Richard Edelman

Understanding your stakeholders, their politics and priorities among many other things is essential for planning impactful engagement...tailored to your stakeholders. A not-one-size-fits-all world! Click below for insights from a brilliantly strategic colleague:

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Our annual Trust report on Business and Racial Justice is live! The headline? Republicans, Democrats, and Independents all benefit from intentional DEI programming. Trust is local, and people look to their employers to do what's right. Leaders, defend your investment by using the facts. Republicans, Democrats, and Independents agree that organizations leverage DEI initiatives to improve business outcomes, not to be exclusionary or push a political agenda (Republicans 52%, up 9 points; Democrats 75%, up 5 points; Independents 61%, up 1 point since last year).

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A new Nielsen report sheds light on the fastest-growing consumer demographic in the U.S. According to Jackie Liu of The Pollack Group, Asian American and Native Hawaiian/Pacific Islander audiences are a diverse powerhouse influencing culture and commerce. The report reinforces that understanding AANHPI communities requires nuanced insights beyond surface-level generalizations through data-backed trends and unique media habits. Jackie shares top takeaways on communicating authentically to diverse Asian audiences. Discover proven strategies for success by exploring the full report at the link below. 👇

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How do policymakers in D.C. and those who engage them get their information? It depends on their partisan leanings. Check out the results of Avōq's research below.

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In our recent "Meet the Media" session at Brands2Life, we were joined by Bloomberg’s Dave Lee, a respected technology columnist formerly with the BBC News and Financial Times. Dave discussed the challenges of #tech #journalism, emphasizing the need to simplify complex information without diluting the narrative, crucial for engaging a broad audience. One of the standout points of discussion, especially bearing in mind the recent explosion of #AI, was the evolving role of 'expertise' in the media, and how the rush to label professionals as 'experts' can obscure true #thoughtleadership. We also delved into the ethical and societal effects of technological advancements, discussing how journalists shape public understanding and discourse, a critical responsibility given the profound influence of technology on society. For more insights from this session and to understand how these discussions influence our approach to PR and media relations, check out my latest blog post: https://bit.ly/4a4QYJc. #MediaRelations #TechPR #EthicalTech #TechnologyPR

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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Avōq just released insightful research into the changing media preferences of D.C. policy insiders. LinkedIn is up, Twitter is down... but there is a lot more to it than that! To get a deeper look, download the topline and schedule a full briefing to learn what these changes mean for your policy communications strategy: https://lnkd.in/eMpRhMZh

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Some terrific insights in this story from ☀️Raza Shaikh at Launchpad Venture Group on angel investing in New England (plus NYC). This team has some amazing investment and exits, so I was thrilled to sit down for an interview. Raza confirms that age-old paradox that successful companies often emerge from economic downturns; as he notes, "most angels know that great companies are usually built or started in tougher times, and are more likely to succeed because they must be building something that somebody really needs." Check it out for more nuggets of wisdom, and thanks to Startup Boston for publishing the story! https://lnkd.in/gWx7quBR

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Food for thought - AI WILL impact your brand reputation. "To protect and strengthen brand reputation in an AI world, corporate and brand communications leaders need to start monitoring and influencing AI-powered answer engines and the large language models that underpin them." My colleague Brian Snyder authored this piece discussing AI reputation management and what brands should consider in the new AI era. Give it a read - you won't be disappointed. If you have questions or would like to discuss further, DM me! #AI #technology #brand #reputation

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In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech

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Curious about the opportunities and pitfalls in using AI for advocacy campaigns? I'll be participating in a panel discussion next Thursday (May 16) at 2:00 ET with some AI superstars. This webinar will be a great chance to introduce yourself to the world of AI and the dos and don'ts for using AI in your advocacy campaigns. Thank you to VoterVoice (Part of FiscalNote) for inviting me to be part of this event. I hope to "see" you there. #grassroots #advocacy #digitalstrategy #ai Rubenstein Impact Group, LLC FiscalNote

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Here I am referring to the old days of counting clippings and measuring space in articles as rudimentary forms of data collection and measurement. And contrasting that with now, where data science powers up so much of what we are doing in relation to solving reputation challenges. Whether it's making sense of a new policymaker environment, digging into sentiment around regulation or looking around corners to predict what's coming next, data is influencing decision-making at every step.

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From early adoption to ethical applications, three of WE’s leaders - Nitin Mantri, Laura Gillen and Tiffany Cook – unpack our latest #WEBrandsinMotion research, on how brands must bridge the AI expectation gap, with PRWeek.

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In advance of the Sunny Side of the Doc conference in La Rochelle kicking off June 24, BIG Media's Ronan Hand has some thoughts about producing documentaries that not only resonate with viewers, but that work for all parties financially. He looks at a concept that was introduced a few years back when big-budget docs were popular, but unsustainable in the long run, and provides a 2024 perspective. Read more about Ronan's "new chip 2.0" doc theory in Realscreen and be sure to let him know if you agree when you see him at Sunny Side! #documentaries #documentarybusiness #sunnysideofthedoc #streamingtv #newchipdocs #internationaltvbusiness

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Anyone who has founded and run a company knows the ups and downs of entrepreneurship. It was so fun to talk to Nate and Eric about their journey and also provide some insight on what PR is (and isn't). Thanks for having me! #thoughtleadership #entrepreurship

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Thanks for having me @PRWeekUS! It was a great discussion, especially because I was having it with my brilliant friend @sarafagen2. How can brands navigate political debates this cycle? Carefully. If you weigh in, ensure your position aligns with the company's values, understand the impact on employees and company culture, know how your consumer base feels, and map the consequences. Do it with that knowledge, and be prepared to stand by it. #PRWeekCrisisComms

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