Casey Benedict

Stumped on what to get Mom for Mother's Day? Our friends at Bathroom Pros New Jersey has the ultimate solution(It's not flowers...) Email marketing is a great way to communicate and engage with your audience. See our tips for optimizing your campaigns and staying compliant with SPAM laws. Like our content? See what we can do for you! https://bit.ly/3UINN5j #bathroomremodel #bathroommakeover #acorntooak #weloveourclients #EmailMarketing #MarketingAgency #CANSPAMAct #GDPR

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On a call with a client this morning, we talked about the biggest payoff of creating client success stories -- strengthening relationships. When the process is done well, your clients will: -take time to reflect on your partnership -examine and quantify the results and impact you've achieved together -feel recognized and appreciated Having trouble getting clients to commit to creating a story with you? Read our blog post, "5 Ways to Secure More Customer Stories and Testimonials."

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How long does SEO take to get your website onto page 1 of Google? It depends on your website's domain authority, the competency of your SEO person, your budget, and the competition, mostly. If a business has been around a while and has some basic SEO, I can usually get page 1 in less than 8 weeks for my clients, give or take. David Hochberg Moshe Yachnes Aryeh Garbacz #SEO #drugrehab #nursinghomes #recovery

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How about the ‘customer republic’? Publish anonymized customer needs simulated by genai. Enable vendors and brands to design solutions targeted to specific needs identified. B2C still runs on an attention model. B2B is based on managing identified needs.

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In this #SEOCaseStudy, I share some ways I increased phone calls to my NYC client by 373%. Getting better SEO rankings means opening up their services to new customers, who, for them, become repeat customers. The metric I care about is SoLV, which represents the percentage of time a business is on page one of Google for a particular keyword. In this case, my client now has a 98% page one of Google ranking for their service.

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Savvy business owners don’t babysit their marketing. Hiring New York Ave means trusting a team of expert marketers to get the job done so that you can skip the headaches and get back to business. Start here: https://ny-ave.com/ #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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Successful businesses know how powerful email marketing can be, and that keeping up with it can be an annoying chore. Hiring New York Ave means crossing it off your exhaustive to-do list forever. https://buff.ly/3zzCEvC #NewYorkAve #FullService #MarketingAgency #DigitalMarketing #CentralFlorida #BrandDevelopment #WebsiteDesign #SocialMediaManagement #EmailMarketing #MediaProduction #SEO #SearchEngineOptimization #ManagedMarketing #OutsourcedMarketing #MarketingServices

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The smart people I admire here often reintroduce themselves, so here we go! Howdy, I'm Brian Honigman. Philly-based marketer, freelancer, and educator. I've been self-employed for 11 years this June. I've always been focused on marketing, along the way discovering how motivating it is to figure out your own path as a freelancer. I previously worked at small startups, a marketing agency, and an apparel brand. My focus is split between consulting, training, coaching, and teaching, mainly about marketing (social and content), sometimes about career development. I often work with tech firms, media brands, gov't orgs, and non-profits. 🔔 Consulting-wise, I partner with companies to build out their marketing strategies so they have a smart plan in place. This way their social media programs, employee advocacy efforts, or digital campaigns drive results. 🔔 I host in-person and virtual trainings to provide teams with insights on how to win with marketing, whether leaders should leverage social media, or the best ways to adapt marketing trends to your organization's circumstances. 🔔 I'm a Berkeley-certified career coach for marketers and leaders to help them identify and take the next steps in their professional journey. One of the most rewarding parts of my day-to-day. 🔔 I also teach for universities sometimes in-person, often virtually like at Universidad Francisco Marroquín and Northwestern University - Kellogg School of Management. Plus, I've taught over 750K students through my online courses on marketing and career advancement w/LinkedIn Learning. 🔔 I write for Fast Company about new and interesting developments in marketing and freelancing, which is so challenging, fun, and keeps me sharp! If you follow along here, I usually talk about freelancing, career development, social media, content marketing, and digital marketing. I've got hundreds of free articles, podcasts, and resources on my website about these topics too. Nice to meet ya if this is our first encounter. Don't hesitate to say hello! 😊 Thanks for being here if you're already a colleague and friend.

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There are many factors that contribute to success. But design sure matters.

