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With precision advertising, channels are merged and measured for the first time ever. Learn how precision advertising is changing modern marketing teams for the better.

Mobile advertising was once a new ad format for advertisers to take advantage of. Now, it's practically table stakes for digital campaigns. Learn about the different types of mobile ads and see how mobile advertising fits into precision advertising.

Precision advertising is advertising channels merged and measured. Learn more how precision advertising is rewriting the online advertising playbook 👇👇👇

There's plenty of overlap in advertising channels. Plenty of consumers watch linear TV and have internet-connected TV devices. So, how do you find the unique audience you're adding on one channel over the other? Incremental reach is a vital metric for digital advertisers. Everything you need to know on our blog.

Marketing leaders everywhere are constantly under pressure to prove the real impact of their marketing efforts. When results are unclear, they're sometimes forced to say, "That's just how brand awareness is." Well, with precision advertising, brand awareness is dead. Know exactly how every dollar you spend affects your performance.

Goodbye brand awareness, hello precision advertising. It's now possible to reach only your hyper-targeted buyer personas with unforgettable ad experiences that integrate all ad types - from first touch to conversion. Prove revenue impact, minimize CAC, and maximize CLTV with true multivariate testing across your entire marketing mix. Agility is precision advertising. Stop by Booth #317 at SubSummit in Dallas, June 17-19 to learn how precision advertising is putting an end to brand awareness. #precisionadvertising #adtech #marketing #subcriptioncommerce #recurringrevenue

A recent report showed that 88% of US households had at least one form of internet-connected TV device. Advertisers across the country are shifting their ad spend to CTV. See why 👇👇👇

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Sometimes there's no substitute for a physical, tangible ad. Oreo and Saatchi & Saatchi's "Cheat Cookies" campaign is a perfect example of a truly unforgettable ad experience. It became so popular people began buying and reselling cookies online for massive profits. Learn how they built their award-winning campaign on The Drum.

Let's talk about touchpoints. Research shows that, on average, consumers need eight touchpoints to convert. But that number varies greatly depending on industry, product, and channels. Precision advertising lets you identify the most effective touchpoints for each stage of the buyer's journey. That means fewer touchpoints, more conversions, and money saved. See how it's done at Agility