Tricia Iboshi

On the heels of the Walmart acquisition of VIZIO, Roku has partnered with The Trade Desk, allowing TTD’s customers with access to Roku's data to enhance campaign optimization for streaming viewers via ACR data. This is in line with Roku’s partnerships strategy and creating more demand and collaboration within their walled garden to drive yield with enhanced audience precision, but this behind the velvet rope of PMP deals. What makes this interesting is that this play an important role with #CTV activation, but we cannot lose sight of the Roku data accounts for 38% of the US streaming hours and the wide array of companies participating in the Roku Measurement Partner Program, where Roku’s first-party data provides measurement partners a privacy safe, identity backbone – allowing for better coverage and accuracy when it comes to campaign reporting, verification, brand safety assessment and other measurement use cases. #CTV #Streaming #Inscape #Measurement #DataTargeting https://lnkd.in/eDRGGnDr

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Great article about Roku getting the value out of their data with a quote from C.J. Leonard, Infinitive’s Director of Ad Operations and Technology. Every enterprise has data. Are you getting the value out of your data?

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This is such a wonderful news to learn that Connected TV is gaining traction in this marketing world. Honestly, everytime I see a brand buying the tiny bottom footer of the top header banners with illegible fonts and images on mobile, I cringe and almost want to scream. Cheap CPM and CPC is not about sacrificing your brand image to chase the reach figure. A reach is nothing to your potential customer is you can’t even communicate your message clearly and standout from the crowd. Time to rethink everyone? What metrics matter most? Ultimate is always the revenue and margins, not your reach and frequency figures. When will we shake off this mindset?

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Another rave review in the books! Thanks, #StreamingMediaEast, for recognizing our dedication to user-friendly features and seamless integration. From lightning-fast encoding to top-tier video metrics, JWP delivers excellence. And with Rev's captioning integration, accessibility is a snap! Read the full review here: JW Player (streamingmedia.com) https://lnkd.in/eYvQMTXK #JWP #VideoStreaming #VideoPlatform #VideoPlayer

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Got some big wins with our latest innovation for Onsite Opt-in. While we wish 100% of SMS subs always completed the sign up, that's just not the reality - with any opt-in method. But with Onsite Opt-in Reminder, you get a second chance at capturing leads that already provided you with their phone number. Site visitors that dropped off will get a “Reply Y” message to try and capture them again. We’re also the first major SMS provider to offer Checkout Extensibility because we build for Shopify and SMS first, allowing us to consistently be on the forefront of innovation in both of these areas. Both Onsite Opt-in Reminder and Checkout Extensibility allow Postscript brands to compliantly collect more subscribers, faster, which is critical to any best in class SMS program. DM me if you aren’t on PS yet. 

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It’s upfronts week, with many of the big TV networks, from NBCUniversal, to Fox to Disney, and Warner Bros. Discovery hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.   Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in all the jockeying to be the dominant measurement currency and there’s a lot to talk about - with perhaps nothing more foundational than #identityresolution (especially for the connected household). It was a pleasure to join Chris Brooklier from The Trade Desk to talk about all of these things--and how Blockgraph is playing the important role of "data draino" unclogging the pipes of addressable television (credit Jonathan Heller). #householdidentity #measurement #attribution #signalloss #connectedTV #privacy

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Do not miss my latest article in OTTVerse on the the global growth of sports viewing on FAST/AVOD and how the consumption of sports content has undergone significant transformation!

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🥇Going live today -> Ready to go for gold? 🥇 The latest report from Bango: Subscriptions, bundling & payments predicts the Olympic Games are set to spark a streaming frenzy this July! 📺🌟 With 1 in 4 American subscribers gearing up to get a new streaming service just for the Olympics, it's clear that sports streaming is taking the lead in the streaming wars. The report reveals that a whopping 66% of SportsVOD users are diving into new subscriptions for the Olympics. The average SportsVOD subscriber pays a massive $1,440 a year for all their subscription services - $120 per month - compared to the average US subscriber who pays just $77 per month. But it's not all smooth sailing in the streaming world. Fragmented platforms, soaring prices, and diverse broadcasting rights are leaving fans feeling overwhelmed and underserved. 😩 That's why 87% of SportsVOD subscribers are calling for a single 'content hub' to streamline their sports streaming experience. Take a closer look >> https://lnkd.in/e2Uc4cCJ Download a copy of the report here FREE >> https://lnkd.in/eNS2TP9p #SportsVOD #subscriptions #olympics #streaming

