KEN RUCK

In a candid discussion aboard Barry Diller's yacht, media moguls Brian Roberts, John Malone, and Barry Diller reflect on the tumultuous state of the streaming industry, acknowledging the unsustainable nature of the current money-losing model and the uncertain future ahead. This article explores the immense challenges and strategic manoeuvres facing legacy media and streaming giants. The media industry is at a crossroads. Traditional models are crumbling, and the quest for a profitable, sustainable streaming strategy is more intense than ever. Companies must innovate and redefine their content and audience engagement approach to survive and thrive in this chaotic landscape. Don't miss this insightful piece on the future of streaming and its implications for the media industry. Read the full article here: https://lnkd.in/eF_9PJp9

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Excited to give this talk! Lots of interesting challenges and learnings along the way from POC to production to making slides. Zefr is at the forefront of using LLMs to power the highest quality, lowest cost social media measurement platform in the world. The pace of change in Gen AI is so fast my slide updates from last week are already stale. Knew I should have procrastinated!

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The future of gaming is taking a revolutionary turn with the advent of generative AI. Generative AI not only empowers game developers to create dynamic, ever-evolving worlds but also provides advertisers with unprecedented opportunities for targeted and immersive brand integrations. By leveraging machine learning and algorithms, in-game advertising becomes more personalized, seamlessly integrated, and contextually relevant to players' experiences. #Gaming #GenAI #InGameAdvertising

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Grass Valley's Triumph: Zero Crack Reports Received with Digital.ai 🛡️ Grass Valley, the leader in live media and entertainment technology, has transformed its software security landscape with Digital.ai. By lowering piracy, they've not only avoided revenue loss but also raised team productivity and morale of their development team, enhanced their reputation for safe and secure software, and dramatically increased the most valuable asset of all: customer trust. Dive into their inspiring story here: https://bit.ly/3z7kpxr

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It’s always important to share as much information as possible to create opportunities for #Monetization. As the #Programmatic buy side adapts more to the larger streaming ecosystem with more targeting of shows, genres, etc., #FAST owners need to understand that when you don’t include these, platforms simply won’t bid. This hurts chances for both impressions and potential greater eCPM’s through competition. Platforms will target this way and it lessens the inventory pool. However, saavy buyers not only use that as one small tactic of larger CTV plan with many tactics like channel and genre, but they would usually also be willing to pay more for a smaller inventory pool as long as it’s performing. It’s simple economics of supply and demand. https://lnkd.in/d7rTcWNk

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Discover how StreamAlive's new Twitch integration transforms live streams with interactive features like live polls, word clouds, interactive maps, and more, enhancing viewer engagement directly from the chat. Read the Latest full News - https://lnkd.in/dsvwpgrM #MarTech #MarTechedge #StreamAlive #TwitchIntegration #AudienceEngagement #LivePolls #WordClouds #InteractiveMaps #StreamerTools

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It appears there may not be a "year of gaming," but rather that the marketing channel will experience gradual, steady growth over time. Gaming is already so ubiquitous in our culture. In fact, more Gen Zers play video games than eat breakfast. (Now, that's saying something) 🎮 Today's marketers are learning other ways to reach gamers beyond in-game advertisements and publishers are starting to place ads in premium console titles. At the rate it's going, it's safe to say that the "year of gaming" could become a "decade of gaming." #YearOfGaming #Gaming #GameAdvertising

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A popular topic of discussion at this year’s Cannes Lions Festival of Creativity, which officially wraps up today, was advertising on streaming platforms. As linear television audiences continue to decline, causing a choppy ad market, there are real questions about whether ad-supported streaming can make up the difference. But there are reasons to be optimistic about the future of ad-supported streaming. In May'23 Antenna observed only Peacock and Hulu with majority of Gross Additions -- meaning new paying subscribers, including those converted from trials -- opting into ad-supported plans. Cut to May'24 and the list expands to include Peacock, Hulu, Discovery+, Disney+, and Paramount+. Read more on the Antenna Insights Blog... https://lnkd.in/euAbC98H #svod #avod #adsupportedstreaming #streamingvideo #mediadata #streamingdata #videoadvertising #subscriptionvideo #subscriptioneconomy

