Sometimes there's no substitute for a physical, tangible ad. Oreo and Saatchi & Saatchi's "Cheat Cookies" campaign is a perfect example of a truly unforgettable ad experience. It became so popular people began buying and reselling cookies online for massive profits. Learn how they built their award-winning campaign on The Drum.
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"[...]The most striking image of the presentation was this big billboard showing just the cookies aligned in sequence creating a cheat code. With this visual, we were able to sell the idea in a very simple way because the essence of the whole campaign was summarized there." In today's #MultiplayerMonday, Gabriel Lepesteur tells us how Saatchi & Saatchi, Mondelēz International, and Microsoft found the cheat code for a truly impactful campaign. Read the article here: https://lnkd.in/esQvXjE8 #Gamevertising #Presscontinue #advertisingandgaming #creativityingaming
Multiplayer Monday: OREO Cheat Cookies, by Gabriel Lepesteur
https://continue.press
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Remember Cheat Codes? Oreo Made Them Edible (and Award-Winning)! Saatchi & Saatchi turned Oreo cookies into real-life cheat codes, unlocking a world of fun for gamers and winning hearts (and awards!) along the way. See how they did it and get inspired for your next marketing campaign! ➡️ https://lnkd.in/enUrpKns #Creative #CreativeWorks #CannesLions #CreativeMarketing #EngagementMarketing #MarketingStrategy #CreativeThinking
How Saatchi & Saatchi made ‘Cheat Cookies,’ one of 2023’s most-awarded ads
thedrum.com
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The best #ads of 2023, as highlighted by Adweek, are a testament to the ever-evolving landscape of advertising: https://shorturl.at/hkCK3. From Leo Burnett to Droga5, these #campaigns redefine creativity. Want to delve into the nuances of the ad industry? Let's chat! 🚀 #AdvertisingExcellence #BestAds2023 #advertisingmarket #adcampaigns
Adweek has revealed its pick for the top ads of 2023. Check out the best work from Leo Burnett, Tombras, PREACHER, GUT, The Or, Wieden + Kennedy, Mother, TBWA\Chiat\Day, Droga5, Orchard, BETC, Mischief @ No Fixed Address and Ogilvy. A quarter of these campaigns were done in-house.
The 20 Best Ads of 2023
adweek.com
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These are the 3 principles we follow to help our interactive ad units win big at Zynga: 1. Immediacy ⚡️ You’ve got 2 seconds to communicate to the player who you are and what you’re about. Following these initial 2 seconds, they should should know exactly what the experience promises, what’s expected of them, and who’s communicating it. That’s a lot to deftly insert into 120 seconds, but… if you’re a creative in the ad game, welcome to the show; this is what’s expected of you. 2. Simplicity 🧘♀️ Whatever input you’re requesting of the player needs to be simple and concisely communicated. “Tap the targets to win!” fits this criteria. “Use your finger to draw an object then tap the color button to begin shading it!” does not. You’re not designing a game, you’re designing an ad unit; you don’t enjoy the luxury of patience. 3. Urgency 😬 Whatever input is required, the player needs to know that it’s required NOW. Through copy and visuals, demonstrate the urgency of that input by showcasing what happens in its absence (the obvious example: a character being placed in danger who needs your saving). The player needs to understand that, whatever is occurring on-screen, their input is desperately needed to help resolve and conclude the experience. 1-2-3… Immediacy, Simplicity, and Urgency. These are the 3 foundational principles we use in deploying performant interactive ad creative and I hope they can help your team do the same. ✌️❤️ #mobileadvertising #creativestrategy #zynga #GoWin
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Speed🚄, effectiveness and value💲. No, that's not McDonald’s business plan but rather the three things marketers desire🤩 most in the 2020s. On the other hand, Craft🖼️, by its very nature, is almost the polar opposite of fast and cheap and it can make a difference. Apple's🍎 Crush Ad, ⌚TAG Heuer's Chase Ad featuring Ryan Gosling, Sony Bravia, T-Mobile are just some examples of ads that were well made and invested back into craft and high-quality production. So, what is the future🔮 expectation when it comes to the role of craft in creative work? Conor Nichols asks Pablo González de la Peña, Accenture Song; Owen Lee, FCB London; Yan Elliott, Weber Shandwick; Frances Draskau, T&P𝑚 and Alexander Nowak, Mother. Read Here: https://lnkd.in/egA4SexZ FCB Global Interpublic Group (IPG) WPP #AdsCraftsmanship #HighQualityAds #InvestInAds #AdsProduction #QualityContent #CreativeAds #AdInvestment #AdProduction #Craftsmanship #QualityAds #applecrush
Craft runs in the veins of adland - do brands need a blood transfusion?
