About
Articles by Carly
-
Why We Love Advertising Research (And You Should, Too!)
Why We Love Advertising Research (And You Should, Too!)
By Carly Fink
Contributions
-
What are the most common challenges in brand design collaboration and how do you overcome them?
As a market researcher, I come into a brand collaboration with an outside perspevtive. Often brands look to take the shortcut without listening to their consumers and prospects needs. I come in and say let's test your ideas and continue to push them slightly outside your comfort zone.
-
What are the most innovative ways to use press releases to reach a niche audience?
Adding original market research to a press release is proven to generate higher engagement. It also drives reader to the author/company's website because they often want to see more details about the study. This often leads to readers providing their contact details to get the study.
Activity
-
Worried about overfunding 529 plans? Recent updates made in the Secure Act 2.0 might help assuage some of those concerns with the ability to transfer…
Worried about overfunding 529 plans? Recent updates made in the Secure Act 2.0 might help assuage some of those concerns with the ability to transfer…
Liked by Carly Fink
-
Summer isn’t just for vacation, at IBM it’s for innovation! IBMers across the world are coming together this summer for our second annual IBMer…
Summer isn’t just for vacation, at IBM it’s for innovation! IBMers across the world are coming together this summer for our second annual IBMer…
Liked by Carly Fink
-
#quirksnyc24 we are ready for you! Dress for the weather. NYC is 💯f!! Shannon Didero (she/her) 🌈 Kira Williamson Miix Analytics Inc…
#quirksnyc24 we are ready for you! Dress for the weather. NYC is 💯f!! Shannon Didero (she/her) 🌈 Kira Williamson Miix Analytics Inc…
Liked by Carly Fink
Experience & Education
Publications
-
What Influences Consumers to Purchase Generic Produce Instead of Brands?
Produce Business
Produce brands not only have fierce competition from other brands, but also from private-label fruit and vegetables. In the last two years, inflation has impacted the cost of produce, further challenging brand-named produce. Companies need to fully understand the impact of inflation on consumers, and what they are looking for in their products to convince them to purchase brand names.
Provoke Insights, a full-service market research firm and brand consultancy, conducts a biannual…Produce brands not only have fierce competition from other brands, but also from private-label fruit and vegetables. In the last two years, inflation has impacted the cost of produce, further challenging brand-named produce. Companies need to fully understand the impact of inflation on consumers, and what they are looking for in their products to convince them to purchase brand names.
Provoke Insights, a full-service market research firm and brand consultancy, conducts a biannual nationwide study among 1,502 Americans. In this latest wave of research, Provoke Insights assessed the following:
What is the impact of the economy on overall shopping behaviors?
Which shoppers are familiar with brand-named produce?
At what rate are they purchasing generic labeled produce?
Why are shoppers choosing generic labeled produce over brand-named?
Where would shoppers like to learn about brand-named produce? -
Is the Skincare Industry Recession Proof?
Happi
Rising inflation has affected all sectors of the market, and consumers are noticing the prices at the register. As prices continue to rise, many skincare brands wonder what it will take to maintain their relationships with their loyal client base.
Provoke Insights, a full-service market research firm and brand consultancy, sought to answer this question. The agency fielded a survey among 1,500 Americans to help understand trends in consumer purchasing. The research explores the impact of…Rising inflation has affected all sectors of the market, and consumers are noticing the prices at the register. As prices continue to rise, many skincare brands wonder what it will take to maintain their relationships with their loyal client base.
Provoke Insights, a full-service market research firm and brand consultancy, sought to answer this question. The agency fielded a survey among 1,500 Americans to help understand trends in consumer purchasing. The research explores the impact of inflation on skincare products and provides insight through research on consumers attitudes toward the current market and rising inflation. -
AI and sustainability: The opportunity for brands
Journal of AI, Robotics and Workplace Automation
The opportunity to advance green initiatives with advanced technologies is endless, and this new area of growth will bring a number of revenue opportunities. Consumers, governments, and special interest groups are willing to reward brands for their sustainable practices, in which artificial intelligence (AI) can play a major role. AI can be a force for good and lift how a brand is perceived — but it has to be championed internally by proving its ROI, using the right vendors, and being properly…
The opportunity to advance green initiatives with advanced technologies is endless, and this new area of growth will bring a number of revenue opportunities. Consumers, governments, and special interest groups are willing to reward brands for their sustainable practices, in which artificial intelligence (AI) can play a major role. AI can be a force for good and lift how a brand is perceived — but it has to be championed internally by proving its ROI, using the right vendors, and being properly implemented and well-communicated to consumers. As AI can help synthesise large amounts of data and automate tasks, it brings new possibilities for advancing green initiatives. Because of environmental concerns across the globe, such as greenhouse gas (GHG) emissions and pollution, governments and corporations are championing these initiatives. For example, over 5,000 companies enrolled in the United Nations’ Race to Zero campaign in 2020; this initiative seeks to secure commitments to reduce GHG emissions.
