Unlocking User Perspective: Usability Testing and UX Insights for Associations. This episode of the Association Tech Insider dives deep into the realm of user research and usability testing, highlighting its significance for enhancing digital experiences. Listen, Like, Subscribe, and Share: https://lnkd.in/g9cfMcXX Hosted by Ray van Hilst, Yoko Consulting, this roundtable discussion brings together experts Rhoni Rakos (fusionSpan), Jacqui Olkin (Olkin Communications), and Ella Fielding (Optimal Workshop) to share their experiences, best practices, trends, and the transformative power of usability testing to improve digital experiences for associations. The conversation touches on methodologies, the value of research in strategy and product development, and practical advice for organizations aiming to elevate their UX through informed design decisions. The discussion includes: • Introduction and Expert Insights • Significance of Usability Testing • Case Studies and Trends in Usability Testing • Strategic Value of User Research • UX as a Competitive Advantage • Research Methodologies and Tools • Tips for Conducting Effective Research • Learnings and Insights from User Testing • Getting Started with Usability Testing and Resources #ASAETechCouncil
ASAE Technology Professionals Advisory Council’s Post
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Love to see this kind of great work coming out of the ASAE: The Center for Association Leadership Small Staff Association Advisory Committee!
Building a tech stack with limited resources is a challenge. The ASAE Small Staff Association Advisory Committee (SSAAC) released its new white paper, “Building a Strong Technology Stack: Asking the Right Questions to Secure Small Staff Association Tech Solutions” to help guide your process. https://lnkd.in/e-pd9XjW
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The latest podcast dropped today - talking about the cross between #Marketing and #Technology. Brought to you by #ASAETechCouncil - the podcast is hosted by Rhoni Rakos as she talks with Amy Gavin, CAE from the Tech Council and Laura Sparks the incoming chair of the ASAE Marketing Professionals Advisory Council. The conversation covers a wide swath of issues related to marketing technology, from the approach to marketing tools, how to measure the ROI of a tool, when to consider sunsetting a tool, and the importance of a close collaboration between the marketing and technology teams at your association. https://lnkd.in/gGbfn9fW #Association ASAE: The Center for Association Leadership #MarTech #AssnChat
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Navigating Inclusion in the Digital Age, a podcast series brought to you by the #ASAETechCouncil. Listen, Like, Subscribe, and Share: https://lnkd.in/gwV2mqpE In this episode of Association Tech Insider podcast, Tech Council members Tadu Yimam, Monica Dillingham Pemberton, and former Tech Council member and ASAE D+I Committee Chair, Tim Hopkins, CAE convened to discuss diversity, equity, and inclusion (DEI) in the technology sector as part of a podcast series. The group discussed: • Integration of DEI Practices: • Challenges in Implementing DEI: • Strategic Approaches to DEI: • Role of Technology in DEI: • Future Directions in DEI:
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In case you missed our "Responsibility of Vendor Oversight" podcast yesterday, read the article or listen to the podcast. The #ASAETechCouncil convened an emergency group of industry experts, to discuss how you can help mitigate future issues and the importance of the vendor relationship. Listen, Like, Subscribe, and Share: https://lnkd.in/ge3Ks69K
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Tune into the latest episode of "Association Tech Insider," brought to you by the #ASAETechCouncil where we examine the vital dynamics of vendor management in the association sector. Listen, like, share, and subscribe: https://lnkd.in/g7c2yhSf Hosted by Gretchen Steenstra, Director of Client Strategy at DelCor Technology Solutions, and Alexandra Biddle Mouw, CAE, Principal Strategic Advisor for Membership Organizations at AWS for nonprofits, this discussion navigates the shared responsibilities and strategic alignments necessary between associations and their technology vendors. Episode Highlights: • Balanced Responsibilities: Explore with TPAC members and association community leaders the intricate balance of responsibility in vendor relationships. Ensuring both parties are proactive and clearly define their roles is crucial for a successful partnership. • Emergency Preparedness: Addressing the recent abrupt departure of a Sitefinity vendor, we delve into essential strategies for preparing and managing such emergencies. The importance of contingency plans and maintaining robust communication to swiftly handle vendor transitions is underscored. • Special Announcement: Progress Software, the owner of Sitefinity, has extended a special offer to associations impacted by the vendor departure, highlighting the importance of supportive vendor relationships in crisis times. Featured Guests: • Gretchen Steenstra, Director of Client Strategy at DelCor, provides expert insights on strategic client management and crisis resolution. • Alexandra Biddle Mouw, CAE, Principal Strategic Advisor for Membership Organizations at AWS for Nonprofits, discusses leveraging cloud solutions for enhanced membership services. • Joanna Pineda Piñeda, CEO of Matrix Group, emphasizes the importance of strategic leadership and robust emergency planning. • Ray van Hilst, Director of Client Results at Yoko, underscores the necessity of effective communication and trust-building in sustaining productive vendor relationships. • Nicole Araujo, CAE, Client Engagement Director from Mighty Citizen, shares her expertise on partnership management and project execution. • Stephen Tidmore, Executive VP of Technology at Mighty Citizen, discusses managing large, complex technology projects that align with strategic goals. • Reggie Henry, CAE Henry, Chief Information and Performance Excellence Officer at ASAE, highlights strategic considerations in managing vendor transitions effectively. Don’t miss this enlightening conversation on mastering the complexities of vendor partnerships in the association space. This episode provides valuable strategies for enhancing your vendor management practices and ensuring your association is prepared for any situation.