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I have some bad news: you did miss out on Free Cone Day at Ben & Jerry's this year, sorry! But let's dive into some of the magic behind this day that the brand has kept up for years. Free Cone Day isn't just about scoops of ice cream; it's a heartfelt gesture of gratitude from Ben & Jerry's to its loyal fans. While the event certainly generates buzz, its primary aim is to create a fun and memorable experience for customers, expressing appreciation for their support over the years. This tradition goes beyond mere metrics; it's about fostering connections and spreading joy. By allowing people to enjoy their favorite flavors without cost, Ben & Jerry's cultivates a sense of community and celebration, something that other brands should be taking note of IMO. In a world filled with chaos, Free Cone Day offers a moment of respite and enjoyment, reminding us of the importance of simple pleasures and shared experiences, so be sure to mark your calendars for next year! #MarketingStrategy #BrandLoyalty #BenAndJerrys

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Today marks 30 days at Consumer Reports Here are a few takeaways for anyone (especially marketers) about to start a new gig: 1. Balance education with action. Every biz book says to spend your first 30-90 days on a listening tour. While I agree that listening and learning is critical, you need to show that you can get stuff done. Follow your gut to jumpstart small projects and make incremental changes, all in pursuit of getting more data and insight into what might work when you’re more fully onboarded. 2. Immerse yourself in the product. It shocks me how many marketers I speak with don’t know their product inside and out. I’m very fortunate that CR’s products are useful and fun! I’ve spent recent evenings looking up the ratings and reviews for every appliance in my home, diving into our socials, scrubbing my PII from the web via our Permission Slip app, and even leafing through our iconic magazine. 3. Resist the familiar. So many CMOs I know bring their agencies with them wherever they go. Sometimes that makes sense, sometimes it doesn’t, but it’s often difficult to know until you’ve given existing partners a chance and really know the business. No matter how agile your team and org is, changing agencies or vendors is disruptive, and the benefits of the change must outweigh the cost of disruption. Don’t do something just because it’s comfortable or part of your “playbook”! And a note to new agencies and vendors reaching out to me constantly: I’m not there yet!! 4. Invest in cross-functional relationships from day one. When I was exploring new opportunities I can’t tell you how many times a recruiter said, “The CEO is looking for someone highly collaborative, especially given that the previous CMO didn’t get along with so and so.” Marketers can’t do anything without strong partnership across Product, Sales, HR, Finance, etc. The early focus you have on building trust and confidence throughout your team needs to permeate throughout the organization, and every new initiative you soon take on will happen much more quickly. Hope this helps! 🫡

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“How much does the average book cost? Like a ballpark estimate?” A clinician asked me this via DM last week, and I told them that about $45k is a (super rough) estimate for a professional ghostwriter, publishing, and a little bit of marketing. But it’s kinda painful to give this answer, because there’s SO MUCH variation in these projects. You can draft a manuscript, run through a few rounds with an editor, and hire freelancers for cover design, layout, and copyright for a few thousand. The downside here is you’ll spend a lot of time on writing and project management, and the end result might not be that impressive. On the flip side, I regularly see ghostwriters charging $100k per project. The fancier hybrid and assisted self-publishing houses run around $30k and often more, and working with professional marketers and social media managers starts around $7k a month. So, the unsatisfying answer is: it depends! If you’re looking for a deep-dive on this question, check out this fab article by Scott Lorenz in the comments:

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Brand marketers, listen up..... you're missing out if you're ignoring women 40+ in your marketing: "Women drive 70-80% of all consumer purchasing, either through buying power or influence, and women older than 50 drive $15 trillion in spending power—which is 27% of all consumer spending in the U.S. By 2030, women are expected to control much of the $30 trillion in wealth that is soon to transfer from baby boomers to younger generations—namely millennials, who will all be in their mid-30s to late-40s by then." #fractionalCMO #brandmarketing

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Nestle is giving us a masterclass in copywriting: Targeting Investor concerns about weight-loss drugs is rising. I'm talking GLP-1 drugs like Ozempic and Wegovy. These meds are used by 1 in 8 American adults. Their main function? Suppressing appetite. Nestle's answer? Expand their target audience. They have new frozen foods for folks using the meds. They're serving up pizza and pasta, but in small portions. All to stay relevant in the Ozempic era. Researchers are predicting a surge in GLP-1 users. Up to 30 million in the U.S. by 2030. Nestle is prepared with their frozen-food line. The key takeaway from Nestle? Understanding your audience is crucial. They're not just selling food, they're selling solutions. They've identified a need. And created a product to meet it. That's not just a lesson in copywriting. That's striking gold.

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