Steve Petersen (He/Him)

By prioritizing mobile optimization, you will create a seamless and user-friendly shopping experience for your customers, ultimately driving higher conversion rates and boosting your online retail business. Read more 👉 https://lttr.ai/AR8x1 #B2BEcommerce #ecommerce #BoostEcommerceSales #AmericanECommerceGroup #AmericanECommerceFirm #SendingFollowUpEmails #FastLoadingSpeeds #DrivingOrganicTraffic #ECommerceSuccess

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There is a reason why luxury developments include "naming" within their branding. Listen to see how you could implement this marketing tactic into your business in the latest episode of In The Design Lounge. *latest episode here: https://lnkd.in/gCMFGY7u #InTheDesignLounge #branding #marketingtactic #realestatemarketing #marketingideas #brandingideas #brandstrategy

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Leverage the principle of authority by incorporating professional certifications and accolades into your vehicle wrap design. When potential customers see these endorsements, they’re more likely to trust and choose your service over others. Make every pass-by a pitch. #marketing #branding #advertising

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Hitting the road? Don't miss the latest Drivetime Marketing podcast episode, designed specifically for busy casino marketers like you! 🎧 I'm talking about brand risk management and how to protect your casino's reputation in the digital age. Tune in for actionable insights and real-world examples. #casinomarketing #casinobranding #brandmanagement #marketingontherun #podcast

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The hard truth is that markets have ebbs and flows, and leaders must meet any given moment with the action it demands. #GoodBetterBastBrand wearebast.com https://loom.ly/2MEkTFc

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What do you do when Oprah Winfrey mentions your business on her show, and an onslaught of PR creates a tidal wave of demand, but you’re in the middle of a pandemic and can’t get the inventory you need? I got to chat with Robb Akridge, PhD (aka Dr. Robb), the multifaceted scientist, self-described nerd, and entrepreneur known for the Philips Sonicare toothbrush and co-founding Clarisonic. His expertise spans botany, HIV-1, gum disease, and skincare. Currently, he’s making waves with OPULUS Beauty Labs, hailed by TIME as one of the top 100 inventions of 2021 and dubbed the “Nespresso of skincare.” In this episode of the Up Arrow Podcast by Elumynt, Dr. Robb and I dig into: ✅ Why you should bridge the gap between science and consumers ✅ How to use visual representations to simplify complex scientific concepts ✅ Why OPULUS Beauty was recognized by TIME as one of the top 100 inventions of 2021 (and a demonstration of their unique approach to creating fresh, potent skincare products) ✅ How to deal with supply chain issues following a massive surge of PR (and the role that Oprah played in their success) ✅ Dr. Robb’s insights into the evolving landscape of advertising and marketing (including his insights from Clarisonic and Sonicare) ✅ How to use the power of influencers and their impact on brand to create popularity (and ultimately sales) ✅ How to use TikTok Affiliates to grow your ecommerce store and the brilliant work of Jordan Ericksen ✅ Why Malcolm Gladwell’s book, Outliers, continues to prove itself true ✅ The lessons Dr. Robb learned from multiple appearances on QVC and how to use them to accelerate your brand Plus, and as always, we get into a little of the personal stuff as we talk about Dr. Robb’s personal drive and enduring belief that helped him achieve his goals despite challenges, his radical innovations in HIV management in impoverished nations, and his environmental efforts to improve salmon habitats on his property. You can watch the video here: https://lnkd.in/gFtxgXNd Also, a special thank you to Bobby DiFazio, with MediaScale Partners, for introducing me to Dr. Robb. #DTC #retail #ecommerce #retailstrategy #digitalmarketing #shopify #ecommercetips #ecommercemarketing #podcast #entrepreneurship #marketingandadvertising #commerce #dtcmarketing

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Tone and messaging add a lot of nuance to "creative". They say the things a logo, color palette, and layout can’t. #BBACreative wearebast.com https://loom.ly/t7tZOZk

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Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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Local Consumer Review Survey 2024: Trends, Behaviors, and Platforms Explored - https://buff.ly/2jWbyZ0 - Don't think reviews matter? They certainly do. Make sure you have a plan for how to get reviews across multiple platforms. It will make a difference in your sales revenue.

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There’s power in “practical promo”— stop wasting your marketing funds on products that are being thrown away or donated. Here are 3 things your branded merch should be doing 👇🏼 1. Driving Engagement Your branded merchandise should be designed to actively engage your audience. This goes beyond the initial interaction and aims to create an ongoing relationship with your brand. 2. Creating Connection Branded merchandise serves as a powerful tool to create a meaningful connection between your brand and your audience. To achieve this, focus on items that resonate with your target demographic, align with their values, and evoke positive emotions. Use your merchandise to tell a story about your brand, its mission, or the shared values you have with your customers. This emotional connection not only strengthens brand loyalty but also fosters a sense of community among your audience. 3. Making a Lasting Impression Opt for high-quality and unique merchandise that stands out. Consider the overall design, functionality, and durability of the items to ensure they have a lasting impact. Additionally, think about the presentation of your merchandise. A well-thought-out presentation enhances the perceived value of the merchandise, making it more memorable. - Kenneth Cameron Promo - A full-service promotional product brokerage specializing in the Real Estate, Retail, Hospitality and Craft Beverage industries. Over 30,000,000 items from over 1,000,000 suppliers. We beat 99% of our competition’s prices 100% of the time™

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How to Capture Big Corporate Clients for Your Photo Booth Business Discover strategies for attracting big corporate clients to your photo booth rental business and increasing your earnings. Learn how to approach these clients, communicate effectively, and provide the experience they're looking for. Templates and tips included! #PhotoBoothBusiness #CorporateClients #EventMarketing #BusinessGrowth #CorporateEvents #ClientAcquisition #MarketingStrategy #NetworkingTips #CustomerExperience #EventIndustry

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Many Hospitality vendors are being ignored. 😴 Failing to capture the attention of prospects. Why? Their messaging is putting them to sleep. 🥱 Are you struggling to create a buzz in a crowded marketplace? Check out our recent post on 3 smoking hot creative ideas for Hospitality vendors. 🔥 Check below in the comments. . . . #hotelsupplier #hotelvendor #b2bhospitality #hospitalityb2b

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Print marketing continues to hold its ground with timeless appeal and lasting impact. From brochures and flyers to business cards and posters, print materials offer a tactile experience that resonates with audiences on a deeper level. The tactile nature of print evokes emotions, builds trust, and leaves a memorable impression that digital ads often can't match. Embrace the enduring charm of print marketing to complement your digital efforts and achieve a well-rounded marketing strategy that stands the test of time. #advertisingandmarketing #directmail

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