Senior VP @ Magid | AI Application Builder | Revenue Growth | Strategic Counsel | Data & Analytics
Earlier this week, The Wall Street Journal wrote about how Television Advertising has lost its relevance - but I think they're misreading signals. Television advertising remains incredibly powerful - 60% of consumers in our most recent AD.VANTAGE study told us TV ads helped them make purchase decisions - outpacing all other forms of advertising. The problem? Brands and marketers have stopped knocking each other over to BUY television ads - we need to SELL them again - and most sales teams aren't set up to, you know..... sell. More details and some proposed solutions in our blog at Magid.com - or shoot me a note and let's chat about how to accelerate demand for your sales teams. #broadcastsales #salesstrategy #GTM #leadgen #aitools #aisalestools #aimarketing
A recent WSJ article claims that television advertising is losing its relevance, but Magid AD.VANTAGE's Bill Day points out that the advertising demand is high; broadcasters just need to rethink their go-to-market strategies. 📺 Check out the article below for Bill's practical tips on how to evolve your GTM strategies to better generate demand, set more meetings, & make more closes. #SalesStrategies #TVAdvertising #BroadcastTV #MagidInsights
