ASAE Technology Professionals Advisory Council’s Post

The latest podcast dropped today - talking about the cross between #Marketing and #Technology. Brought to you by #ASAETechCouncil - the podcast is hosted by Rhoni Rakos as she talks with Amy Gavin, CAE from the Tech Council and Laura Sparks the incoming chair of the ASAE Marketing Professionals Advisory Council. The conversation covers a wide swath of issues related to marketing technology, from the approach to marketing tools, how to measure the ROI of a tool, when to consider sunsetting a tool, and the importance of a close collaboration between the marketing and technology teams at your association. https://lnkd.in/gGbfn9fW #Association ASAE: The Center for Association Leadership #MarTech #AssnChat

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