Carly Fink’s Post

Exciting news! I had the honor of being featured in Business Insider latest article, which delves deep into the discussion of Provoke Insights's research study on consumer spending and the perceptions of dynamic pricing. In the current inflationary environment, retailers consider dynamic pricing a potential solution to boost revenues. However, with consumers feeling the pinch of inflation, they are becoming increasingly budget-conscious. The addition of dynamic pricing by traditional retailers could further frustrate consumers.  Thank you Emily Stewart for the great write up! I would love to hear your thoughts on this important topic - how do you think consumers will respond to dynamic pricing amidst already challenging financial circumstances? Let's start a conversation in the comments below! #marketresearch #dynamicpricing #consumerspending #insights https://lnkd.in/ggE2uwmA

Have you ever experienced a situation where you found a great deal on an item, only to come back later and find the price has increased? Imagine walking into Walmart on a quiet Tuesday morning, spotting the perfect shirt for $20, and then returning on Saturday to find it priced at $25. What is happening here? This is just a hypothetical, but Walmart is considering moving towards a dynamic pricing model. I am very excited to share my thoughts with Fast Company. I'd love to hear your thoughts on dynamic pricing and how you think consumers would react to it. Check out the article and join the conversation! Thank you, Sam Becker, for your insightful writeup. https://lnkd.in/ebWnk3iu #dynamicpricing #trends #research

Major changes are happening in the restaurant industry with the rise of dynamic pricing. While it's a new concept for many, it's sparking a lot of discussion. Both good and bad! Dynamic pricing could be the key to helping consumers save in the face of inflation. How should restaurants navigate this innovative approach to pricing? Check out Provoke Insight's latest research on the topic in Modern Restaurant Management (MRM) magazine and even catch a quote from me! A must-read for anyone passionate about the future of dining out! #marketresearch #restaurants #restaurantindustry #pricing https://lnkd.in/eCuPNmiA

Attention all strategic minds and consumer behavior enthusiasts! Our latest research on the furniture purchasing process is in, and the findings are fascinating. Did you know that the time it takes to make a furniture purchase varies widely, from a few minutes to several months? Who are these decision-makers, where do they shop, and what are they buying? Check out Provoke Insights' lastest research feature in Furniture Today. A big thank you to Joanne Friedrick for the insightful article! #consumerbehavior #consumerjourney #marketresearch #furnitureindustry https://lnkd.in/eyDzhfaX

Exciting news! Path to Purchase Institute just published my latest article on Impulse Shopping. At Provoke Insights, we surveyed 1,500 individuals across the US to uncover who's most prone to impulse buying and which industries are most susceptible to impulse shopping. Our findings reveal crucial strategies for marketers. Big thanks to Melissa Conforto for her hard work on this project! #ImpulseShopping #MarketingInsights #marketresearch https://lnkd.in/e5DV3MUx

Orange is commonly seen as a symbol of strength and endurance, and its tone is light-hearted and not too serious. These qualities were especially important to me when I established Provoke Insights eleven years ago. Therefore, it was very fitting for our company to sponsor the orange station at an NJ color run. It was a fun weekend to give back to the community while also supporting Provoke Insight's relationship with the color orange. #marketresearch #community #orange

Marshall+Sterling, a business that has been in operation for 160 years, underwent a rebranding process thanks to the innovative vision of Richard D'Ambrosio. I'm delighted that Provoke Insights kicked off this branding project by conducting comprehensive quantitative and qualitative research on both B2B and consumer audiences. Witnessing the new strategy and creative accurately capture the true essence of the brand is truly exhilarating. Congrats to Dean Schwartz, Dean Hacohen, & Taylor Design.

We have many newer start-up companies, from technology to food to clothing lines, that reach out to us regarding research. Often, the obstacle is not competing with other research vendors but having our clients sell the work to leadership. The blog entry below provides critical information about the importance of research and why fast-growing shouldn't ignore this critical step. Are you a fast-growing company? How does your company use research?  #marketresearch #startupsuccess #startupgrowth #research #whyresearch