Thank you to the Alliance of Area Business Publishers for having me speak at your annual conference on AI for editorial teams and branded content strategies. I absolutely loved the questions and engagement from the audience during these sessions. While both are quite different topics, they are individually huge needs and opportunities for media companies and the packed rooms and number of questions that flew my way, clearly told me that these are areas that publishers are very interested in and are looking for more guidance on how to maximize both.
David Arkin’s Post
More Relevant Posts
-
The gated vs. ungated content debate has been going on for too long. A big contributor to this rivalry is that many marketers feel the pressure to generate leads 🙃 This naturally translates into increasing the number of form fills for readers to access resources (ie. gating) Then it’s all about the battle against losing touch with the overarching goal of content 🚀 But that’s not to say you shouldn’t gate any of your content. There is still a time and place. On February 20th, Jonathan Gandolf, Founder & CEO of The Juice, will be joining Oana Manolache on Game Changers to talk about the gated vs. ungated debate including: 👉 How your audience is using AI to consume information 👉 The role of content in the customer journey 👉 What types of content are the most engaging And more! Join the session live to learn when you should gate your content (and when you shouldn’t). https://lnkd.in/gZxAwXGK #content #gamechangers #gated #ungated #engagement #demandgeneration
To view or add a comment, sign in
-
Are you ready to become an expert in digital marketing and social media? Get the knowledge and confidence to succeed in
"Unlock Your Brand's Potential with AI-Powered Creativity | Media Magnet Academy" https://lnkd.in/gXW5DMVF Discover the transformative power of AI-powered creativity and revolutionize your brand. Stand out from the competition and captivate audiences with innovative content. #AIcreativity #brandtransformation #digitalmarketing
To view or add a comment, sign in
-
-
I am Helping Businesses to grow their online Presence and Boost sales through SEO E-Commerce SEO Specialist | Blogger
Forget robot-written content.🫣 According to Google's recent Helpful Content Update (HCU), they prioritize content created with expertise, first-hand experience, and a genuine focus on connecting with your audience. ❤️ Google's HCU Update Some Points: 1. Expertise matters: Share your unique knowledge & experience, not generic info robots can write. 2. Connect with your audience: Build genuine relationships, not just churn out content for search engines. ❤️ 3. Tell your story: People crave authenticity knowledge & personal experiences, not AI-generated fluff. ✨ #AIcontent #AIWriting #MachineLearning #HumanExpertise #AudienceFirst #RealPeopleRealStories #ContentWithPurpose #GoogleAlgorithms
To view or add a comment, sign in
-
-
Did you know nearly half of consumers abandon their entertainment experience due to difficulty finding content? Media and entertainment companies are reinventing how they connect with audiences, leveraging the power of GenAI to transform content search, discovery, and personalization. Our latest article by Cohere experts Craig Meadow and Mitchell Wong explores how M&E companies are doing it. Discover how large language models like Cohere Command R and Embed are streamlining up to 60% of the search and validation process, providing deep insights into subscriber preferences and enhancing the user experience. Learn about four ways M&E companies are harnessing LLMs to: - Surface the right content - Improve personalization and localization - Enable dynamic engagement - Streamline research for new content planning and development Don't miss out on how GenAI is putting the opportunity for seamless, personalized experiences within reach. Click the link to read more and stay ahead in the evolving M&E landscape. https://lnkd.in/ezdittae
GenAI Redefines Content Discovery and Personalization in Media and Entertainment
cohere.com
To view or add a comment, sign in
-
AI Marketing/Business Solutions | Lead Generation Advisor | Targeted Prospecting Consultant | Home Business Advisor | Social Media - Digital Marketing - Networking Solutions Advisor
𝐀𝐟𝐟𝐢𝐥𝐢𝐚𝐭𝐞 𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐢𝐨𝐧𝐬 𝟐 𝐨𝐟 𝟓 𝐓𝐢𝐩𝐬 We have ALL heard that content is king 👑 Today I share a few ideas to attract people to your affiliated links. . Let's talk about AI content ideas for your specific affiliated niche, created in seconds across 4 different platform audiences . 👉 https://bit.ly/3rakr41 . #contentcreator #contentmarketing #contentcreatortips #contentcreation #contentisking #contentiskey
To view or add a comment, sign in
-
how can you build a smarter marketing playbook and multiply your go-to-market results with AI? from outbound to content marketing, the ON24 “GTM + AI” event has you covered. i am doing a brand new teaching with some amazing people on how you can target audiences with better precision, create content at faster speeds and automate processes at scale. love, Sangram
To view or add a comment, sign in
-
Check this step by step guide to building your social media content with ChatGPT
📢 Attention Social Media Managers: The AI-Driven Content Strategy You're Missing Out On In the midst of the digital evolution, I've noticed many of us aren't fully tapping into the power of AI for our social media strategies. To bridge this gap, I've put together a guide that simplifies this integration. To get the full PDF: Repost♻ AND Comment: Send Please!
To view or add a comment, sign in
-
Tech analyst, advisor, strategist, and B2B thought leader helping companies disrupt themselves and their industries, leverage technology in innovative ways, and serve customers more effectively.
Saw this over on the FB and it resonated. Video-first is attractive and preferred by many. BUT when creating content, creating to serve the preferences of a broad audience is so important. I, too, prefer reading. It’s faster — for me, anyway. So if you’re creating video or audio content, that’s great. I do it all the time. But remember that serving an audience means serving it in not just the way that YOU prefer to create — give them options. And for all that’s holy, include a transcript and/or article. One of the cool things we do here at SiliconANGLE & theCUBE is feed video content into our data lake — AI serves up a transcript in minutes and you can read, clip out specific video snippets, and not only get the most out of the content we create together, but also serve a broad set of consumption preferences along the way. #content #multimodalcontent #userexperience #customerexperience #theCUBEresearch #contentcreation #marketingroi #contentmarketing
To view or add a comment, sign in
-
-
AI still can't do what content and media pros do. Read more hot takes for senior leadership in our new Content Matters 2024 Report. #ContentAnalytics #ContentMarketing #ContentStrategy #DataDrivenMarketing https://lnkd.in/gds6qAHm
To view or add a comment, sign in
-
-
News #publishers face the ongoing challenge of adapting to the ever-evolving #DigitalAdvertising landscape. Strategies that may have been effective in the past are now outdated. Balancing hard-hitting #journalism with powerful #advertising has become increasingly difficult. Relying solely on basic keyword-driven brand safety checks has starved news outlets of essential ad revenue, and even challenges the economic #sustainability of quality journalism. Fortunately, #ContextualAI offers a viable solution to transition from brand safety to sustainability. It goes far beyond keywords and websites to understand the nuanced meaning of #content. #ContextualAI safeguards revenue, enhances advertiser value, and targets the true meaning behind content, nurturing a mutually beneficial ecosystem. Learn more: https://lnkd.in/eaj28tUZ #ContextualAdvertising #ContextIsKing #EthicalAI
Why brand safety and suitability are no longer at odds with news monetization
To view or add a comment, sign in
More from this author
-
More people are avoiding the news, but that doesn't have to be our reality. Here's how to change that.
David Arkin 2y -
13 digital ideas we tried — and my biggest lessons learned — on covering coronavirus at a TV station
David Arkin 4y -
Ask yourself these questions before you post your story on social media
David Arkin 7y