Rhoni Rakos

Rockville, Maryland, United States Contact Info
797 followers 500+ connections

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About

I am a digital strategist with extensive experience roadmapping, designing, and…

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Experience & Education

  • fusionSpan

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Licenses & Certifications

Volunteer Experience

  • Association Women Technology Champions Graphic

    Chair, Programming Committee

    Association Women Technology Champions

    - Present 7 months

    Science and Technology

    Leading the programming committee to ensure high-quality, consistent programming that raises digital literacy, promotes women's contributions in association technology, and creates safe spaces for learning and networking.

  • Association Women Technology Champions Graphic

    Programing Committee Member

    Association Women Technology Champions

    - 2 years

    I help envision and run programs that support women in tech, create opportunities for learning, problem solving and forming connections in a safe and supportive space.

  • ASAE Technology Professionals Advisory Council Graphic

    Technology Expert

    ASAE Technology Professionals Advisory Council

    - Present 1 year 11 months

    Science and Technology

  • Days End Farm Horse Rescue, Inc. Graphic

    Advisory Council

    Days End Farm Horse Rescue, Inc.

    - Present 2 years 5 months

    Animal Welfare

Publications

  • User Research Workshop

    AWTC Advance

    Led a hands-on, interactive user research workshop that taught people new to the field how to conduct a usability test from start to finish. After a brief overview of research methodologies, we deep dove into research objectives, task analysis development, success metrics, observational note-taking, affinity mapping, and analysis. Participants walked away with a detailed understanding of how to conduct a usability study on their own!

    Other authors

  • Lifting the Hood: What's Behind Content Personalization?

    ASAE Marketing Membership and Communication Conference

    Other authors

  • The AMS Journey

    fusionSpan

    See publication

  • "Know your Customer" - From Concept to Reality - Tailor the Digital Experience

    Association Platform Power Conference

  • Treating Culture Like a Tech Product: Using Technology To Enhance Your Organization’s Culture

    ASAE TEC (Technology Exploation Conference)

    Best practices for digital strategy and tech stack implementation can be applied to any organizational process or culture enhancement. User Research reveals pain points and areas for improvement within technology products. Product management techniques that support data collection and iterative enhancements allow for tech products to adjust and course correct on an ongoing basis. The abrupt shift to remote work and the “new normal” we live in prompted us to ask, how can we make sure we are…

    Best practices for digital strategy and tech stack implementation can be applied to any organizational process or culture enhancement. User Research reveals pain points and areas for improvement within technology products. Product management techniques that support data collection and iterative enhancements allow for tech products to adjust and course correct on an ongoing basis. The abrupt shift to remote work and the “new normal” we live in prompted us to ask, how can we make sure we are providing the best experience for our employees. We decided to approach the employee experience the same way we would a technology project - with user research and product management. Join us to learn how through user research and product management methodologies we were able to understand where to target improvements for our employee experience and implement organizational change. Learn how any organizational change can be tackled using the same principals that are so well defined in the world of technology.

    Other authors

  • Single Subject Research Design: A Viable Alternative to Large Scale AB Testing

    UXDC2019 conference

    Single-subject research design is a way to effectively AB test UX questions with a manageable sample size of participants, a small budget, and in any phase of a project. While traditional AB testing is a very valuable way to answer UX questions, it can be a challenge for smaller organizations or organizations where technical limitations create barriers to modifying and delivering different layouts to different users.

    However, single-subject research design allows you to collect similar…

    Single-subject research design is a way to effectively AB test UX questions with a manageable sample size of participants, a small budget, and in any phase of a project. While traditional AB testing is a very valuable way to answer UX questions, it can be a challenge for smaller organizations or organizations where technical limitations create barriers to modifying and delivering different layouts to different users.

