Understanding our customers is one of the most crucial parts of our job. Phoniro Sverige, part of Global Solutions Senior Care business area, recently implemented a Voice of the Customer process to get a deeper understanding of their customers' needs. Voice of the Customer consisted of employees that conducted interviews with new, experienced, former, and potential customers on topics covering needs and future challenges. Reflecting on the initial outreach to customers, Kristoffer Wadman, Head of Senior Care in the Nordics, says: "We were pleasantly surprised by the overwhelmingly positive response from our customers. They appreciated our genuine interest in their challenges and were eager to share their insights. One customer even stated that, ‘I'm glad that a supplier finally took some time to show interest in our daily challenges. I wish more companies did that.’ I think that says a lot about why it’s so important to implement these types of surveys.” The insights gathered from the customer interactions will create new areas for development, and most importantly deliver on our customers' current and future needs. In the image: The Phoniro Voice of the Customer team. #assaabloyglobalsolutions
Rodica Ghinea
1mo
Good advice for any type of company, from start-up to very large companies: understand the customer.
Suraj Gupta
1mo
Such a wonderful initiative by Phoniro Sverige in implementing the Voice of the Customer process! It's truly inspiring to see the positive impact of understanding and valuing customers' needs. Kudos to the team for their dedication to creating meaningful connections!
Best of luck!
It has been a very exciting project so far. Getting these customer insights is so valuable! Now we look forward to our continued work in identifying and analyzing the areas of need in order to further develop innovative solutions for the care sector!