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#ASAETechCouncil representing at ASAE's MMCT Conference. Vinnu Deshetty
MMC+Tech is all about bringing together leaders like Vinnu DeShetty, CEO and Founder of EVA | Event Tech Hub, and novices in the industry to learn from one another and grow their skills to better themselves and their organizations. #MMCTech #MarketingEvent #AssociationEvent #Nonprofit
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Some #ASAETechCouncil folks representing at ASAE’s MMCT conference.
Just wrapped up at #MMCTech where I had the pleasure of connecting with colleagues and friends, exchanging ideas, getting new inspiration, and confirmation that yes, indeed, we’re on the right track! I had the honor of presenting two sessions: “Unpopular Opinions - Challenging Conventional Thinking in the Marketing and Tech Space” with Justin Burniske, MBA and Laura Sparks and “Roadmapping Your Readiness for Emerging Technology" with Tori Miller Liu, MBA, FASAE, CAE, CIP. Both sessions sparked lively discussions and underscored the importance of thinking differently and preparing strategically for the future. It's always impactful to be surrounded by dedicated, mission-driven individuals who make up the association community. Hope to see you all at #ASAEannual! #ConferenceRecap #Innovation #TechReady #MarketingStrategy #Community
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What Can IT Leaders Learn from Researchers? On this episode of Association Tech Insider, brought to you by the #ASAETechCouncil, we explore what Technology Leaders can learn from Researchers. Listen, Like, Share, and Subscribe: https://lnkd.in/gp5DGvEN Carlos Cardenas, CAE leads a discussion with Shahid Choudhry, Ph.D., Director of Research and Evaluation at the National Board of Certification and Recertification for Nurse Anesthetists (NBCRNA), and Josh Bula, Ph.D., Director of Information Technology for the FMEA - Florida Music Education Association (FMEA) and FLORIDA SCHOOL MUSIC ASSOCIATION INC (FSMA). We discuss the critical role of information in today’s society and the process of converting raw data into actionable insights, emphasizing the importance of informatics. Choudhry advocated for a culture of experimentation within organizations, suggesting practices such as "Creative Fridays" to encourage innovation and creative problem-solving among IT staff and researchers. The conversation pivots around how IT leaders can effectively nurture a culture that embraces experimentation and innovation. Leadership support is necessary for challenging the status quo and promoting a mindset geared towards exploration and creativity. We emphasized the need for proof of concepts, methodological processes, open dialogue and collaboration, and continuing education in turning innovative ideas into reality. We also discuss the synergies between IT leadership and research methodologies, highlighting the significance of a culture that encourages experimentation, data-informed decision-making, and creative problem-solving. This discussion provides valuable insights into how IT professionals can learn from research practices to drive innovation and progress within their organizations.
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With our Event Measurement & Analytics Certificate course, you'll learn data-driven methods to measure event success for all stakeholders; key metrics you should include in your event dashboard; and how to identify event data sources and plan for collecting and integrating them. https://lnkd.in/g4kcmUtn #eventprofs #eventmanagement #eventstrategy #analytics
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Accessible experiences are the ultimate inclusive customer experience. Accessibility | Association Management | Certification | Virtual Events & Collaboration
1moPlease consider the UX for disabled people who are prevented from engaging when digital products are not accessible.