CEO: David Arkin Consulting | SEO | Branded Content | Social Media | Strategy | Video | Newsletters
💡 I was recently reminded why rolling up your sleeves matters when you’re trying to advance sales efforts. 📈 In an effort to bolster a client’s branded content revenue, last week I met with ad reps in small groups and took a deep dive into their top client lists. Together, we discussed each client, their history and what products they had taken from the media company. From there, we brainstormed unique and engaging story ideas tailored for each of those top clients. ✨ I saw light bulbs go off during our meeting, not just around the story ideas but the value that this kind of content would have for their clients. I had talked in larger groups previously about the branded content program and we’ve definitely had success, but this more individualized approach made it more real for the reps who are selling it. I'm incredibly optimistic this tactic will deliver results and excited to use it with other clients. #SalesSuccess #BrandedContent #ClientEngagement #TeamEffort #InnovativeThinking #DavidArkin #SalesStrategy #PersonalizedSupport #SalesRepSuccess
