Sharing takeaways from the Cannes Lions International Festival of Creativity here in France. 1. Optimism is up, 2. Leading CMOs are partnering deeply with CFOs, 3. Early adopter creatives are using GAI as an amplifier, but some are cautious. And you can spot some amazing outfits here at the Carlton Cannes hotel! #CannesLions2024 #ThePlaceToB2B #ThinkAboutIt
Shaun Skura
2w
Daniel. - no glasses? The south of France has really done a number on you lol! A renewed energy #FY25
I am here for that 'Cannes look', Dan! 👏 😎 🇫🇷 Daniel Shapero
Paul Petrone
2w
My experience aligns with your take. As a "creative," basically a professional writer, I was initially hesitant to use GAI and saw it as a potential threat. But, as I started using it, I began to see how it could help me. In a similar way Adobe Illustrator, as a literal illustrative example, helped me bring my words to life in new ways. Also, it's good to hear the optimism about marketing! It sounds like it's all about showing value, although it's reassuring to know that the appetite for investment exists.
A great week we spent in Cannes Dan. Agree with everything you said, but we do need to elevate the role of marketing to the board, so much so that we need to build board ready CMO's, not just find the few CMO leaders that partner with their CFO's well. Let's understand more about why that's not happening and what we can do about it. Check out our 'Building the board ready CMO' research. https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fb2b-marketing.transmissionagency.com%2Fboard-ready-cmo-b2b-report&data=05%7C02%7Cchrisb%40transmissionagency.com%7Cb6a091e74e3241a739de08dc8ef243be%7Cea5c561365c4454f95a8dcb36d66dc63%7C0%7C0%7C638542418358881451%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=fR8dFaKaUcW0SfAD8V1h%2BzZJwMh6VOfBw0IjxOIpLEE%3D&reserved=0
Startup COO Club
23h
What a fantastic collection of insights from Cannes Lions! 😊 I'm especially intrigued by the partnerships between CMOs and CFOs. How do you see this collaboration evolving creatively in the near future? And I bet those outfits are just as inspiring as the ideas being shared! 🌟
Sabrina C.
1d
Who doesn't love Cannes!
Daniel Shapero great seeing you yesterday and thanks to you, Jann Martin Schwarz & Mimi Turner for sharing all the new insights from your B2B Institute. Very useful. And I can attest to your words that LinkedIn has the best view in Cannes from your rooftop, and also the best cold coffee :-) Safe travels home and welcome to the CMO community too! :-)
Enjoy your trip in France! i am right now running a linkedin workshop and my client is mad of your shirt :-))
Managing Partner, Thinking Dimensions ► LinkedIN Top Voice 2024 ►Bold Growth, M&A, Strategy, Value Creation, Sustainable EBITDA ► NED, Senior Advisor to Boards,C-Level,Family Office,Private Equity ► Techstars Lead Mentor
2wThe reports coming out of Cannes this year are the most fun in years! Any updates on the Elon meeting??