-
Regional Discrepancies in the Fresh Produce Industry – Produce Business
Produce Business
The social, cultural, and geographic differences between the regions of the United States also influence consumers’ attitudes regarding sustainability and the environment. How do the regional differences impact grocery shopping behaviors among the 235 million Americans who consider themselves primary or secondary grocery shoppers?
Provoke Insights, a full-service market research firm and brand consultancy, conducts a biannual nationwide study among Americans. Provoke Insights’ latest…The social, cultural, and geographic differences between the regions of the United States also influence consumers’ attitudes regarding sustainability and the environment. How do the regional differences impact grocery shopping behaviors among the 235 million Americans who consider themselves primary or secondary grocery shoppers?
Provoke Insights, a full-service market research firm and brand consultancy, conducts a biannual nationwide study among Americans. Provoke Insights’ latest fourth wave of research sought to understand Americans’ purchasing habits and trends in over a dozen categories, including fresh produce. Using this year’s fresh-off-the-press data from March 2022, it is possible to understand the latest consumer trends in fruits and vegetables and how they are affected by regional differences. -
CBD Brands Must Focus On Health Solutions – Happ
Happi
Awareness of CBD is high in the US. Most Americans (81%) are familiar with the ingredient in the short time since it has been legalized; this is equivalent to about 180 million Americans. However, awareness has plateaued with familiarity since last year: it was also 81% in 2021.
While sales continue to grow, awareness levels may be at their saturation point. Brands must stay mindful of just how many Americans already know about CBD and its origins. As a result, advertising needs to…Awareness of CBD is high in the US. Most Americans (81%) are familiar with the ingredient in the short time since it has been legalized; this is equivalent to about 180 million Americans. However, awareness has plateaued with familiarity since last year: it was also 81% in 2021.
While sales continue to grow, awareness levels may be at their saturation point. Brands must stay mindful of just how many Americans already know about CBD and its origins. As a result, advertising needs to extend beyond products just containing CBD. Now, the focus must be on promoting individual brands and products, and determining the unique selling proposition. -
Grocery Brand Equity Study Reveals Fresh Produce Brand Drivers
Produce Business
When it comes to produce, the shopping decision process is not clear. Unlike packaged food, the label is not always prominent or recognizable. The question is, how do people select which fruits and vegetables to put in their shopping carts? When it comes to fresh produce, are there certain brands that are top-of-mind? And finally, what does the typical grocery shopper think about price, freshness, and brand loyalty? Knowing this information can help produce brands better position themselves in…
When it comes to produce, the shopping decision process is not clear. Unlike packaged food, the label is not always prominent or recognizable. The question is, how do people select which fruits and vegetables to put in their shopping carts? When it comes to fresh produce, are there certain brands that are top-of-mind? And finally, what does the typical grocery shopper think about price, freshness, and brand loyalty? Knowing this information can help produce brands better position themselves in the shopping aisles.
-
Why Brands Need research to Gauge Pandemic-fueled Shifts in Consumer Habits
Quirks
Carly Fink looks at how media consumption has changed during the pandemic and the resulting impacts on brand equity and advertising.