creative.salon
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Get ready to see more in-car visuals! A recent study reveals a 16% increase in radio ad spending with the inclusion of in-dash visual displays. Brands are tuning into the potential of syncing visuals with AM/FM broadcasts, aiming to captivate a driving audience that's already 86% tuned into radio. #RadioAdvertising #InCarVisuals #MediaTrends 2024
Study: Brands Will Invest 16% More On Radio With In-Car Visuals - Radio Ink
https://radioink.com
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The world of OOH advertising is evolving in fascinating ways! The use of CGI for attention-grabbing campaigns is indeed impressive, but it does raise important questions about authenticity. In a world where trust and transparency are paramount, these clever tricks can be a double-edged sword. Consumers are savvy and value authenticity. While these fake ads might initially wow, there's a risk of disappointment when the truth comes out. Authenticity is key to winning consumers' trust, as highlighted by Edelman's Trust Barometer. Social media can either make or break a campaign in this regard. OOH's unique power lies in the real-life experience, creating lasting memories. Authenticity and context are the kings of this realm. The rise of AI adds another layer of complexity. While it offers incredible capabilities, we must be mindful not to sacrifice the artistry that makes great media content truly exceptional. In this evolving landscape, staying true to authentic, contextually relevant experiences will continue to be the gold standard. Thanks for sharing these insights! Kenneth Hawkins Bradley James Zung Dao David Beckham Jay Oliver Jason Gray Muhammad Amujee Diego Torres Luke Jaeger Dave Stewart Keiran Ward #innovation #cgi #techcommunity
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Creativity is always flanked by courage at one side and crisis at the other.
Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.
This is the kind of ad (agency: JWT) where you have to keep on guessing what it is they are going to sell at the end 😆 And if you have not seen this ad before, I can assure you that you won't be able to guess at all. Watch the ad first, and then read 👇 There are quite a few creative leaps in the idea that is both clever and hilarious. There's a nifty role reversal at the start - it is Gabbar who is tied with his hands spread apart, not the Thakur as it happens in the movie. When you see Thakur ask Gabbar to give him back his hands, you also imagine the scene to be happening long after Gabbar had done his dastardly deed. But that doesn't seem to be the case since Thakur gets his hand (only one, though) back... and carries it in his mouth (understandably) :) When Thakur gets back to his home, and you realize what the point of the hand is finally, you'd perhaps expect some valuables that are inside. But then, you get another outrageously funny surprise! It's almost like the agency challenged itself on how they could throw one surprise after another to keep the audience constantly guessing till the last second. They surely have succeeded. However, considering Sippy Films Private Ltd are quite cagey about the commercial use of Sholay and its iconic characters, I'd assume this is a risky ad from a legal perspective (the ad is from April 2012, and I don't know if there was any legal issue for the client). The ad was a Goafest finalist that year, though. PS: I had mentioned the agency name ad 'Sixty Fifth Communications' earlier. But I was given to understand that this ad was done by the team at JWT who later moved out and started Sixty Fifth Communications. #advertising #marketing #creative #creativity
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What do Sony Pictures Entertainment and Parfums Christian Dior have in common? At first glance, not much. But media buyers familiar with both will notice a shared approach to optimising video — one that responds to user behaviour across platforms. We talked to Google Media Lab’s Team Adrenaline and Google Creative Works about how they determine best practices from rounds of creative experimentation with these and other brands. Here’s what they say marketers should know → https://goo.gle/3uYkEcg #YouTubeAds #CreativeMarketing
Our video ad creative experiment learnings - Think with Google
thinkwithgoogle.com
