ASAE Technology Professionals Advisory Council’s Post

Unlocking User Perspective: Usability Testing and UX Insights for Associations. This episode of the Association Tech Insider dives deep into the realm of user research and usability testing, highlighting its significance for enhancing digital experiences. Listen, Like, Subscribe, and Share: https://lnkd.in/g9cfMcXX Hosted by Ray van Hilst, Yoko Consulting, this roundtable discussion brings together experts Rhoni Rakos (fusionSpan), Jacqui Olkin (Olkin Communications), and Ella Fielding (Optimal Workshop) to share their experiences, best practices, trends, and the transformative power of usability testing to improve digital experiences for associations. The conversation touches on methodologies, the value of research in strategy and product development, and practical advice for organizations aiming to elevate their UX through informed design decisions. The discussion includes: • Introduction and Expert Insights • Significance of Usability Testing • Case Studies and Trends in Usability Testing • Strategic Value of User Research • UX as a Competitive Advantage • Research Methodologies and Tools • Tips for Conducting Effective Research • Learnings and Insights from User Testing • Getting Started with Usability Testing and Resources #ASAETechCouncil

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Samantha Evans, ICE-CCP, CAE, MBA

Accessible experiences are the ultimate inclusive customer experience. Accessibility | Association Management | Certification | Virtual Events & Collaboration

1mo

Please consider the UX for disabled people who are prevented from engaging when digital products are not accessible.

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