Richie Proud

One in five consumers who purchase frozen food items usually buy a store-brand product, and that figure is growing, according to “The Power of Frozen 2023” report from the American Frozen Food Institute (AFFI) and FMI- The Food Industry Association. The big factor turning the eyes of consumers toward private label products, unsurprisingly, is price. While private label and national-brand frozen products each saw unit share erosion in 2023 — down 3% for private label and down 5.4% for national brands — both segments saw dollar sales grow 7.7% during the prior year. Also notable is the rather weak brand loyalty that consumers have within frozen food despite the category’s having some long-standing national brands. The AFFI report found that 20% of consumers usually purchase private label frozen food products, while 16% said that they prefer national brands. Nearly four in 10 said that brand preference varies by item, and 26% had no brand preference. | Progressive Grocer https://lnkd.in/gFZEj_j3 #retail #supermarkets #frozenfoods #storebrands #privatelabel #consumers

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SAFE NOTES ARE NOW UNSAFE... OK so what is going to happen to the money that was poured into CPG Brands via these supposed SAFE Notes? Issue is that no priced round took place and now it is likely if it did happen it would be at a fraction of the valuation that was contemplated leading to massive dilution for the founder. Many have a cap...few have a floor. and unless they are converted it will be impossible to raise new money at any valuation. #cpg #safenotes #fundraising

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I am excited when Walmart innovates. The launch of their new Better Goods food brand is bringing innovation, a new private label brand, and new price points to their shelves. This is a smart move at a time when shoppers are changing stores to save money. I know people who have said they would not buy private-label food from Walmart. With this new launch of more than 300 products, there will be many new interesting and tasty products for shoppers to try. This is worth watching. #foodstrategy #foodandbeverage #foodinnovation

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3 Cannabis Product KPIs- most operators don't look at Whether you're a dispensary or a vertically integrated operator, understanding how customers interact with your products is crucial for making assortment decisions and monitoring loyalty. You've likely seen products hit the shelves with a bang, only for sales to fizzle out within 60 days. This often happens because the product fails to drive repeat purchases from most customers. Track these three key performance indicators (KPIs) 1. Follow-up Purchase Rate (%): How many transactions containing Product X resulted in a subsequent purchase from the same customer, regardless of the product? 2. Repeat Purchase Rate (%): How many orders containing Product X resulted in a repeat purchase of the same product? This metric is especially important for vertically integrated brands or products where you want to cultivate customer loyalty. 3. Customer Lifetime Value ($): What is the annual value of customers who bought Product X during their first visit? Where do you apply these insights? → Customer acquisition and retention campaigns →In-store product placement and merchandising → With budtenders and store managers to build selling confidence. These KPIs provide valuable insights into what products are selling, when, and to whom. While budtenders and managers may instinctively know the top-selling brands or products, these metrics unveil hidden gems or underperformers that deserve closer attention. These KPIs can help you/your teams make data-driven decisions that optimize your product mix, improve customer experiences, and ultimately drive revenue growth.

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🚨 Insightful DEA Report: Illicit marijuana flowers average a THC potency of 16%. 🌿💨 This statistic underscores a significant advantage of purchasing from licensed dispensaries—quality and safety. Unlike the unregulated market, dispensaries offer products that are tested, compliant, and consistent in their THC content. This not only ensures a safer consumer experience but also supports the legal cannabis industry committed to high standards. Why risk the unknown? Choose quality, safety, and reliability every time with dispensary-bought cannabis. Let's advocate for more informed consumer choices and support regulations that emphasize these benefits. Stay informed and choose wisely. #CannabisIndustry #ConsumerSafety #DispensaryQuality #THCPotency #RegulatedCannabis

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In the CPG industry it's not about how many doors/stores you get into it's about the quality of stores you get into. I look forward to building relationships with every retailer/buyer. Even though you may not be in a large bix box store at the moment focus on building relationships with independent retailers first then go from there. Building a personal brand helps out a lot in business. This is crucial to let buyers know about you and your products and why you started your business. #retail #growth #business #sales #mindset #businessgoals #businessrelationships #connection #integrity #cpg #startup

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In 2024, you shouldn't need a PhD in #deductions and distributor policies to launch (profitably) on KeHE Distributors. 👇 We walk through the major costs and best practices for #CPG brands distributing through KeHE, and the Confido team is here to support brands every step of the journey. https://lnkd.in/eynMt4RQ

