Carly Fink’s Post

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President, Provoke Insights | Brand Strategy Thought Leader & Market Researcher | Inspirator of Success |Speaker|WBE-WOSB certified|

Marshall+Sterling, a business that has been in operation for 160 years, underwent a rebranding process thanks to the innovative vision of Richard D'Ambrosio. I'm delighted that Provoke Insights kicked off this branding project by conducting comprehensive quantitative and qualitative research on both B2B and consumer audiences. Witnessing the new strategy and creative accurately capture the true essence of the brand is truly exhilarating. Congrats to Dean Schwartz, Dean Hacohen, & Taylor Design.

View profile for Richard D'Ambrosio, graphic

Helping you achieve your goals through compelling storytelling. Data Junkie who knows numbers tell stories too.

Today, Marshall+Sterling is celebrating 160 years of helping to protect individuals, families and businesses from unforeseen risk. We're also revealing our new logo and updating our company vision, "Creating a future that's safer and more secure." Watch our new brand video below. As we step into this next chapter of our history, we invite you to join us. Follow us here on social media and stay tuned for new resources and tools we'll be bringing to help you secure your success -- the way you define it. Finally, I want to thank the amazing team of colleagues I have the privilege of working with, the force behind us getting to this point today. They worked incredibly long hours, with their hearts devoted to this moment and all of the great work to come. Megan McKann, Madison Schramm and Samantha Bossalini -- You are awesome and your commitment to our company is a wonder to behold. ❤️❤️❤️ To all of the incredible people at Taylor Design and Provoke Insights Carly Fink Melissa Conforto Dean Hacohen Dan Taylor, Laura Croft, Dean Schwartz Take a bow! 👏🏻👏🏻👏🏻 Thank YOU! Thank you, Thank you. I am so grateful we crossed paths more than a year ago. You are incredible partners and wonderful human beings as well. What a combination. 🙏🏻🙏🏻🙏🏻 To our current website team at Capacity Marketing, thank you for being there for us as partners to reveal the new logo and colors at our website. 👏🏻👏🏻👏🏻 So now I ask all of you: How do you define success? I would love to hear about the goals and dreams that you are pursuing today. #SecureYourSuccess #RiskManagement #MarshallSterling160 #branding #brandrefresh #marketing #insurance #employeebenefits

Richard D'Ambrosio

Helping you achieve your goals through compelling storytelling. Data Junkie who knows numbers tell stories too.

2mo

It was an amazing experience working with you and your team. Your professionalism, great instincts, responsiveness... what can I say. I am a fan of the entire team and we are grateful here for everything you did on this project. Thank you.

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