Allentown, Pennsylvania, United States
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About
Articles by Matt
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Pink Media Performance: 10 Million Video Views
Pink Media Performance: 10 Million Video Views
By Matt Skallerud
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LGBTQ+ Branding, Marketing, Advertising, Social Media & PR in One Powerhouse Strategy
LGBTQ+ Branding, Marketing, Advertising, Social Media & PR in One Powerhouse Strategy
By Matt Skallerud
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Hello and Happy March 2024 from Pink Media: A Company With Influence!
Hello and Happy March 2024 from Pink Media: A Company With Influence!
By Matt Skallerud
Contributions
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How can you enhance your thought leadership through professional communication?
Consider a content strategy that includes interviewing key business leaders in your industry. You can use both a blog format and video format, keeping the interview short and sweet so that you can ensure key points in the interview are heard.
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What are the most effective ways to increase engagement on Facebook?
Change your login persona to your Facebook business page, and then go through and engage with those you're following as if you were engaging with them as yourself... like, comment and share those posts that you both like and that are well aligned with your business. Doing this simple step a few times each week will help turn your Facebook business page feed from a one-way conversation where you speak AT your audience, to a two-way conversation where you're engaged and speaking WITH your audience. This audience will then notice you're engaged with them and engage with you back, increasing your posts' visibility, as measured in impressions, reach and click-throughs.
Activity
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Wow, this is terrible news! Shout-out to our friends at Pink Media who are navigating this. www.iLove.gay was the very first DotGay site on the…
Wow, this is terrible news! Shout-out to our friends at Pink Media who are navigating this. www.iLove.gay was the very first DotGay site on the…
Liked by Matt Skallerud
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Today marks Fred Dixon's first day as our President and CEO. Help us welcome him to the Brand USA team. 👏 We are excited about the expertise and…
Today marks Fred Dixon's first day as our President and CEO. Help us welcome him to the Brand USA team. 👏 We are excited about the expertise and…
Liked by Matt Skallerud
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✨ Proud to feature Ben Kearney from Tesco in our Pride. Purpose. Progress... campaign! 🌈 Ben shares his inspiring journey and the impactful…
✨ Proud to feature Ben Kearney from Tesco in our Pride. Purpose. Progress... campaign! 🌈 Ben shares his inspiring journey and the impactful…
Liked by Matt Skallerud
Experience & Education
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Pink Media
View Matt’s full experience
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Publications
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LA LGBT Marketing Conference
Pink Banana Media
See publicationBrief post coverage of 2010 LGBT Marketing Conference in Los Angeles.
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Social Media HOW-TO Guide
Pink Banana Media
See publicationBased upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.
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Gay Market Report
Pink Banana Media
See publicationDesigned to both educate and guide you through the many opportunities available in the gay & lesbian media marketplace today, it includes information and resources on the following topics of interest to you...
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Echelon Magazine
Echelon Business Media Inc.
I am Editor in Chief of Echelon Magazine, a national publication serving the LGBT business community.
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Had SUCH a fun week at Startupfest in Montreal last week. Thank you QueerTech, Naoufel Testaouni, and Eustacio Andy Saldaña for making it all…
Had SUCH a fun week at Startupfest in Montreal last week. Thank you QueerTech, Naoufel Testaouni, and Eustacio Andy Saldaña for making it all…
Liked by Matt Skallerud
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🏳️🌈 🏳️⚧️ Pride Month may be over but supporting the #2SLGBTQ+ community is really 365. The Business Development team I work for at TD works…
🏳️🌈 🏳️⚧️ Pride Month may be over but supporting the #2SLGBTQ+ community is really 365. The Business Development team I work for at TD works…
Liked by Matt Skallerud
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Thrilled to be at the TTG Media Pride Travel event this evening in London. Looking forward it hearing more about the LGBTQ+ travel world…
Thrilled to be at the TTG Media Pride Travel event this evening in London. Looking forward it hearing more about the LGBTQ+ travel world…
Liked by Matt Skallerud
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Shout out to David Breisch, CDME, Juliet Velazquez, CDME and the whole 30 under 30 network - I’m so proud to be a part of this group - and to have…
Shout out to David Breisch, CDME, Juliet Velazquez, CDME and the whole 30 under 30 network - I’m so proud to be a part of this group - and to have…
Liked by Matt Skallerud
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The world around us has painted a very narrow picture of what a leader can look like, one that doesn’t recognise that so much of what Queer people go…
The world around us has painted a very narrow picture of what a leader can look like, one that doesn’t recognise that so much of what Queer people go…
Liked by Matt Skallerud
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Travel campaigns with Gaydio reach audiences traditional advertising campaigns just cannot reach!
Travel campaigns with Gaydio reach audiences traditional advertising campaigns just cannot reach!
Liked by Matt Skallerud
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Heading to Tampa in the morning for the annual Destinations International conference! This one will be special for me, as I completed the CDME…
Heading to Tampa in the morning for the annual Destinations International conference! This one will be special for me, as I completed the CDME…
Liked by Matt Skallerud
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Throwback to last Wednesday when we all had so much to celebrate*... and no-one more so than these fabulous and very happy folks at the Thinkbox TV…
Throwback to last Wednesday when we all had so much to celebrate*... and no-one more so than these fabulous and very happy folks at the Thinkbox TV…
Liked by Matt Skallerud
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It was an incredible experience to be back in Bogotá, Colombia for the Cámara de la Diversidad 2024 WeTrade Conference last week! This event is a…
It was an incredible experience to be back in Bogotá, Colombia for the Cámara de la Diversidad 2024 WeTrade Conference last week! This event is a…
Liked by Matt Skallerud
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Playing tourist in your city is always fun! I remember going to Navy Pier as a kid with my parents. Saturday evening, I had the pleasure of…
Playing tourist in your city is always fun! I remember going to Navy Pier as a kid with my parents. Saturday evening, I had the pleasure of…
Liked by Matt Skallerud
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Join us in creating an impactful LGBTQ+ Tourism Language Guide for the tourism industry. 📃🏳️🌈 This IGLTA Foundation initiative will provide…
Join us in creating an impactful LGBTQ+ Tourism Language Guide for the tourism industry. 📃🏳️🌈 This IGLTA Foundation initiative will provide…
Liked by Matt Skallerud
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It’s amazing to me how quickly things can change with one slight shift in social media strategy! That first video hit 500k in just a few days and the…
It’s amazing to me how quickly things can change with one slight shift in social media strategy! That first video hit 500k in just a few days and the…
Liked by Matt Skallerud
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Last week, it was my great honour and pleasure to be asked to present a #ThoughtLeadership session at the inaugural LGBTQ Lawyers’ Programme (“The…
Last week, it was my great honour and pleasure to be asked to present a #ThoughtLeadership session at the inaugural LGBTQ Lawyers’ Programme (“The…
Liked by Matt Skallerud
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Massive thank you to Trans History Week for inviting me to share some wisdom at TikTok HQ! In just a year, 🏳️⚧️Marty Davies got this milestone off…
Massive thank you to Trans History Week for inviting me to share some wisdom at TikTok HQ! In just a year, 🏳️⚧️Marty Davies got this milestone off…
Liked by Matt Skallerud
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