Gillian Mosher, MBA’s Post

Store brands are one of the ways shoppers can save money and unlike older Gen X and Boomer generations, young Millennials and Gen Z don't have the same preconceived notions about store brand quality. In fact, many will say store brands have quality levels that rival national brands. But brands have an advantage in that their relationship is directly with the consumer regardless of the retailer. Quality, formulas and tastes are the same whether the item is bought in Los Angeles or Boston. As the price gap between national brands and premium store brands narrows, the advantage will go to the brands that know their value proposition, communicate it clearly and promote effectively.

Proud to announce the third and final article of our #PrivateLabel series 💡❤️ Although there is no formula that all #A-brands can turn to, we think a few core ideas can help A-brands to maintain their pricing power in the market: 1. Ensure A-brand portfolio, packaging, formulation and product claims are driven by a unique brand positioning, matching consumer needs 2. Focus on innovations that really make a difference to customers, as R&D is where CPGs typically have more to spend vs. retailers 3. Define the most effective promotion and marketing strategy for the product category. Sometimes 1+1 works best and sometimes a 50% cash discount is more effective 4. Apply end to end thinking to transform the Supply Chain. Changes in the assortment should be driven by consumers as well as impact on the Supply Chain to maximize results Many thanks to my co-authors: Mirko Warschun Marcos Meibergen Linda Rosenbrand Thérèse de Brouwer #PrivateLabels #ConsumerInsights #RetailTrends #BrandLoyalty #MarketResearch #KearneyInsights #GlobalTrends #ConsumerBehavior #RetailIndustry Read the final article of our dedicated series:

Unlocking the Secrets: Delving into the Retailer’s Mind 🛒💡Exploring the key insights driving retailers today and how they shape the success of your food brand. Check out the latest on our blog https://lnkd.in/giaV8Awk #retailinsights #retailreport #distributionsolutions #UnlockYourPotential

McKinsey & Company have published a great article on #privatelabel #privatebrand. My summarized view is #privatelabel finds itself in a unique position where COVID changed a behavior that already sets the tone for #retailstrategy and #privatelabelstrategy. The hard work of #brand switching enticement has happened. #retailers must ensure unwavering #productquality and #qualitycontrol and not be supplier led, but rather retailer leading suppliers. This will form the base of a successful drive to maintain the #marketshare taken over COVID.

This article in HBR from the late 1990s is a tale of two eras for anyone involved in consumer Brands and/or Private Label. Very insightful to look back as a way of looking forward. #BrandsVsPrivateLabel #ConsumerProducts #CategoryManagement #RetailComparison #PrivateLabelComparison #PrivateLabelTrends #BrandAnalysis #RetailStrategy #StoreBrands #ProductComparison #RetailEvolution #ConsumerChoices #RetailIndustry #PrivateLabelSuccess #BrandLoyalty #RetailMarketing #ShoppingTrends #StoreBrandQuality #ConsumerPreferences #RetailInnovation #PrivateLabelMarket #BrandIdentity #PrivateLabel #PLMA

This article explores the rise of challenger brands in the retail sector, with a focus on the potato industry. Highlighting...

FMI's newly released Power of Private Brands report paints an upbeat picture of consumers' attitudes toward private brands, a grocery category ripe with opportunity. In The Power of Private Brands 2024: What's Ahead for Shoppers and Private Brands digital seminar at 1 PM ET on July 16th, we'll discuss the expanding outlook on private brand packaging, branding, purchasing, logistics, marketing and more. Register now 👉https://lnkd.in/g-WVbtJU Join us in exploring our new findings and download the report today 👉 https://lnkd.in/g7WX4Q9s #PrivateBrands #FMIResearch #GroceryTrends

Does packaging matter when it comes to making purchasing decisions? In a recent survey we found that nearly half of European end-consumers in the CPG premium market say that they are influenced by the packaging. The main reason is that packaging often makes it easier to choose between products. And it adds the sought-out brand experience that consumers are looking for. So the answer is a clear yes, the right packaging plays an important role when your customers decide to buy Find out what some of the respondents have commented on this topic in these slides. #ConsumerInsights #PremiumPackaging #Paperboard #HolmenIggesund

The growing power of #retailers’ own brands—in premium product categories as well as in functional ones—seems destined to become a reality in more of the world’s stores. The trend has moved particularly fast in Europe, threatening to knock A-brands off their perches. This private labels onslaught is prompting major A-brands to question how, and in some cases whether, they can hold onto their pricing power. Learn more about how companies can approach this challenge: https://bit.ly/3JGcA3L Authors: Mirko Warschun, Marcos Meibergen, Linda Rosenbrand, and Eline Leermakers

Super excited to share round 2 of the findings from the recent private label pulse study that I completed earlier this year. I had no idea that WSJ would be sharing an article about the growth of private brands with similar timing. Key Takeaways: ➡ Consumer perception of private label has shifted significantly. 💡 Private label is now a major driver of innovation and quality. 🛒 Younger consumers are more likely to be excited about private label. 🎯 Understanding your target audience is crucial for success. Read more and discover how to leverage the power of private label for your business. #privatelabel #retail #newproductinnovation #consumerbehavior #marketing #grocery #storebrands #PLMA