insider is recognizing CMOs rethinking the status quo and reshaping marketing.

  • Marketers That Matter

    The Sage Group

    Two Marketers That Matter Awards for Driving Growth and Marketing Campaign.

  • B2B Marketer of the Year

    The Drum

    The Drum, one of the largest marketing platforms in the world, recognizes the leading B2B marketer of the year producing exciting and innovative work.

  • Forbes CMO Next - 50 Marketing Chiefs who are redefining the role and shaping the future

    Forbes

    Today Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a given company—CMO title or equivalent—and who are driving brand and business growth. The…

    Today Forbes launches CMO Next, an unprecedented and definitive list of 50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future. Through qualitative research tapping into the expertise of industry watchers as well as Forbes’ editorial industry knowledge, the list features 50 people who have reached the highest-level marketing position within a given company—CMO title or equivalent—and who are driving brand and business growth. The list highlights the individuals’ education, expertise, experience, mindset and mandate within organizations. The individuals hail from both new and emerging companies as well as legacy, established corporations.

  • AdAge - Women To Watch

    AdAge

    The 24 women on this year's list have engineered company turnarounds, forged new business models and burned down existing ones. But our Women to Watch Class of 2018 is united in another regard: They are catalysts for change within the industry and within the world at large. The marketing industry is in a unique position to shape attitudes and culture. And this year's U.S. Women to Watch are using their voices and talents to do just that. They are making an indelible mark in business while also…

    The 24 women on this year's list have engineered company turnarounds, forged new business models and burned down existing ones. But our Women to Watch Class of 2018 is united in another regard: They are catalysts for change within the industry and within the world at large. The marketing industry is in a unique position to shape attitudes and culture. And this year's U.S. Women to Watch are using their voices and talents to do just that. They are making an indelible mark in business while also making the world a better place.

  • Forbes - 9 Marketing Experts CMOs Need To Be Aware Of

    Forbes

    "These marketing gurus have hit the scene with a vengeance. They know their stuff inside and out, and they’re ready to take the industry to new, exciting levels. As a CMO, you should be sure to keep up with their blogs/websites, check them out at your nearest conference, and track their latest ideas to inspire some of your own."

  • Inc. Magazine - 30 Inspirational Women to Watch in Tech

    Inc.

    "These female tech leaders to watch in 2017 are not only some of the more admired executives and experts in the technology world. They also deliver passion and creativity to the field, helping generate innovative products and services that are disrupting numerous industries."

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