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In the wake of the recently announced Artificial Superintelligence Alliance https://lnkd.in/dDTdPUwe Dr. Ben Goertzel clarifies the crucial role of HyperCycle in achieving true AGI by enabling emergence in the complexity of several small agents interactions, stating that this cannot be acheived with any of the existing ledger based blockchains. Listen in to this exciting conversation with the founder of Hypercycle, Toufi Saliba - hosted by the one and only Nicholas Black. Ben and Toufi have been working together for a long time to build the right "rails" for the Artificial Superintelligence that SingularityNET champions. The ASI token will run on Hypercycle enabling the Superintelligence to evolve by enabling software agents to acheive complex tasks on the completely decentralized, uniquely pure peer-to-peer computational network. https://lnkd.in/dZJdvN7t #agi #asi #SingularityNET #HyperCycle

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Providential Media is launching its all-in-one fan engagement SaaS platform which will feature: ·Snipitz, a proprietary interactive video player for live and video-on-demand streaming that allows fans to have more control of their viewing experience from accessing different viewing angles to alternate content to a variety of interactive feeds. ·rikodi, a user-generated content experience that leverages the power of memories to turn global fans into content creators. Clients gain a library of compelling content while understanding fans on a more emotional level. · A geo-targeted rewards platform customized for each client to reach fans around the world based on their lifestyle habits; and ·Data modules compiled from all three experiences to help deliver more hyper-personalized content and ads for fans and better ROI for clients and sponsors. In addition to Denny Darmo and Andrew Naugher the team includes: Ryan Frank, president and co-founder: Strategic partnership executive with Meta and Amazon, working with top sports organizations such as the NFL, UFC, NBA, and NASCAR. Son Tran, chief technology officer and co-founder: Contributed to the acquisition of IP Mobile by Cisco for $425M and subsequently built the VoIP division from zero to multi-billion dollar business in four years. He holds nine issued patents in virtual reality, network routing, and VoIP. Andrew Coy Lombardi, chief product officer and co-founder: An Emmy-award winning production executive at the NBA for 10-plus years. Successful exit with CineSport, the first-ever online video syndication platform to distribute sports highlights to over 500 media websites. Darryl Haberman, senior vice president, product strategy/client success: A well-respected 25-year sports executive with fan engagement and revenue strategy roles at the National Hockey League, Major League Baseball Advanced Media and Disney Streaming Services. Ken Troupe, head of business development: 20 years of sports industry experience. Executive positions included the Texas Rangers, New York Giants, Dallas Stars, Arizona Coyotes, plus serving as a sales training consultant for various teams and organizations. Tom Sheridan, senior business development: Nearly 30 years working with organizations such as the Chicago White Sox, Chicago Bulls and Balmoral Racetrack. A respected trainer to numerous sports organizations and Steering Committee member for the National Sports Forum Darmo and Tran will be traveling to Taipei, Taiwan in early August to present during ASPN Sports Tech Accelerator Demo Day which helps companies expand into the APAC region. “The significant interest for our solutions both in the U.S. and overseas has clearly demonstrated the need for our approach,” says Darmo. “It’s also exciting to be in discussions with innovative sports organizations as well as other potential strategic partners who believe in our mission and want to enhance our suite of fan engagement products.” https://lnkd.in/gzFdSSpr

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According to Bloomberg, the strategic synergy between mobile gaming and podcast advertising is driving impressive results. 🎧📱🎮 This innovative approach capitalizes on the engaged audience of mobile gamers, seamlessly integrating podcast promotions into the gaming experience. It's a win-win strategy that highlights the power of cross-platform advertising and the importance of meeting audiences where they are. #MobileGaming #InGameAdvertising #CrossPlatformAdvertising

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