A recent report showed that 88% of US households had at least one form of internet-connected TV device. Advertisers across the country are shifting their ad spend to CTV. See why 👇👇👇
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As marketers are finalizing advertising plans and budgets for 2024 over the coming weeks, it’s important to integrate the advantages of both linear TV and CTV. Mark Taylor, Partner Development Director at #Quantcast, dives into the dynamic relationship between linear and connected TV (#CTV). Learn why treating them as a unified medium can enhance campaign results across channels, ensuring your advertising strategies stay ahead in the changing world of TV consumption. Read the full article on NewDigitalAge. https://lnkd.in/eD7nqZ4G #TVAdvertising #MediaStrategies2024
Linear vs CTV: taking a holistic approach to 2024 advertising plans - New Digital Age
https://newdigitalage.co
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Partner, Media and Entertainment at Vivaldi Group | Media Executive | Strategic Partner | Board Member
Connected TV has often been positioned as the natural evolution of Traditional TV, but this undersells both formats. CTV isn’t just an alternative to TV, it offers entirely new possibilities for advertisers that compliment many existing options, with new offerings like shoppable CTV having its own unique value. #TraditionalTV #CTV #FutureOfTV
CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential | AdExchanger
adexchanger.com
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66% of households in the UK now own a Connected TV, leading to the rapid rise of CTV players and advertising revenue. By 2026 the CTV viewership is expected (by some) to overtake linear TV. I wrote a blog piece on this subject - have a read below https://lnkd.in/eMZMaC2k
The Rise and Rise of CTV — Media Agency Group
mediaagencygroup.com
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Curious about the future of advertising? Check out our blog "The Future of Ads on CTV" where we explore the rapidly evolving world of Connected TV advertising. Read our blog: https://lnkd.in/dNYnzJUk #Aniview #Videoads #Freeadsupportedtv #CTVadvertising
Future of CTV Advertising
https://aniview.com
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The last few years have been filled with dynamic developments across the TV advertising landscape. So, how are things looking for 2024? Dig into everything you need to know about convergent TV advertising: https://ow.ly/4bn330szVs1
Convergent TV Advertising in 2024 - Basis Technologies
https://basis.com
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Democratizing TV advertising via self-serve TV + full ROAS attribution is the largest opportunity in all of advertising. The US linear TV ad industry is ~$70B, with about 85% of that revenue coming from just 500 national advertisers. For paid search, Google says that 80% of businesses globally use Google Ads, out of which 65% are small and medium businesses that use it to run PPC campaigns. The estimated average Google spend for SMB is between $1000 to $10,000. There are ~33M businesses in the US. 80% penetration would mean Google is working with 26M businesses, which seems unrealistically high. Other estimates range from 7-9M businesses. For argument, let's say Google has a 20% penetration into US SMBs, which would mean they'd have about 7M advertisers, spending between $1,000 and $10,000 per month. At 1k/mo per advertiser, this math works out to about $84B per year, which is at least in the ballpark--Google says it generated $237B in revenue in 2023, mostly from Google search ads, and 57% from US (that would be about $135B in the US). Now, let's say that TV can capture about 10% of those 7M advertisers in the near term--likely the larger ones--at an average spend of $5k per month. 7 million Google advertisers X 10% adoption of self-serve TV, spending $5k per month on average: 700,000 x $5K = $3.54B in revenue per month, or $42B per year. And that’s on the low side. The market will evolve such that *most* search advertisers will also advertise on TV, the most powerful, performant communications medium in the world. #ctvadvertising #ctv #tvadvertising #performancemarketing #selfserve
2024 is a pivotal year for the democratization of TV advertising. tvScientific's CEO Jason Fairchild explains why new tools like self-service CTV advertising platforms will drive more advertisers to outcome-based TV. Read the article in Broadcasting & Cable: https://hubs.ly/Q02jN3sV0 #CTV #CTVAdvertising #TVAdvertising #AdTargeting #AdSpend #DigitalMarketing #OutcomeBasedTV
Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)
nexttv.com
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Despite the ever-changing landscape of TV advertising, this year's upfront might not be as different as anticipated. According to a survey by iSpot.tv, 27% of advertisers are planning to spend either a bit more or much more compared to last year. Despite the rise of streaming options, it seems traditional TV still holds its ground for advertisers. See more insights from the survey at Broadcasting & Cable: https://lnkd.in/gUsDaQ7V
27% of Advertisers To Spend More in Upfronts: iSpot Survey
nexttv.com
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https://lnkd.in/gMti_xUu This IS the now and future of TV advertising! There are not many cords left to be cut or satellite dishes to break. Plus, the analytics are profound and most importantly, accurate. The one challenge for brands will be ensuring your commercials air on the most appropriate and efficient channels as there are literally thousands of them out there.
Madhive - How to boost your marketing strategy with FAST TV
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As consumers "cut the cord," Connected TV (CTV) emerges as a strong competitor. Join Raheim Bundle, our Director of Programmatic Advertising, as he explores the CTV vs. Linear TV dynamics, projections for 2024, and how to strike the perfect ad budget balance. Ready to transform your campaigns? https://lnkd.in/gUhwZY23 #DVP #CTV
Is Linear TV Dead? Shifting Budgets to Connected TV
adlucent.com
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BIA’s 2024 forecast shows that TV OTA is expected to increase to $192.6 million in 2024, which will be the largest year-to-year increase since 2019. Another strong vertical for television in BIA’s SoW Performance Benchmarking analysis is legal services. BIA estimates legal spending will total $8.6 billion in 2024. When looking at ad share across all traditional media, TV OTA will be the only channel to grow for legal advertising in 2024. Buono also examined ad spend in the connected TV and over-the-top (CTV/OTT) category compared to OTA and digital. While smaller in dollars spent, CTV/OTT is the fastest growing platform in the past five years, with +30.4% CAGR (2020 to 2024). However, TV OTA has more than four times the ad spend, mainly driven by political, than the other two channels.
Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024, Bolstered by Political and Increased Auto and Legal Ad Spending, BIA Estimates — BizTechReports
biztechreports.com
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