Paul Alexander

What are the primary sources impacting consumer purchase decisions? HUNTER set out to quantify them through an extensive research study, ‘Influence in America,’ launching soon. First up: register for a June 4th webinar unpacking the study. In partnership with the Institute for Public Relations, turn ‘Insights into Application’ with a dynamic discussion with HUNTER leadership in insights, media relations, social and digital media, and talent and influencer relations.

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Eric Scheer and Jeremy Cochran share how to navigate the complexities of corporate advocacy -- with recommendations for brands that want to promote causes that align with their purpose and also support business goals. ⤵️ Learn six key strategies to amplify your brand’s authentic corporate advocacy while managing risks in this latest #Accelerator article! 🔗 https://buff.ly/3WWO5Y1 Burke, Inc. | #MRX #Insights #CauseMarketing #Advocacy #BrandStrategy

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Thanks for the great article Dr. Tracy Tuten. A lot of the research Illuminas does on brand, especially in technology, focuses on whether customers and potential buyers see value in the brand extension. For companies with large portfolios of products and solutions, many of which were added through M&A, these new brands can create confusion for the buyer. Do these new brands, solutions, platforms or whatever we want to call them, actually make sense in the portfolio? How do they fit in with the existing products and solutions? With these brand extensions, or acquired brands, is there a fit with the overall value proposition of the parent brand? I've spent over twenty years in the field talking to tech buyers, for example, about brand extensions or acquired brands, and in many cases a majority of customers are only peripherally aware of the new brands. When presented with them, the key questions that come up time after time, are the same ones I just mentioned. Overall, the key questions center around relevance of the brand extension and why it makes sense in the portfolio, and ultimately why it should be considered for purchase. Many companies spend most of their time talking about the new brand extension and less time talking about how the brand adds additional value to the overall portfolio and to the parent brand. This leaves the buyer trying to figure out on their own whether they should even pay attention to the new brand. Certainly there is a strong element of brand dilution that occurs in many of these cases. These brand investments can also create confusion in the mind of the buyer. #branding #marketresearch #portfoliomarketing #marketingstrategy

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In 2023 the Ipsos #KnowledgePanel operations team focused relentlessly on the panel member experience, an approach we call Panel-Member First. We made significant changes in the tone and cadence of our messaging along with several other operational changes around incentives and onboarding education. The results? Our best completion rates and attrition rates since 2020. Here's a quick writeup explaining how our great team pulled this off. https://lnkd.in/eyWcdvtZ

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Jonathan Mildenhall is co-founder of TwentyFirstCenturyBrand, a marketing consultancy firm. He is also the former CMO for AirBnB and was ranked 8th on the world’s most influential CMOs by Forbes 2017. In short, he knows a few things about marketing - and about listening to consumers to best serve their needs. The key word in his quote is "listen". If you spend more time talking at your consumers with messaging than you do listening to their wants, needs and preferences, you are missing the opportunity to truly engage and build repeat business. I am lucky. I am nosey for a living. I spend most of my time listening to consumers. The result: my clients learn more about how to best serve their consumers. If you are interested in making amazing things happen in your business, spend more time listening today. #marketing #listentowin #curiosityworks

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Great insights from NielsenIQ's VP of Advanced Analytics, Steve Zurek, on Good Morning America today! 🛒📊 Check out the clip below and discover how private-label brands compete on price and quality. Check out the full story here: https://lnkd.in/gei2htBG #ConsumerInsights #PrivateLabel #TheFullView

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Do you need to build a Voice of the Customer (VoC) program, or want to mature an existing program? Jas Singh and Katie Wallace discuss how brands can take their #VoC programs to the next level in this blog: https://ow.ly/UUpE50Sbhg3

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Very important topic, please take a read.

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The balance between visual appeal, interactivity, and meaningful content is essential to keeping Gen Z engaged in surveys.

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Our Founder and CEO, Jennifer Stephens Acree discussed with Chief how CMOs and comms teams can work together to take smart risks and help their organization stand out in the sea of brands. She shares, “It’s imperative that the CMO and CCO are in lock-sync,” highlighting the importance of collaboration over competition. “The comms function can really add a layer of strategic counsel at the beginning of the creative process that can in a lot of instances help mitigate risks.” Check out the full article from Molly Cohen to hear more of Jenn’s valuable insights on creating successful brand strategies: https://lnkd.in/geyVhxai

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Everyone is talking about #AI these days, but the role of brand is a hugely underestimated opportunity. Join Kantar experts Martin Guerrieria and Subhashish Dasgupta live on LinkedIn this Thursday, June 20, as they uncover how brands across multiple industries are currently reaping the rewards of AI to connect with consumers and drive growth: https://lnkd.in/gMTzYg6c

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Market researchers studying B2B audiences need to rely on access to high quality audiences to power their studies… but quality from different suppliers varies wildly. Here's the number one strategy for ensuring you get high quality #B2B sample, so you can have confidence in your insights. https://lnkd.in/gdW_HQJ7

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