About
Employer branding attracts better talent at…
Articles by James
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Six Things I Learned from 10 Employer Brand Breakdowns
Six Things I Learned from 10 Employer Brand Breakdowns
By James Ellis
Contributions
Activity
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Do you ever get overwhelmed by all the studies, frameworks, opinions, and articles that exist to tell you how to be a better workplace, employee, or…
Do you ever get overwhelmed by all the studies, frameworks, opinions, and articles that exist to tell you how to be a better workplace, employee, or…
Liked by James Ellis
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A experiência de fazer parte de um júri internacional é muito incrível e inspiradora. Incrível porque tudo que a gente vê, conhece e estuda aqui, se…
A experiência de fazer parte de um júri internacional é muito incrível e inspiradora. Incrível porque tudo que a gente vê, conhece e estuda aqui, se…
Liked by James Ellis
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I don’t understand b2b podcasters who spend tons of money on production studios or traveling for interviews, flashy trailers and social clips…
I don’t understand b2b podcasters who spend tons of money on production studios or traveling for interviews, flashy trailers and social clips…
Liked by James Ellis
Experience & Education
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Employer Brand Labs
View James’s full experience
See their title, tenure and more.
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Licenses & Certifications
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Google Analytics Individual Qualification
Google
Issued Expires
Volunteer Experience
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Marketing Chair
ATAP - Association of Talent Acquisition Professionals
- 1 year 1 month
Talent Acquisition Grows Companies
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Manager
IgniteChicago
- 6 months
Education
Managed the Chicago iteration of Ignite, which is like TEDx but much much more random.
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Co-chair
Parents@Groupon
- Present 6 years 7 months
Children
Publications
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The Employer Brand Handbook Vol 1: Working With Recruiters
SaltLab
See publicationYour Employer Brand Depends on Your Recruiters, So Get The Most Out Of Them
One part of employer branding is conceptual: positioning, value proposition, target segmentation and messaging, etc.
But another part is very very tactical: working with marketing teams, developing metrics, social media planning, etc. In this book, we go deep on how to work with recruiters: building relationships, developing projects they value, how to service them so that they help you.
The…Your Employer Brand Depends on Your Recruiters, So Get The Most Out Of Them
One part of employer branding is conceptual: positioning, value proposition, target segmentation and messaging, etc.
But another part is very very tactical: working with marketing teams, developing metrics, social media planning, etc. In this book, we go deep on how to work with recruiters: building relationships, developing projects they value, how to service them so that they help you.
The handbook which walks you step-by-step through the projects you need to build great relationships with recruiters and train them how to support your brand.
This book includes checklists, examples and emails you can copy and paste immediately to turn your recruiters onto advocates and fans. All the things that I learned and built over the last five years as both an in-house employer brand owner, and as a consultant to companies large and small.
Get the know how and the edge in leveraging recruiters. -
RecruitingContent
See publicationIf you or your company is looking to attract and recruit the best (without having to pay the most), the answer is not to play “follow the leader” and do what everyone else does. You start by challenging your underlying beliefs on how to recruit.
This book, based on content from RecruitingContent.com, was designed from the ground up to challenge the industry’s beliefs and recruit better. -
Content Management Systems: Tools of the Trade
Glashaus
Overall, the book tackles crucial technical issues that anyone involved in a CMS must face, but the pitch is accessible to most readers interested in the highly complex , and highly fascinating world of CMS
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Projects
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Content Marketing World 2016
See projectSpoke at CMWorld on a panel about hiring content marketing talent and developing teams.
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Recruiting Content Framework
See projectCreator of the first content marketing framework for recruitment marketing professionals. It helps companies focus their attention to ideas that matter to the prospects they most want to reach and sets the stage for a bulletproof content strategy.
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ContentJam 2015
See projectFrom ContentJam 2015, this presentation covers some easy low-hanging tricks to help promote your content to a wider audience effectively.
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How Content Impacts Applications
See projectInfographic illustrating how recruiting content impacts applications
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RecruitingContent.com
See projectA true shift in thought leadership. Using snack-sized content in a very visual and sharable format, get more people to take the power of content seriously in the recruiting space.
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TCHRA Conference 2015
See projectPresented data proving that content increased applications for some of the most selective applicants.
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SHRM-Atlanta 2015
See projectPresented on the power of content and social media in attracting and engaging prospects and compelling applications at every career stage. Surveys indicated it was one of the best-reviewed sessions at the conference.
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APNA Conference, Chicago 2014
Presenting on Digital Strategy to business owners from around the country
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ClickZ, Chicago 2014
See projectPresented on social media metrics to marketing professionals from around the country
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ContentJam 2014
Presented "Google Analytics Without Fear" to content marketing professionals
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EventTech 2013
See projectPresented "Using technology to build a 12-month corporate communication campaign" in Las Vegas
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ContentJam 2013
Presented "Google Analytics for Content Marketers" to help them better understand their audiences.
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Google Analytics for Small Business
Writing a book on Google Analytics specific to small business owners/managers. Got a small business you'd like us to talk about? Let us know!
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Recommendations received
35 people have recommended James
Join now to viewMore activity by James
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Episode 21 of The Unlocked Podcast is now available on Spotify for Podcasters! If you missed out, or like podcasts like I do, tune in to watch the…
Episode 21 of The Unlocked Podcast is now available on Spotify for Podcasters! If you missed out, or like podcasts like I do, tune in to watch the…
Liked by James Ellis
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Competition is when two companies offer the same thing. So they have to out-spend each other on advertising and packaging and promotions. That…
Competition is when two companies offer the same thing. So they have to out-spend each other on advertising and packaging and promotions. That…
Liked by James Ellis
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Competition is when two companies offer the same thing. So they have to out-spend each other on advertising and packaging and promotions. That…
Competition is when two companies offer the same thing. So they have to out-spend each other on advertising and packaging and promotions. That…
Posted by James Ellis
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Yesterday I did something cool! I started my morning on the beach in Santa Monica and ended the day on the sand with Mike Stafiej in Norfolk, VA!…
Yesterday I did something cool! I started my morning on the beach in Santa Monica and ended the day on the sand with Mike Stafiej in Norfolk, VA!…
Liked by James Ellis
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Hey everyone! I know I’ve been a bit quiet on here lately, but it’s for a very good reason. I’ve been deeply immersed in planning and prepping for…
Hey everyone! I know I’ve been a bit quiet on here lately, but it’s for a very good reason. I’ve been deeply immersed in planning and prepping for…
Liked by James Ellis
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2012, I started reaching out to magazine editors, radio hosts and producers to pitch my desire to address concepts concerning the workplace. The…
2012, I started reaching out to magazine editors, radio hosts and producers to pitch my desire to address concepts concerning the workplace. The…
Liked by James Ellis
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Well I suppose now is as good a time as any to reveal true commitment. My fear is that lately the world has been thinking it’s having one…
Well I suppose now is as good a time as any to reveal true commitment. My fear is that lately the world has been thinking it’s having one…
Liked by James Ellis
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