-
Why Millennials gravitate to new brands in online investing
Journal of Brand Strategy
Companies like Fidelity, eTrade, Charles Schwab, Saxo Bank and Vanguard have dominated the do it yourself online trading platforms since the mid-1990s. What made these platforms so popular is twofold: lower cost of commissions and accessibility. In recent years, there has been an influx of new competitors into this space. In particular, Millennial traders are gravitating to more modern platforms on the market like Robinhood, Acorns and Stash, which provide even lower commissions, more…
Companies like Fidelity, eTrade, Charles Schwab, Saxo Bank and Vanguard have dominated the do it yourself online trading platforms since the mid-1990s. What made these platforms so popular is twofold: lower cost of commissions and accessibility. In recent years, there has been an influx of new competitors into this space. In particular, Millennial traders are gravitating to more modern platforms on the market like Robinhood, Acorns and Stash, which provide even lower commissions, more functionality and interactivity. As accessibility, ease and no-fee stock trading are no longer differentiators, but rather barriers to entry, brands need to move beyond functionality. This paper discusses how brands need to understand and research what makes a Millennial loyal to a financial institution.
-
Why brands need research to gauge pandemic-fueled shifts in consumer habits
Quirks
Carly Fink discusses how brands should reassess the consumer journey. As more Americans work, shop, and attend school from home, technology adoption has skyrocketed. Brands must account for increased digital use and entirely reevaluate consumers’ choices in the new remote landscape.
With a few extra steps, researching these digital habits can put your brand ahead. Carly’s key points include research on consumer habits and industry:
-Brands should observe readily available…Carly Fink discusses how brands should reassess the consumer journey. As more Americans work, shop, and attend school from home, technology adoption has skyrocketed. Brands must account for increased digital use and entirely reevaluate consumers’ choices in the new remote landscape.
With a few extra steps, researching these digital habits can put your brand ahead. Carly’s key points include research on consumer habits and industry:
-Brands should observe readily available internal data, like web traffic, type of device, and location.
-Brands should seek out timely research on their industry to better understand our new world. Provoke Insights recently published 2021 trend reports on 19 industries ranging from hospitality to clothing and beverages.
-Brands should survey a prospective consumer population or commission a market research agency to conduct research. This is an essential part of building a targeted, compelling brand. -
Why B2B Branding Research is Essential
GreenBook
In this article, Carly Fink discusses how COVID-19 has affected brand research, the B2B brand research journey, and the competitive landscape.
-
Five Ways To Innovate a Brand Tracker
Quirk's Media
While brands are so focused on immediate results, trackers provide an outlook of success long-term. Marketers are looking for their tracking initiatives to go the extra mile to help address global initiatives, incorporating additional metrics, and the role technology has in the consumer purchase journey.
To address these concerns when it comes to this type of quantitative research, there are five ways that brand trackers can be more innovative: operational flexibility, modularity…While brands are so focused on immediate results, trackers provide an outlook of success long-term. Marketers are looking for their tracking initiatives to go the extra mile to help address global initiatives, incorporating additional metrics, and the role technology has in the consumer purchase journey.
To address these concerns when it comes to this type of quantitative research, there are five ways that brand trackers can be more innovative: operational flexibility, modularity, modifying the pathway for the digital landscape, contextualizing tracking, and correlating outside data. -
Looking Beyond Sales: The Value of B2B Brand Equity
Quirk's Marketing Research Review
Business-to-business (B2B) is often more sales-driven than its business-to-consumer (B2C) counterpart. In this type of environment, advertising and building a brand are crucial even if there is a strong sales force in place. Advertising supports the full B2B customer sales journey by helping to generate awareness and leads for the sales team and by reinforcing satisfaction with the brand. Even if a B2B firm is more sales focused, this article will address why it is important to monitor your…
Business-to-business (B2B) is often more sales-driven than its business-to-consumer (B2C) counterpart. In this type of environment, advertising and building a brand are crucial even if there is a strong sales force in place. Advertising supports the full B2B customer sales journey by helping to generate awareness and leads for the sales team and by reinforcing satisfaction with the brand. Even if a B2B firm is more sales focused, this article will address why it is important to monitor your branding and advertising initiatives as well as evaluate the success of your brand compared to the competition.
-
What Marketers Look for in an Agency
ADWEEK
New research from Provoke Insights shows that while cost is the biggest factor driving account reviews, several potential problems can result in agency-marketer relationships being on the rocks, including agency responsiveness and access to research.
-
Market Research in the Age of Content Marketing
Research Access
The article explains how to integrate content marketing and research in order to position a company as a thought leader.
