President, Provoke Insights | Brand Strategy Thought Leader & Market Researcher | Inspirator of Success |Speaker|WBE-WOSB certified|
Have you ever experienced a situation where you found a great deal on an item, only to come back later and find the price has increased? Imagine walking into Walmart on a quiet Tuesday morning, spotting the perfect shirt for $20, and then returning on Saturday to find it priced at $25. What is happening here? This is just a hypothetical, but Walmart is considering moving towards a dynamic pricing model. I am very excited to share my thoughts with Fast Company. I'd love to hear your thoughts on dynamic pricing and how you think consumers would react to it. Check out the article and join the conversation! Thank you, Sam Becker, for your insightful writeup. https://lnkd.in/ebWnk3iu #dynamicpricing #trends #research
A few years ago I was in Target, picking up a new bar of deodorant. Imagine my surprise when I walked into the men's aisle and found the exact same brand and scent priced a couple bucks lower than the one I grabbed in the women's aisle 👀
I think there are a few things that consumers rely on: 1. Stable quality of the items they purchase regularly. 2. Stable pricing of the items they purchase regularly. 3. Knowing exactly where they can always purchase those items regularly (same stores, same locations, etc.). Dynamic pricing is likely to stir some negative emotions from consumers.
With so few Americans actually understanding dynamic pricing, companies need to be cautious about how they implement such tactics. Good job, Carly Fink, providing such a thoughtful response.
This is fascinating, and 100% dynamic pricing will be used, I’ll start following more coupon clippers and sales shoppers for all the tips on when to shop 😜
Exciting to see how technology is reshaping the retail landscape!
great job Carly - really fascinating insights!
Great insights Carly!
President, Provoke Insights | Brand Strategy Thought Leader & Market Researcher | Inspirator of Success |Speaker|WBE-WOSB certified|
2wWhat are your thoughts? Has dynamic pricing expanded beyond the airline industry? Is this becoming the new standard for all retailers? For my friends in retail, insights, and other specific industries, how will this affect your business? Jeremy Goldman Melissa Gonzalez Federico Murara Andrew Fried Catherine Rickwood Linda Lewi Patti Devine Samantha Yungst Amelia Tran Delia Dent Katrina Noelle Scott Young Kari Albert Clint Chapman Michael Lewis Tristan Stevens Ed Kishinevsky Hamish Yates Joan Pelzer, MBA Vanessa Loy Charlotte Sulick Abe Shaw Renaud Butel