Addressable TV is, in some ways, linear TV's response to CTV. It allows for targeted ads during linear broadcasts, but it also falls short of CTV in other ways. Check out the Agility blog for everything you need to know about addressable TV.
Agility
Software Development
Draper, Utah 4,326 followers
2022 - 686 - Inc. 5000 Fastest-Growing Private Companies
About us
Agility is precision advertising--the third pillar of digital advertising after paid search and paid social-- and is eliminating brand awareness as we know it. With advertising costs rising in paid search and paid social and a lack of data and measurement transparency, it's harder than ever to grow quickly and profitably. Precision advertising merges channels and ad formats into one platform so you can control and optimize every aspect of the ad experience for each persona, from first touch to conversion. Measure using rigorous data science methods to finally understand the impact on revenue and other channels. Join the movement.
- Website
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http://www.agilityads.com
External link for Agility
- Industry
- Software Development
- Company size
- 51-200 employees
- Headquarters
- Draper, Utah
- Type
- Privately Held
- Founded
- 2015
- Specialties
- Site Retargeting, CRM Retargeting, Real-Time Transparent Reporting, Dynamic Creatives- No Charge, Social Display, New! Connected TV, Video Ads (Pre-roll), and Search Retargeting
Locations
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Primary
Get directions
13907 S Minuteman Dr
150
Draper, Utah 84020, US
Employees at Agility
Updates
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Welcome to the Era of Less. CMOs are being asked to do more while seeing marketing budgets slashed yearly. If only there were a channel that drives efficient, measurable results and lifts other marketing channels, too. Learn more about the changes to marketing in Gartner's latest CMO survey.
Gartner CMO Survey Reveals Marketing Budgets Have Dropped to 7.7% of Overall Company Revenue in 2024
gartner.com
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We're #hiring a new Senior DevOps Engineer in Salt Lake City Metropolitan Area. Apply today or share this post with your network.
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With marketing resources tightening, CMOs and other marketing leaders are looking for cost-efficient ways to make an impact. Enter precision advertising. Now, marketers can effectively target across channels, serve persona-specific ads on any channel, and measure it all. See how precision advertising can level up your marketing strategy. 👇👇👇
Test Precision Advertising with Agility Digital
agilityads.com
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We're #hiring a new Senior Frontend Engineer in Salt Lake City Metropolitan Area. Apply today or share this post with your network.
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Precise targeting is one of the greatest benefits of online advertising. Now, you can be confident that your ads reach only the right people. Learn how to maximize your targeting strategy and see how precision advertising makes hyper-targeting audiences even more powerful.
6 Digital Targeting Tips to Reach Your Ideal Customer
agilityads.com
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Albertsons is launching "Collective TV" which lets advertisers target and measure campaigns across streaming, video, and eventually linear TV on one platform. (Now imagine if they could do it for those channels AND all other digital channels).
Albertsons aims to remove silos as retail media, connected TV converge
marketingdive.com
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With precision advertising, channels are merged and measured for the first time ever. Learn how precision advertising is changing modern marketing teams for the better.
Test Precision Advertising with Agility Digital
agilityads.com
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Mobile advertising was once a new ad format for advertisers to take advantage of. Now, it's practically table stakes for digital campaigns. Learn about the different types of mobile ads and see how mobile advertising fits into precision advertising.
4 Types of Mobile Advertising Explained & Compared
agilityads.com
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Precision advertising is advertising channels merged and measured. Learn more how precision advertising is rewriting the online advertising playbook 👇👇👇
Test Precision Advertising with Agility Digital
agilityads.com