San Diego, California, United States
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Articles by Cory
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7 Powerful (& Easy!) Marketing Ideas for Hotel Vendors
7 Powerful (& Easy!) Marketing Ideas for Hotel Vendors
By Cory Falter
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Social Selling Made Easy - A Beginner's Guide for Hotel Sales Pros
Social Selling Made Easy - A Beginner's Guide for Hotel Sales Pros
By Cory Falter
Contributions
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You’re designing a professional email template. How can you ensure it’s effective and engaging?
Ironically, we avoid using templates in our email outreach. We get a much better engagement when our B2B emails look like they come personally from a salesperson, even though we use automation. Using snappy subject lines (under 5 words ) helps engage the recipient, enticing them to read more. Additionally, we rarely send promotions or offers. As long as we send entertaining or value-packed emails, we'll continue to stay "subscribed" and further build trust over several months. In my humble opinion, less-templated emails are the way forward.
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𝙁𝙧𝙚𝙨𝙝 𝙄𝙙𝙚𝙖𝙨 𝙩𝙤 𝙍𝙚𝙞𝙣𝙫𝙚𝙣𝙩 𝙔𝙤𝙪𝙧 𝙎𝙪𝙢𝙢𝙚𝙧 𝘾𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙍𝙚𝙩𝙧𝙚𝙖𝙩 Struggling to create a memorable summer…
𝙁𝙧𝙚𝙨𝙝 𝙄𝙙𝙚𝙖𝙨 𝙩𝙤 𝙍𝙚𝙞𝙣𝙫𝙚𝙣𝙩 𝙔𝙤𝙪𝙧 𝙎𝙪𝙢𝙢𝙚𝙧 𝘾𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙍𝙚𝙩𝙧𝙚𝙖𝙩 Struggling to create a memorable summer…
Liked by Cory Falter
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𝐖𝐚𝐧𝐧𝐚 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐠𝐮𝐞𝐬𝐭𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐰𝐢𝐥𝐥 𝐟𝐨𝐥𝐥𝐨𝐰! Make…
𝐖𝐚𝐧𝐧𝐚 𝐬𝐜𝐚𝐥𝐞 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐭𝐡𝐞 𝐠𝐮𝐞𝐬𝐭𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐰𝐢𝐥𝐥 𝐟𝐨𝐥𝐥𝐨𝐰! Make…
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