CEO: David Arkin Consulting | SEO | Branded Content | Social Media | Strategy | Video | Newsletters
Video is important for so many reasons, including showing up in search. Despite the challenges posed with Google's AI Overviews, publishers can significantly enhance their visibility by enriching their stories with multimedia elements like videos, photo galleries, and infographics. These elements not only boost search rankings but also create a more engaging user experience. Here are some key tips to keep in mind: 📹 Highlight Multimedia: Make sure to call out videos in your headlines and meta descriptions. Even embedding a video from social media within a story can greatly improve visibility. 📝 Plan Ahead: During your story-planning process, be sure to catalog what multimedia elements (charts, galleries, videos) each story should include. Doing this at the story planning level is much more successful than doing it after a writer has finished their reporting. 🎥 Enhance Accessibility: Make it easy for users to access your multimedia content. Position videos at the top of your page and use scrolling galleries instead of requiring users to click through photos. This creates a smoother and more enjoyable user experience. 🗺️ Use Locator Maps: For any story featuring more than one location, include a locator map. It’s a simple addition, but it’s incredibly effective. This strategy works particularly well for magazine publishers who often use a list-based approach to content. By prioritizing these multimedia elements and focusing on the overall user experience, publishers can effectively navigate Google's E-E-A-T strategy and improve their search visibility. 🌟 We help many publishers with these kind of strategies and are happy to share successful tactics with you. Message me today. #GoogleSearch #SEO #EEATStrategy #DigitalPublishing #ContentCreation #Multimedia #UserExperience #SEOtips #ContentStrategy
