In this episode of the DigitalMarketer podcast, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his proven strategies for crafting irresistible offers. Craig emphasizes the importance of thinking beyond basic tripwires and entry-point offers. He explains how to create a "coffee date" offer - a stupidly cheap, no-brainer offer that builds trust and moves leads towards a high-ticket sale. By providing 3-5 valuable deliverables, you can demonstrate your expertise, solve immediate problems, and prime your audience for bigger commitments. Check out the episode here: https://ow.ly/HR9250SotaL Or wherever you find your podcasts!
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Marketing can be a rollercoaster - to say the least. That’s why Craig Andrews firmly believes in the power of a process. Craig shares his structured process for designing custom first-time offers, which involves a full-day workshop with the client. He reveals how this collaborative approach ensures buy-in and improves the probability of successful implementation. Check out the full episode of the DigitalMarketer podcast with Craig here: https://ow.ly/WEf950SsvKN Or anywhere you listen to your podcasts!
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So many of us fail to regularly take stock of where we are actually going. Our heads are down, focused on tasks before us, rather than heads up, looking to the finish line yet equally aware of how our strategies today are or are not moving us closer to that target. With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. The trick is maintaining clarity of the goal and bottom line to then inform the strategic direction. ✨ Keep your eyes on the prize and align your daily actions with your ultimate objectives. #DigitalMarketing #MarketingTips #OnlineAdvertising #SocialMediaStrategy #ContentMarketing #SEOInsights #EmailMarketing #DataAnalytics #PPCAdvertising #MarketingTrends
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Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, reminds agency owners: focus on your service offerings. Your offerings are the heart of your growth engine, and that should be your focus - way before lead gen. Tune in to discover how to shift your mindset, implement strategic planning, and ultimately achieve the impact you desire: https://ow.ly/kObm50SsvJi
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There are only really 3 KPIs that matter: 🎯 Customer Acquisition Cost 🎯 Average Order Value 🎯 Customer Lifetime Value If you can master these, you are well on your way to building a profitable eCommerce business!
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As marketers, it’s easy to focus solely on generating leads, but it’s equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success? If you are looking to find a balance between sales and marketing in your organization, then this episode with Neal Tricarico, co-founder of Sales Magic, is a must-listen! Check it out here: https://lnkd.in/gusECa4w
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July 4th is right around the corner and we're grilling up some super deals... Up to 91% OFF our top Certifications, Workshops, Bootcamps and more. Save an extra 20% on top of the already incredible savings. Just one click is all it takes to let us know you're in and get access a full day before the general public. Plus, your exclusive early bird code for an additional 20% OFF. This is one of our biggest sales of the year and it's never ever a bad time to level up your skills. Check it out here: https://ow.ly/gL8n50SsvHl
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Are you struggling to convert prospects into loyal customers? Understanding the power of micro-commitments at the conversion stage is crucial for your business success. 🚀 Swipe through for our best advice! https://lnkd.in/g6zBxpww
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Every marketer knows that sinking feeling in their pit of their stomach… Sent out a post with a typo on the graphic? Fumbled a client call? Encountered a tech issue that the client caught? In the moment, these mistakes seem like deal-breakers—embarrassing errors everyone will remember forever. But just remember… You’ve survived other mistakes and you’ll survive this one too! Meme h/t Daily Business Tips
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Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action. In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability. Listen here: https://ow.ly/eQHP50SosFn Or anywhere you listen to your podcasts!
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