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Kroger is the largest seller of Sushi in the United States, and it isn’t particularly close. Most consumers and many in the industry don’t fully understand the forces driving this business model. The “Sushi Model” in retail grocery is simple: outsource the supply chain and execution to a 3rd party who are experts in their field, and set the program to the closest thing to “autopilot” as possible. Retailers typically take in between 18%-30% of all sales on this model, with no exposure to labor, shrink/spoils or supply expenses. In other words, the gross margin and the net contribution margin are almost exactly the same. This Cost Certainty is worth its weight in gold to a retail grocer. When I was CMO at Lucky Market (before we were majority acquired by Kroger) Sushi was the most profitable category we had on a percentage CM basis, and we didn’t even manage it. We were one of the first retailers to try and actively push for more of this business by promoting $5 sushi Tuesdays and a variety of other dynamic pricing deals. With the rising cost of labor, we’re going to see more and more of this “consignment” model proliferating through retail grocery. In the near future there will be outsourced grab and go “concessions” of salads, wraps, sandwiches, and a wide range of other offerings. We’re also going to see collaborations between retail grocery and restaurant chains in this space, especially with better-for-you product. The likes of Sweetgreen etc. have a huge win-win growth opportunity with the right retailer partners #innovation #sushi #cpg Pod Foods Business Insider Dirty Hands

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I can think of no better trend than culinary professionals, influencers, and tastemakers finally saying out loud that high-quality processed foods are as good, if not better, than made-fresh-from-scratch ingredients. Just as I don't expect others to agree with me on politics, books, and movies, I don't expect everyone to enjoy repetitive cooking tasks. What I find meditative and satisfying others find tedious, boring, and pointless. Fair enough! We need high-quality processed goods so that everyone can enjoy exceptional food every day for every meal. IT IS POSSIBLE! It's time to demand that our food processing infrastructure deliver fresh, flavorful, nutritious ingredients that are both affordable and save time. https://lnkd.in/gCcwZBPY

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Exciting times in the retail sector as Walmart steps up its game! With their new premium line, Bettergoods, they're not just expanding their offerings but redefining their brand to cater to a broader audience. How will this shake up the competition with giants like Trader Joe's and Whole Foods Market? #RetailRebrand #MarketCompetition #Bettergoods

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Kefir-- a fermented dairy beverage-- is rising in popularity. I weigh in on this good-for-you drink in this article via Layla Khoury-Hanold via Food Network where it takes about: --What is kefir? --How is kefir made? --What does kefir taste like? --Health benefits --The difference between kefir and yogurt --And of course, HOW to pronounce it!

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latest Snaxshot are you even ready?! 🌶 Momo-fuk-u takes everything back, best naive acting goes to Momofuku and marguerite mariscal just agreeing to everything, WOW! 📈Boisson retail is no more but NA continues to grow 🛒 Erewhon's RTD is apparently debuting in over 100 stores in SoCal 🍻Liquid Death, Not Beer and the vice-fication of water 👀Dr Smood Group's doubling down in CPG CURATION OF NEW BRANDS + MORE! immi's ramen-ventions: a category outlook

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Full volume recovery for #packagedfood could take upwards of 18 months as consumers struggle to adjust to higher prices due to #inflation -- requiring #CPG companies to be more flexible and reinvest in their brands as they did during the pandemic, and forcing shareholders to practice patiences, warned General Mills CEO Jeff Harmening at Bernstein's 40th Annual Strategic Decisions Conference late last month. "#Investors have been waiting with bated breath and maybe more than a few members of management teams as well" for volumes across the packaged food landscape to recover after falling alongside rising prices in recent years and after cutbacks in #SNAP spending in March 2023, he said. And, they likely will need to wait a bit longer .... https://lnkd.in/eCjKu7z7 #foodnews #foodandbeverageindustry #CPGindustry #sales

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AB InBev has reported a rise of 2.6% in first-quarter sales, in line with forecasts, but the impact of a roughly year-old U.S boycott of key brand Bud Light continued to hurt the brewer. AB InBev also sold slightly more beer than anticipated, with volumes falling 0.6% versus the 1% anticipated by analysts. Own beer volumes declined by 1.3%, while non-beer volumes rose by 3.5%. Read more https://lnkd.in/dCKmtukA

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I hear a lot of talk about the pricing of premium non-alcoholic beverages these days and I feel like a lot of it misses the mark by a large margin. (Shocking, I know, that I disagree with a lot of folks.)There is a definite need for some hard conversations around pricing and value in the NA space, for sure. The disconnect I see is precisely around the “value” question. Nearly all of the criticism coming from the legacy bev-alc world revolves around the fact that, well…there’s no alcohol there. THAT’S THE ENTIRE POINT! For someone that is choosing not to consume alcohol, regardless of the reason, whether it is pregnancy, recovery, moderation or whatever, THERE IS NO PERCEIVED VALUE WHATSOEVER TO THE ETHANOL CONTENT OF A BEVERAGE! Pegging the value of a non-alcoholic beverage to an alcoholic analogue is a fundamental category error.