    However, single-subject research design allows you to collect similar quantitative data in a simpler way. Single-subject research design, also called ABAB testing, measures a single individual’s behavior multiple times in the same session: at baseline (A), with an intervention (B), back at baseline (A), and then with the intervention again (B). In doing so, we are able to collect four data points per variable measured for each user. For user research purposes, the baseline state can be your primary layout or an existing state of the page. The intervention state can be your secondary layout or modifications to the existing page. In each of the four states, the user will be asked to complete the same task, and variables such as time to complete or subjective feelings about the process can be measured. The test is repeated with multiple users, but because each user provides four data points for each variable that we are measuring, even a small test of six users will provide at least 24 data points to analyze. If the intervention (B), out-performs the baseline (A), the data will reveal a classic graphical pattern that zig-zags up and down as the differences between the A and B state are repeated for each task, independent of how late in the study the task was completed.

  • Data-Driven Prototyping: The Marriage of Crazy Egg and Axure

    Session at MoDevCon2014 Conference

    Axure and Crazy Egg are UX tools that are generally used at different stages in the design process, however when used together they can test prototypes in a data driven way. Axure has made it much easier to user test multiple prototypes, but it is still difficult to obtain the quantitative statistics that can convince a dubious audience of the optimal direction. On the other hand, CrazyEgg provides valuable statistics and visual feedback for web sites, but the site must already be live to…

    Axure and Crazy Egg are UX tools that are generally used at different stages in the design process, however when used together they can test prototypes in a data driven way. Axure has made it much easier to user test multiple prototypes, but it is still difficult to obtain the quantitative statistics that can convince a dubious audience of the optimal direction. On the other hand, CrazyEgg provides valuable statistics and visual feedback for web sites, but the site must already be live to obtain results. For a recent project, we wanted to test prototypes in a more data driven way, so we decided to integrate our Axure prototypes with CrazyEgg, allowing us to get heat maps, click records and scroll maps to analyze in addition to our user experience observations of the test.

    In this session, we will discuss the challenges and benefits of using these two powerful tools together. We will use a case study to demonstrate how our team interpreted the data and how we used that data to choose our future direction. We will also discuss the details of how to integrate Axure and CrazyEgg, a process that is not readily available.

    After this talk, you will have a better understanding of:

    How to integrate Axure and CrazyEgg
    When these tools can be helpful together and when they might be better used separately
    The benefits we gained and the challenges we faced from integrating these tools
    How combining the strengths of these tools helped a diverse team with many opinions come to a unified decision

Projects

Honors & Awards

  • AWTC Technology Champion Award

    Association Woman Technology Champions

    This award recognizes women doing amazing work every day to advance technology in associations. This might be a programmer developing innovative apps; a membership director who has used existing technologies to offer compelling new member services; a data analyst who is changing the way the organization moves forward with data-driven decisions; a marketing professional who is using award is open to women working in associations and companies that serve associations.

  • 2019 Bronze Excel Award for Integrated Mixed Media (Other)

    Association Media & Publishing

    The EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. ASHA Career Portal was awarded the Bronze Excel Award for careers.asha.org.

  • 2019 Silver Excel Award for Website (Design Excellence)

    Association Media & Publishing

    The EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. ASHA's "Your Career Is Calling - Recruitment Campaign"
    was awarded the Silver Excel Award for hearingandspeechcareers.org.

  • 2018 Gold Excel Award for Website Redesign

    Association Media & Publishing

    The EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. ASHAFoundation was awarded the Gold Excel Award for ashfoundation.org

  • 2017 Silver Excel Award for Promotional Content, Digital Media Kit

    Association Media & Publishing

    The EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. ASHA's Marketing Solutions was awarded the Silver Excel Award for https://marketing.asha.org.

  • 2016 Silver Excel Award for Website Redesign

    Association Media & Publishing

    The EXCEL Awards recognize excellence and leadership in nonprofit association media, publishing, marketing, and communications. ASHA's flagship website was awarded the Silver Excel Award for the redesign effort.

Organizations

  • UXPA

    -

    - Present

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