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Windows Media Multicast Was Great Now that enterprises are using Zoom for large one-to-many broadcasts, how do we prevent this from impacting the local network? #zoom Read more about this here: https://lnkd.in/dUAhQ6Ea

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👏 👏 👏 Well done Nielsen for getting closer to a meaningful, holistic consumption snapshot. Next step: Parse this by age/demo to allow trend prediction modeling to become clearer. #TV #television #CTV #streaming #FAST #AVOD #SVOD #measurement #broadcast

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📢 Exciting News! 📢 Check out the latest insights from Andrew Bunten, our COO of Video Entertainment, on how to boost subscribers and ARPU in the video streaming industry. In his article, he discusses innovative strategies such as super aggregation, enhancing user experience and leveraging data analytics to stay ahead in the competitive streaming market. Learn more from Andrew Bunten. 👇🏼 #Cybersecurity #Security #Video #OTT #Streaming #Irdeto

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The use of #HDMI CEC is an innovative way to hit an extremely targeted market, especially in the gaming industry. It'll be interesting to see how receptive consumers will be to this and what companies jump on board first. #RokuTV #TargetMarket

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Are you heading to the Snowflake Summit next month? Here are the details of how you can meet Gnarly and learn more about Dremio!

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See you on the 29th! https://lnkd.in/ePs9vP3Y #ArtificialSuperintelligenceAlliance, #decentralizedASI, Artificial Superintelligence, #ASI, Sentience Group, #Digiverse, #SophiaVerse, #Antalya, Artificial General Intelligence, #AGI, open, fair, transparent, centralized, bias, data management, #AImodels, infrastructure, Fetch.ai, #SingularityNET, #$ASI token, ASI development, #DigiCEX, #HansonRobotics, #SophiatheRobot #AIparty #cryptoparty

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News is out that Beachfront is now part of Seedtag - but what does it mean? Seedtag is enhancing its contextual solutions to provide highly relevant and engaging content across all screens with: 🤝 Contextual Targeting + Premium CTV to reach highly relevant audiences with laser precision. 🍿 Expanded CTV inventory providing a broader range of premium CTV placements. 🔒 Privacy-first advertising that delivers putting user privacy regulations first. 💡 Deeper audience insights with more effective campaign planning and optimization. Ready to push the boundaries of #CTV advertising? Discover more: https://lnkd.in/eXsKpwBf #BeachfrontxSeedtag #ConnectedTV #ContextualAdvertising

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What excites me most about GenAI is its potential to transform newsrooms. Right now, broadcast companies organize around linear and digital silos. Done right, GenAI will help broadcasters deploy story-centric newsrooms where operations center around the content instead, driving unprecedented efficiency. However, the industry has barriers to overcome before they can take advantage of GenAI to orchestrate integrated newsrooms. In this article about 5 themes from NAB, my colleagues and I— Christophe Ponsart, Vanessa Fiola, and Jon Christian, talk about newsrooms of the future and more. https://bit.ly/4biS4C8

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With more businesses branching into FAST experiences, it's clear that this trend is only growing. One of the key outcomes of this is the TV-like experience being offered as part of a device service. This channel is accessible to all customers who purchased Roku’s low barrier-to-entry devices. The advantages of cable advertising are now in the domain of tech. #FASTTV #Innovation #AdTech

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The countdown to Rakuten Optimism is on! Thrilled to connect, learn, and glean insights from industry mavens. If you're joining, let's carve out some time to meet up and chat in person. #RakutenOptimism #affiliate #affiliatemanagement #affiliatemarketing #performancemarketing

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We're thrilled to share how Wurl has become AppLovin's secret weapon in CTV! Our CEO Ron Gutman recently spoke with Michael Shields at Marketecture Media about how Wurl's acquisition has supercharged performance marketing capabilities, enabling advertisers to target CTV audiences with incredible precision. A big thank you to Marketecture Media for hosting this insightful interview. Don't miss it for a deep dive into our expanded reach and innovative strategies!  You can find the the link here: https://lnkd.in/gEfpUU5X #CTV #Advertising #PerformanceMarketing #AppLovin #Wurl #Marketecture

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