Digitas North America’s Post

🔥HOT OFF THE PRESS🔥 The NEW release of the 2024 Edelman-LinkedIn B2B Thought Leadership Impact report is out now! The report focuses on the impact of thought leadership on purchasing decisions among B2B decision-makers and C-suite executives. 💼 Swipe below for the Top 5 key takeaways and if you want the full report click here 👇 https://lnkd.in/eDAPyEMk #Edelman #ThoughtLeadership #LinkedIntraining

Linkedin: The B2B Goldmine ⛏ Transform LinkedIn into a revenue-generating platform. 📈 🌟 Focus on thought leadership content to build authority. 💡 Imagine sharing a case study that solves a complex industry issue. You're not just posting—you're positioning your brand as a leader. 🎯 Want to be the go-to in your industry? Book a free consultation with us. At CreativeCompany.com, we know how to leverage LinkedIn for B2B sales. #LinkedInMarketing #ThoughtLeadership #CreativeCompanyLeadership #B2BSales

Last chance to register for a free webinar! ⏳ Discover how your company can create effective thought leadership campaigns to increase awareness, enhance brand visibility and boost your share of voice. #ThoughtLeadership #SME #B2B #PRSuccess

High-quality thought leadership should share a strong, data-backed POV, and the format you use to articulate that #perspective is just as important as the perspective itself, according to findings from the Edelman & LinkedIn Thought Leadership Impact Report. These four highest-rated key content attributes (swipe through) will help increase the #value B2B decision makers attach to your #thoughtleadership:

💡 "73% of decision makers say that an organization's thought leadership content is a more trustworthy basis for assessing its capabilities and competencies than its marketing materials and product sheets." Read the full report to learn more on #thoughtleadership's impact on engaging out-of-market #B2B buyers. 👇

🌟 Exciting insights from our recent collaboration with LinkedIn! The Edelman & LinkedIn Thought Leadership Impact report has just been released, highlighting the significant role of quality content in fostering trust and maintaining dialogue with business decision-makers throughout extended sales cycles. 🔄 Key findings include: 📊 • 75% of decision-makers view an organization’s thought leadership as a more credible measure of its capabilities compared to traditional marketing efforts. 🤔 • Impressively, 75% reported that thought leadership prompted them to consider a product or service they hadn’t previously thought about. 💡 • 60% admit that strong thought leadership content makes them more likely to pay a premium for working with an organization. 💎 • However, 30% of content creators believe their organization has yet to fully grasp how to effectively use thought leadership as a sales or marketing tool. 🎨 Check out the full report for deeper insights. 🔗🌈

The power of #thoughtleadership for BTB companies. A competitive advantage that is much more than just gaining brand awareness. Thanks Edelman for the interesting report.

Are you a B2B marketer who is now dealing with longer sales cycles and selling to organizations who are only passively seeking out new goods and services? If so, you will find this Edelman report extremely helpful. I did. The report dives deep into five key learnings and provides real data and approaches that can be used to help engage your audience, shorten the sales cycle, and drive results. #b2bmarketing #thoughtleadership #b2b #integratedmarketing

Definitely check out Edelman's latest B2B Thought Leadership Impact Report if you haven't already. Joseph Kingsbury and his team did a great job reporting on the latest trends and really validating what I think a lot of us B2B Marketers are noticing on the ground. I'm a big believer in the power of thought leadership to drive demand and establish brand authority. Current economic uncertainty underscores the need for quality thought leadership, as sales cycles are becoming longer and buyers are gravitating towards more self-guided means of educating themselves on solutions to their challenges. A few of my favorite call-outs: - Linking thought leadership back to the sales org - Protecting current business with thought leadership - Barriers to developing quality thought leadership, including under-resourcing - Recipe for effective thought leadership #B2Bmarketing #demandgeneration

Instead of talking about leads and activities, focus on opportunities, pipeline and revenue. 💥 Kerry Cunningham, Research & Thought Leadership at 6sense, highlights the importance of shifting the language used when speaking to senior leadership. Want to learn more? Watch the full webinar on demand 👉 https://bit.ly/3ENdTeE #Marketing #Webinar #B2B