Digitas North America’s Post

Missed our latest Shoppable Video webinar? No worries, we've got you covered. You can swipe through the deck below or watch the recording by clicking on this link (pc: d1g1tas*): https://lnkd.in/eT3d87yj In a rush? Download the presentation for later. Click on the full-screen button at the bottom of this post, then click on the download button in the upper right corner. A big thank you to our Commerce experts - Head of Commerce Christa Klausner, Alexandra Goidel, and Sophie Tahiraj - for contributing excellent examples of shoppable video integration. #NetworkedExperiences #Commerce #Shoppable #Webinar

🚀 Ready to level up your B2B game with AI? Early adopters are already seeing the benefits! In the latest issue of Digitas’ The Dose, VP/Group Director Connections Strategy Lateef Mauricio discusses how B2B marketers are building smarter search with conversational AI tools like ChatGPT and Google Gemini, leveraging data for next level analytics, and launching engaging AI-driven chat experiences on their sites—without needing a massive team. Click below for this insightful read & subscribe for more. #NetworkedExperiences #B2BMarketing #Innovation #CustomerEngagement #AI

Thrilled to see our own VP, Group Director, Data and Analysis, Michael Bauer, featured in Digiday’s recent WTF series on Private Aggregation! In the video, Michael chats with Tim Peterson to share insights on how the Private Aggregation API will significantly boost our ability to answer key questions about reach and frequency. Watch now, below: https://lnkd.in/ecdZ8qzM #Digiday #Data #PrivateAggregation #API #NetworkedExperiences

“I’m looking for a culture brief, six slides, hot trends, great for brands.” Our latest S.W.A.T Culture Briefing is here, and it's packed with cutting-edge insights and fresh perspectives from the feed. Want more? Reach out to swat@digitas.com to learn about our dedicated team of social natives and content creators. #ShareworthyAndTrending #NetworkedExperiences #SocialMarketing #TikTok #TrendReport #TrendingContent #SocialReport

Sending massive kudos to Mila A., Social Strategist, for her recent article in Ad Age Gen Z Voices column: “Human-First Marketing—Why Brands Need To Create Lasting Relationships With Consumers.” In this piece she discusses 3 social strategies to cultivate meaningful human connections in our technologically driven world, so this one is a must-read! Read now on Ad Age: https://lnkd.in/gzV6GtSm #NetworkedExperiences #AdAge #SocialStrategy #Digitas

Check out our star Unicorn 🌟 Aubrei's DITL at Cannes Lions International Festival of Creativity! 🎉 #CannesLions #CannesCanDiversityCollective #TikTok

In the breezy and vibrant atmosphere of the Côte d'Azur, our Unicorns celebrated innovation and ingenuity at the 2024 Cannes Lions International Festival of Creativity. As we say “au revoir” to this year’s festival, our leaders, with expertise in creativity, media, strategy, DEI, and commerce, compiled a snackable round-up, overviewing the key takeaways and award-winning work from Cannes 2024. Swipe through to read the top trends and insights and download the presentation for later. #CannesLions #CannesLions2024 #Digitas #NetworkedExperiences

Cannes Lions International Festival of Creativity may be over but we’re still amazed at Amy Worcester Lanzi, CEO, for her remarkable role as Jury President of the Creative Commerce category 🎉🏆. Amy continues to bring strong leadership and a collaborative spirit to the "C-Squared" jury and we couldn’t be prouder. Congratulations from your fellow Unicorns! #CannesLions #Digitas #NetworkedExperiences #Commerce

Major kudos to Melissa Berger, Chief Solutions Officer, for rocking it at Cannes. She joined LinkedIn Collective for a live discussion on the future of B2B and shared valuable advice to help B2B leaders be impactful to their organizations. She shared, “I really think being an active listener, having empathy, and understanding their business are the key skills for B2B leaders.” Watch the full livestream here: https://lnkd.in/e93Tard4 #ThePlaceToB2B #CannesLions #Digitas #NetworkedExperiences

We loved hearing Danisha Lomax, Head of Client Inclusivity and Impact, speak with Blavity Inc. and Cannes Can: Diversity Collective on the crucial role of inclusive futures in AI. In the discussion, Danisha emphasized the importance of teaching AI and digital skills in early education to correct biases and ensure that marginalized communities aren't just observers but active contributors in shaping tomorrow's technology. Check out our daily recap of Cannes on The Dose: https://lnkd.in/eHGgs2gD #Inclusivity #AI #CannesLions #Cannes #NetworkedExperiences #Digitas