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Who’s podcast can I go on?!? No one is discussing misleading food labels and lack of ingredient transparency in the "healthy meal" prep industry? 🎙️ There's a lot to unpack about how meals are labeled as organic and healthy while lacking true transparency. The days of genuine wellness seem to be fading, with gas, additives, and preservatives extending shelf lives up to 14 days or more 😤 Let's delve into this on a podcast! Message me if you're interested in shedding light on this crucial topic. 🥳 #Podcast #FoodIndustry #Transparency #Wellness #HealthyEating

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🚨FOOD INDUSTRY NEWS🚨 PepsiCo has reported quarterly earnings and revenue that beat analysts’ expectations, despite weaker U.S. demand caused by Quaker Oats recalls and backlash to higher prices for its drinks and snacks. Shares of the company fell more than 2% in morning trading. Earnings per share: $1.61 adjusted vs. $1.52 expected. Revenue: $18.25 billion vs. $18.07 billion expected. 🥤 #pepsico #earnings #inflation #foodindustry #newsletter

I am going to say this publicly one time and one time only. Please stop tarnishing the integrity of the CPG industry with rushing products to the market. What I mean by this is lying to customers, followers, influencers etc about your ingredients and nutritional analysis or lack there of. This effects other upcoming entrepreneurs by creating a illusion that the CPG is easier than what it really is. As a black man in this industry I take great offense to this because black owned businesses have to work very hard to get products into retail as it stands. In the past I've been told West Food Brands wasn't professional, however we've never lied to a customer not once especially about testing or ingredients. Come to think of it we've sent customers free products and apologized for any delays or inconvenience on our end. I don't care about your race or sexual orientation just please remember to have integrity in business. Going around lying to customers and followers about your products or ingredients is not cool. If you have not done proper lab testing of your products please take some time to get those things done. You should not be mass promoting on social. This post may come off has harsh but I rather you not lie to a customer, and get sued or worse someone gets sick. The CPG industry is not a get rich quick business it takes time. Any business you start takes time. I have been on LinkedIn more often the last year or so, and have seen many brands just dissappear no Instagram page now or posts on LinkedIn from the founders. The one thing I will tell you about business it's all about integrity and strong business acumen. You can have all the followers/hype you want and be out of business next week. Slow and steady wins the race. #community #engagement #collaboration #blackowned #blackownedbusiness #smallbusiness #customerservice #integrity #followers #development #creativity #mindset #cpg #strategy #operationalplanning #linkedincommunity #collaboration #wealthgap #culturalawarness #diversity #inclusion #financialinclusion

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🌿 Despite #high hopes, the #cannabis industry has faced significant challenges. Turns out, it's not as #dope as investors toked it'd be. 📉 The leading player, Curaleaf, saw its value drop from a peak of 💲11.5B in 2021 to 💲4B today, highlighting the downturn in #marijuana stocks. The #market: 💰 Total U.S. Cannabis Market (legal + illegal) is valued at 💲75B, while the the legal US TAM, currently 💲32B, expected to grow to 💲43B by 2027 (source: BDSA) 🗽Just the New York state TAM is a hefty $6 billion cannabis market (and if you've strolled through NYC lately, you'll know it's not just the hot dog vendors adding to the aroma). 🌿 🍺 In comparison, the U.S. #Alcohol Market was valued at $247B in 2021, with the beer market alone at $115 billion, a stark 8x times cannabis TAM. 💼 Diageo, the leader in the spirits market boasts a 💲76B market cap, 💲21B in revenue and over 💲4B in net income. AB InBev, the leader in beer, commands a 💲120B market cap, 💲60B revenue and 💲5B net income. Some analysts believe that if a cannabis leader emerges, it might eventually reach similar figures. A long way to go for Curaleaf and others... 🌍 Besides the US and Canada there's potential in Europe with countries like Germany, Poland, and the UK that loosening cannabis regulations. More are expected to come. The #issues: 💸 Profitability hurdles include prohibitive taxes, with cannabis businesses unable to deduct common expenses, resulting in significant tax burdens despite losses in net income. 🤝 Fragmentation plagues the industry, with no player holding substantial market share, signaling a potential need for consolidation through mergers. 📊 Data on major companies: 📈 Revenue (2023) Curaleaf - $1.35B Trulieve - $1.22B Green Thumb Industries (GTI) - $1.02B Verano - $879M Cresco Labs - $825M 💹 Gross Margin (2023): Trulieve Cannabis Corp. - 52% Verano Holdings - 51% Green Thumb Industries Inc. - 49% Cresco Labs Inc. - 48% Curaleaf Holdings, Inc. - 45% 💼 EBITDA (2023): Green Thumb Industries Inc. - $291M Verano Holdings - $284M Trulieve Cannabis Corp. - $263M Curaleaf Holdings, Inc. - $239M Cresco Labs Inc. - $125M 👥 Total Employees: Curaleaf Holdings, Inc. - 5,650 Trulieve Cannabis Corp. - 5,400 Green Thumb Industries Inc. - 4,561 Verano Holdings - 3,900 Cresco Labs Inc. - 2,760 💼 Market Cap (may 3rd 2024): Curaleaf Holdings, Inc. - $4.17B Green Thumb Industries Inc. - $3.13B Trulieve Cannabis Corp. - $2.33B Verano Holdings - $1.75B Cresco Labs Inc. - $1B Fast forward a decade, where do you envision the cannabis industry? Do you anticipate pharmaceutical companies making their mark in the cannabis market? Could tobacco or alcohol giants venture into cannabis diversification?

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