Scott Megginson’s Post

Everyone is talking about #AI these days, but the role of brand is a hugely underestimated opportunity. Join Kantar experts Martin Guerrieria and Subhashish Dasgupta live on LinkedIn this Thursday, June 20, as they uncover how brands across multiple industries are currently reaping the rewards of AI to connect with consumers and drive growth: https://lnkd.in/eHNvmeur

Everyone is talking about #AI these days, but the role of brand is a hugely underestimated opportunity. Join Kantar experts Martin Guerrieria and Subhashish Dasgupta live on LinkedIn this Thursday, June 20, as they uncover how brands across multiple industries are currently reaping the rewards of AI to connect with consumers and drive growth: https://loom.ly/ckd5aV8

In a recent interview, Minister Dara Calleary highlighted the transformative power of Artificial Intelligence (AI) 🤖 as an essential catalyst for business growth. He ardently encouraged businesses to adopt AI technologies to stay competitive and innovative. 🌟 🔍 At Buymedia, we're at the forefront of this revolution, leveraging AI to redefine advertising. Our platform uses AI to create "synthetic customers" 🧑👩🦰👨🦱 - highly detailed audience profiles that offer a deep dive into the media consumption patterns of your target market. This enables businesses to achieve precision targeting like never before. 🎯 But that's not all. Buymedia's AI capabilities extend to analysing rich datasets 📊, uncovering hidden trends, and extracting valuable customer insights and patterns. Our Gen AI-powered predictive analysis 📈 goes one step further by providing future media recommendations and insights, empowering marketing teams to boost campaign performance and stay ahead of the curve. 🚀 Contact the Buymedia team to learn more! https://lnkd.in/etuc8cbM https://lnkd.in/gquCcgKj 💡 #ArtificialIntelligence #AI #AIInAdvertising #AdTech #BusinessGrowth #Innovation 

Modern marketing is facing a new frontier: integrating AI without losing the human touch. Many businesses struggle to seamlessly incorporate #AI while maintaining authentic #customerconnections. At Neuroptik, we’ve cracked the code. Our team leverages cutting-edge AI to analyze consumer behavior and predict trends, while also employing strategic #marketingstorytelling to keep the human element alive. Imagine a world where your AI-driven insights not only optimize your marketing campaigns but also forge deeper, more personal connections with your audience. This is no longer a dream; it's our reality. To see how Neuroptik's system works, give it a try for free at https://tally.so/r/w52XqQ. 🌟 Ready to redefine your marketing strategy with AI? 🌟 #ModernMarketing #AIAutomation #CustomerEngagement #Neuroptik #MarketingInnovation #BusinessGrowth

Watch back the full webinar: https://lnkd.in/gjNRJiHf Explore the transformative strategies leveraged by organizations facing tightening budgets and the need to streamline resources while eliminating redundant tools. This was our most-attended webinar of 2023. Here's 5 key takeaways: 1. Empowering Decision-Making #Sociallistening and #AI driven insights empower organizations to make informed decisions by understanding consumer sentiments, trends, and conversations across various platforms. 2. Diverse Data Sources Social listening goes beyond text-based data, including images, #videos, and #audio content. These sources provide a comprehensive view of consumer behavior, preferences, and interactions. 3. Center of Excellence Building a center of excellence for social listening.... Keep reading: https://lnkd.in/gyHfvbwT

If you live in Marketing Land, it is hard to move without bumping into a tool, opinion or talk about #AI. So it is easy to think the rest of the world is the same. We are seeing an increasing amount of marketers use AI as a creative hook. #kitkat, #heinz and Dove did just that recently. Hoping Marketing Land's AI echo chamber is valid for everyone else. So we thought we would have a chat with 202 UK consumers to see what they thought. Here is a easy to read Catalyx White Paper with the results. But really this is not about #AI... its about the fundamental importance of knowing your audience before building creative or innovation. Spoiler Alert: KitKat and Heinz fall into the same trap. But Dove excels. Feel free to just ask in the comments for a copy. Or of course happy to chat more generally about your current Consumer Innovation development needs Nestlé Kraft Heinz Dove https://hubs.ly/Q02Cchxg0

How do integrated agencies like normmal use AI in their daily work? According to normmal Founder & CEO ALBERTO FERNANDEZ, AI is like a helping hand. "AI helps us achieve more and better segmentation in our campaigns, to personalize the experience of our clients’ brands with their consumers, generate predictive analysis, generate more relevant content and amongst other things, have automated feedback of opinion and effect of our campaigns on the consumers of the brands we work with." Join IAA Benelux as we speak to Fernandez on how Normmal has been using #AI to bring better outcomes to clients, and better profitability. Full interview in the comments below 👇

New Trends 2024: AI-Driven Predictive Analytics AI-driven predictive analytics empowers businesses to base their decisions on data and refine their marketing campaigns in real-time. Through the analysis of extensive customer data, AI algorithms detect patterns and trends, enabling marketers to deliver tailored messages to the appropriate audience at the optimal moment. This heightened precision is poised to yield increased conversion rates and a substantial return on investment. #AI #PredictiveAnalytics

Live Now! Session: Unlocking Customer Insights and Growth Using AI, for Multi-location Brands. 📢 Are you ready to transform your multi-location brand's marketing approach? ‘Unlocking Customer Insights and Growth Using AI, for Multi-location Brands,’ is the event for you! Sandeep Singh, Arif Ehsan, Himanshu Sirohi, Shashishekhar Mukherjee & Shivani Chopra discover how AI can help you understand and cater to your diverse customer base by providing deeper insights into behaviour, preferences, and trends. Join top marketing professionals and AI experts in a panel discussion to explore AI-driven tools that foster sustainable growth. Register now and unlock the power of AI! Stay Tuned for Further Live Updates From The Event. Follow the agenda for the day here: https://lnkd.in/d-fTfnrn #Impact2024 #IndustryEvents #MarketingInAI #AI #Marketing