Stefan Pollack

Los Angeles, California, United States Contact Info
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About

Stefan Pollack is a seasoned PR and marketing professional with over 30 years of…

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Experience & Education

  • The Pollack Group

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Volunteer Experience

Publications

  • Disrupted, From Gen Y to iGen: Communicating with the Next Generation

    Pacific Coast Creative

    Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade. It delivers strategic insights on how brands can navigate this new consumer-controlled environment.

    Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming…

    Disrupted is an exploration of the nature of the generation born during and after the great communications disruption of the last decade. It delivers strategic insights on how brands can navigate this new consumer-controlled environment.

    Disrupted focuses on the iGen generation, the generation born between 1994 and 2004 (often called Gen Z). In just a few short years, iGen will be joining Gen Y as a majority among digital natives. Their existing consumer behavior represents the upcoming mainstream environment.

    Disrupted insists that brands need to understand how iGen communicates and change brand communication to be relevant and accessible by consumers since traditional strategies and tactics are becoming obsolete.

    In iGen, I assert brands must gain trust with iGen by listening and becoming fluent in iGen’s language and habits, conversing through two-way genuine and authentic communication, and delivering on brand promises.

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Projects

Honors & Awards

  • Joseph Roos Community Service Award

    PRSA Los Angeles

    The Joseph Roos Community Service Award. Presented to Stefan Pollack, President of The Pollack PR Marketing Group, a PRSA-LA board member for nearly 24 years, former chapter president and dedicated community volunteer. Among his numerous volunteer contributions are serving as board member for national and local organizations such as Jewish Big Brothers Big Sisters Los Angeles, Century City Chamber of Commerce, The Maple Counseling Center, Make-A-Wish Foundation, USO and The Friends of the EXPO…

    The Joseph Roos Community Service Award. Presented to Stefan Pollack, President of The Pollack PR Marketing Group, a PRSA-LA board member for nearly 24 years, former chapter president and dedicated community volunteer. Among his numerous volunteer contributions are serving as board member for national and local organizations such as Jewish Big Brothers Big Sisters Los Angeles, Century City Chamber of Commerce, The Maple Counseling Center, Make-A-Wish Foundation, USO and The Friends of the EXPO Center. He is also the author of "Disrupted, From Gen Y to iGen: Communicating with the Next Generation," which exploration of the nature of the generation born during and after the great communications disruption of the last decade.

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