Olivia Eggleston

How can CMOs and C-suite leaders effectively lead the growth agenda and win over skeptics? Goodway Group CEO Jay Friedman shares his thoughts for Ad Age.

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Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing

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The ANA Masters of B2B Marketing is over and yesterday was a big day filled with content and insights. You can listen to the highlight topics below. Message me if you want to know more. #ANAB2B #B2B

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Winning with Culture! Group Black is your key to unlocking measurable brand growth. Let’s discuss how we can do it for you.

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The 2024 Cella Intelligence Report has officially been released today! Inside, you'll find an in-depth look into the current state of marketing and creative teams across various industries and sizes. Included in the CIR, you'll also find analysis and perspectives from experts in the field. #Cella #CreativeOps #MarketingOps #RandstadDigital

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When was the last time you woke up and said 'I think I'll be a B2B consumer today?' I'm guessing, never. Love this piece by Agnostic's own Lena Knight talking about how we believe in a 'Business 2 Person' approach. Spoiler: it works! Agnostic #B2BMarketing #Communications #InternalCommunications

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Financial Services marketers: This Quad insights report is a great resource for brands aiming to get closer to their customers and build long-term relationships. Give it a download below or pass the link along to a #finserv marketer you know!

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Let's face it...new client sales are hard to come by in this economic environment. So what is your company doing to stand out in the sea of sameness? Want to get started, but just don't know where to begin? Drop a note in comments or message me if you would like to discuss how ClearEdge can help you stand out! #Branding #marketing #ClearEdge #BringtheSpark

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What does the current TV media buying landscape look like? I think Nielson's Alison Gensheimer nails it on the head - "TV isn’t going anywhere, it’s going everywhere." Today's TV media buying landscape is becoming more like programmatic media buying, and I think that's a good thing. For advertisers, its always has been about finding the right audience, and now more than ever programmatic TV is leading the way and paving a path for how the future of linear TV buying will be done. #MediaBuying #TV #MediaBuyers #programmaticmediabuying

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What are the top five consumer trends that advertisers need to know about right now? Read this story to find out.

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Big news today: Yahoo DSP advertisers now have access to Kroger audiences for both reach and measurement. Marketers need every advertising dollar to deliver results - we are focused on delivering business impact and measuring real outcomes. KPM is committed to being platform-agnostic. Advertisers want to activate purchase-based audiences in their existing programmatic tech. And Yahoo is one of the key leaders in the space. #KrogerPrecisionMarketing #RetailMedia #Programmatic

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In TVREV, Magnite's SVP of Platform Revenue, Mike Laband, discusses the importance of user experience in TV advertising and how new ad formats like tiles and pause ads complement the streaming interface.

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Cameron M. Hackett (Kiely), Sr. Director of Media Strategy (expectant new Mom) discusses the controversial topic of pregnancy in advertising and explains how agencies and brands can approach it differently. #LiveEmpowered #EmpowerMedia #Strategy #Advertising #Marketing #Pregnancy #Women #LargestWomanOwnedAgency

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Jounce Media's newly published State of the Open Internet Report explains the industry’s chronic bidstream congestion issue and how to address it. This latest research highlights the trend toward consolidation we are seeing on the supply side and is a must-read.

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What’s a relationship without trust? My colleagues, Kelly Boyle and Mike Olson, help to break down three ways agencies can foster more trusting, fruitful, and lasting client relationships: https://ow.ly/HcGa30sEvTK #Agencies #ClientRelationships #DigitalAdvertising

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When it comes to US voter sentiment, the generational divide is clear. Check out quick stats and insights across their top concerns, media influence, and more in this GWI/Basis infographic: https://ow.ly/JTLE30sBMmB #USElections #GWI

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Some interesting findings and trends on the upcoming presidential election.

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