Ray van Hilst

Redesign of the new website for the American Association of Diabetes Educators. Served as chief strategist and producer of the product with responsibility for all user research, design strategy, information architecture, UX/Wireframing, creative direction, project requirements and executive sponsorship. Project is built using the Online Marketing Eduction of Telerik Sitefinity CMS.

The website was honored by Sitefinity with a Website of the Quarter Award.

Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?

In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands… Show more

Content marketing is exploding, and major brands like General Mills, Dove, Charbroil and many more are leading the way. What are their approaches with stories, photos, videos, and other content that are getting results and what are the lessons for association executives?

In this presentation from ASAE's Great Ideas 2014 Conference, participants were shown content examples from major brands with discussion that focused on what works in connecting the audience to a brand and how brands are effectively associating themselves with stories and concepts. Show less

Redesign and rebuild of the new website for IIAT. My work on the project included client discovery, web strategy, information architecture, UX/Wireframes, creative direction, technical requirements, testing and producer oversight. The project includes two sites for both the organization and an insurance resource portal called InfoCentral. The site is built on the Sitefinity CMS and utilizes custom content types, custom search, responsive web design and many more features.

The project… Show more

Redesign and rebuild of the new website for IIAT. My work on the project included client discovery, web strategy, information architecture, UX/Wireframes, creative direction, technical requirements, testing and producer oversight. The project includes two sites for both the organization and an insurance resource portal called InfoCentral. The site is built on the Sitefinity CMS and utilizes custom content types, custom search, responsive web design and many more features.

The project was recognized by Sitefinity as one of their Top Websites in November 2013 Show less

Website Redesigns: What To Know Before You Start
Amanda Charney; Tobin Conley; Cheryl Dickison; Thad Lurie; Tim Maxy; Cecilia Satovich; Ray van Hilst
Association website responsibility is shifting from IT to marketing and communications staff. However, many traditional marketing and communications staffers have little experience with such initiatives. In this highly interactive session hear from experienced service providers and association technology leaders as they give straight talk… Show more

Website Redesigns: What To Know Before You Start
Amanda Charney; Tobin Conley; Cheryl Dickison; Thad Lurie; Tim Maxy; Cecilia Satovich; Ray van Hilst
Association website responsibility is shifting from IT to marketing and communications staff. However, many traditional marketing and communications staffers have little experience with such initiatives. In this highly interactive session hear from experienced service providers and association technology leaders as they give straight talk, best practices, things to know and what to avoid before taking on your next website redesign project. Show less

Served as project manager and strategic leader for the final development and roll-out of the new blog platform for the National Wildlife Federation.

Microsite for the Internet Society's 2017 Global Internet Report - Paths to Our Digital Future
- WordPress with Multi-language (English, French, Spanish)
- Custom design and development
- Information architecture, user experience