🚀 Ready to level up your B2B game with AI? Early adopters are already seeing the benefits!
In the latest issue of Digitas’ The Dose, VP/Group Director Connections Strategy Lateef Mauricio discusses how B2B marketers are building smarter search with conversational AI tools like ChatGPT and Google Gemini, leveraging data for next level analytics, and launching engaging AI-driven chat experiences on their sites—without needing a massive team.
Click below for this insightful read & subscribe for more.
#NetworkedExperiences#B2BMarketing#Innovation#CustomerEngagement#AI
Join me Wednesday with MarketingProfs. (that's tomorrow, people)
I'm sharing a series of AI prompts for better email marketing and top of funnel traction.
See you then!
#AI#emailmarketing
Better AI prompt… better results!
But what makes for a good prompt? And are there frameworks that can make it easier to craft the perfect prompt?
Andy Crestodina has spent the last year testing hundreds of AI prompts. Now he has a valuable collection of prompts and frameworks that get top-notch output from AI, time after time.
And on Wednesday, Andy’s giving you his highest-performing top-of-funnel frameworks for AI prompts that promote your content and grow your email list, including:
✅ How to align your content with different channels to grow your email list faster than ever
✅ How to identify the unique content that attracts and converts your audience into subscribers
✅ What changes to make in your email CTA to maximize conversions
Don’t miss Andy’s session from AI for Demand Gen Marketers, live on Wednesday, May 22 at 12 noon ET:
✨ AI at the Top of the Funnel:
10 Methods for Email List Growth and Content Promotion✨
You’ll be able to put these to work before the session even ends—and of course, Andy will be there to answer your questions.
👉 https://lnkd.in/ggNeGgzb#ai#mpb2b#b2b#marketing#chatgpt#andycrestodina#marketingprofs#emailmarketing#aiprompt#demandgen
In 2024, 54% of companies already use conversational AI, and 69% of customers are FULLY satisfied with their interactions with a #chatbot.
Why?
#ConversationalAI serves everything a modern-day buyer (B2B, B2B2C, B2C, etc) wants out of a digital research experience.
It enables:
🙌🏽 A self-served research journey instead of scrubbing through several web pages and applications.
🙌🏽 High-context responses and a continuous conversation between brand and audience.
🙌🏽 An opportunity to collect super rich, insightful first-party data about the buyer, their research journey stage, and what's most important to them now (or throughout their lifetime interaction).
🙌🏽 Sales and marketing to align on GTM MUCH faster. The chat data helps with what really qualifies a prospect as a future customer and whether your ICP is changing or needs to be expanded/limited.
🙌🏽 It's buyer intent on demand with artificially emotive responses. e.g., It can understand whether it’s dealing with customers excited about a new feature or frustrated users looking for a help resource.
That looks like:
🚀Collecting, analyzing, and responding to customer intent on the fly.
🚀Prioritizing urgent requests so that the right SDR or AE can jump in ASAP
🚀Sales and marketing teams who spend less time on piecemealing insights from customer calls, GA4, and every social media analytic page and more on being useful, educative, and connected to what their buyers need to know now.
#B2BMarketing and #Sales always have a hard time getting along. Is this the answer, with first-party data being the 'referee' in the middle?
EP1 is now out on the #BreaktoBuild podcast with Andy Roy 🚀
https://lnkd.in/gxviDcJN#GenerativeAI#GTMstrategy#EnterpriseMarketing
AI, Humans And The Future Of B2B | The Drum: The rise of generative AI tools in sales and marketing is transforming the way businesses interact with customers. Despite concerns that AI will replace human effort, industry professionals see AI as a tool that enhances efficiency rather than replaces jobs. Companies like Unreal Digital Group (UDG) and Demandbase are using AI to drive growth by targeting the right buyers and improving marketing ROI. The partnership between UDG and Demandbase aims to deliver more effective B2B growth strategies. To learn more about AI in sales and marketing, you can attend Demandbase's upcoming virtual event on November 8th. - Artificial Intelligence topics! #ai#artificialintelligence#intelligenzaartificiale
Better AI prompt… better results!
But what makes for a good prompt? And are there frameworks that can make it easier to craft the perfect prompt?
Andy Crestodina has spent the last year testing hundreds of AI prompts. Now he has a valuable collection of prompts and frameworks that get top-notch output from AI, time after time.
And on Wednesday, Andy’s giving you his highest-performing top-of-funnel frameworks for AI prompts that promote your content and grow your email list, including:
✅ How to align your content with different channels to grow your email list faster than ever
✅ How to identify the unique content that attracts and converts your audience into subscribers
✅ What changes to make in your email CTA to maximize conversions
Don’t miss Andy’s session from AI for Demand Gen Marketers, live on Wednesday, May 22 at 12 noon ET:
✨ AI at the Top of the Funnel:
10 Methods for Email List Growth and Content Promotion✨
You’ll be able to put these to work before the session even ends—and of course, Andy will be there to answer your questions.
👉 https://lnkd.in/ggNeGgzb#ai#mpb2b#b2b#marketing#chatgpt#andycrestodina#marketingprofs#emailmarketing#aiprompt#demandgen
Implementing consumer insights in decision-making can pose a major challenge for B2C marketers.
According to Harvard, Gen AI can help individuals complete marketing tasks 21.2% faster and at a 40% higher quality. Although readily available, general tools like ChatGPT cannot offer a competitive edge. B2C marketers require specialised AI insights assistants that are seamlessly connected to their company's exclusive data, providing tailored and reliable insights.
By leveraging Gen AI, we can effectively use AI-powered insights to eliminate brand fatigue and introduce fresh marketing concepts aligned with customer preferences.
#B2C#GenAI#MarketingInsights
In a feature for Forbes, founder and CEO of 42DM outlines a significant decrease they've noticed in search engine traffic, kickstarting a discussion about the changes surrounding AI and search before outlining how marketers can respond to the customer journey shift.
Generative AI and ChatGPT are not just buzzwords. They are tools that, when used appropriately, can greatly benefit your strategies and produce great outcomes.
Check out this Follow Your Buyer newsletter for more information on the conversation between Chief Editor Perry Rearick and our CSO Adam Smartschan!💡
Conversational marketing is no longer a niche approach, but a cornerstone of successful B2B strategies. With 83% of customers stating they would be more loyal to a brand that offers a chatbot for menial tasks, businesses are leveraging technology, empathy, and strategic finesse to capture and retain attention.
In a world where time is a valuable resource, businesses must win the battle for customers' attention and connect in a memorable way. This involves continuous testing of messaging strategies, leveraging AI for dynamic conversations, focusing on content-rich conversations, and using analytics and customer data for real-time decision-making. #ConversationalMarketing#AI#CustomerEngagement
Helping leaders create great change
2wMmm read this while on holiday in Corfu, but I’m wholly inspired to get back to the office in Austin and work on my “machine”. It’s coming!