-
Research’s Pivotal Role in the Content Marketing Revolution
Marketing Research Association (MRA)
Similar to how news organizations have adapted their content, research needs to progress to this new type of content generation. Research studies need to move beyond the one-dimensional press release and onto multiple platforms in a variety of ways.
-
Six Free Tools To Strengthen Competitive Advantage
MediaPost
A brand’s competitive landscape is constantly in motion, changing and evolving. It’s critical to stay on top of what the competition is doing and, as we start a new year, this is the perfect time for an assessment. This article provides a list of free and paid online market analytic tools that can be used to deepen your market knowledge.
-
The Rise of the Rough: The Growing Demands on the Brown Diamond Market
The Journal of Brand Strategy.
Only 10 years ago, consumer demand for brown diamonds was nearly non-existent. To industry experts brown diamonds were known as 'industrial grade.' Today, however, a product that once had very little real and perceived value has become desirable among consumers due to the power of strategic marketing and advertising. By analyzing historical and current information on the brown diamond industry this paper discusses the current challenges and opportunities for these stones.
-
Why People Choose Some Products Over Others with Carly Fink
Tend Strategic Partners (iTuners podcast)
In this podcast interview, Carly Fink talks about…
-How to turn flaws into benefits through skillful marketing
-Why more sales is not an acceptable business goal
-How people walk differently than they used to and why that matters to your business
-Irrational distinctions people make between similar products and services
-What market research really means and how to use it to your advantage
-Why Millennials may not necessarily be the best people to…In this podcast interview, Carly Fink talks about…
-How to turn flaws into benefits through skillful marketing
-Why more sales is not an acceptable business goal
-How people walk differently than they used to and why that matters to your business
-Irrational distinctions people make between similar products and services
-What market research really means and how to use it to your advantage
-Why Millennials may not necessarily be the best people to handle your social media
-
Understanding the Mind of the Customer through Category Analysis of Messaging: The Case of Menopause
Journal of Medical Marketing
-
Communicating the Hard to Communicate
Journal of International Food & Agribusiness Marketing
More activity by Carly
-
Conferences are great and all, but it’s the before and after time that really fills buckets and builds relationships. #quirks #connections…
Conferences are great and all, but it’s the before and after time that really fills buckets and builds relationships. #quirks #connections…
Liked by Carly Fink
-
As I review Provoke Insights' research on wine today, one statistic stands out. Did you know wine drinkers tend to be notably more optimistic than…
As I review Provoke Insights' research on wine today, one statistic stands out. Did you know wine drinkers tend to be notably more optimistic than…
Posted by Carly Fink
-
Let's talk about #fandom. Brands work 24/7 to establish, grow and maintain raving fans but last night fandom got out of hand and with it, matters of…
Let's talk about #fandom. Brands work 24/7 to establish, grow and maintain raving fans but last night fandom got out of hand and with it, matters of…
Liked by Carly Fink
-
I am honored and humbled by this recognition. A huge thank you to the American Marketing Association for this incredible honor. I still wake up in…
I am honored and humbled by this recognition. A huge thank you to the American Marketing Association for this incredible honor. I still wake up in…
Liked by Carly Fink
-
This is your reminder that anything is possible, and to take chances in life. 3 things happened today that reminded me of these important…
This is your reminder that anything is possible, and to take chances in life. 3 things happened today that reminded me of these important…
Liked by Carly Fink
Other similar profiles
-
Melissa Conforto
Connect -
Seth Kamens
Connect -
Samuel Bauer
Connect -
Gloria Miladinova
Insights Associate at Behaviorally
Connect -
Stefanie Francis
Connect -
Jess Gaedeke
Connect -
McKinley Mihal
University of Florida Graduate
Connect -
Kathryn Gard
Market Research Program Manager
Connect -
Debbie Beers
Senior Vice President
Connect -
Tracey Castle
Connect
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Carly Fink in United States
-
Carly Fink
-
Carly Fink
Strategic Partnerships at Protect Our Winters
-
Carly Fink
Dingo Dog Multimedia & Dingo Designs, LLC
-
Carly Fink
Certified Pharmacy Technician
8 others named Carly Fink in United States are on LinkedIn
See others named Carly Fink